For quite some time, Google Analytics (GA) has been around to help you collect, process, configure, and report website and mobile app data that results in actionable insights. Then in 2012, Google announced the release of its new groundbreaking product, known as Google Tag Manager (Tag Manager or GTM).
In short, we love it. And we write about it often! Despite GTM’s usefulness, there’s still a lot of confusion about what it is, what it does, and how it’s different from Google Analytics. So, we’ve decided to dedicate this bit to dissolve the confusion.
Where People Get Tag Manager Wrong
A common misconception is that Tag Manager is the same thing as (or the latest version of) Google Analytics. This is not the case! In actuality, Google Tag Manager is a completely separate tool.
Breaking It Down
Google Tag Manager consists of these three main parts:
- Triggers: Defines when and where tags are executed.
- Variables: Used to receive or store information to be used by tags and triggers.