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What is Google Tag Manager?

For quite some time, Google Analytics (GA) has been around to help you collect, process, configure, and report website and mobile app data that results in actionable insights. Then in 2012, Google announced the release of its new groundbreaking product, known as Google Tag Manager (Tag Manager or GTM).

In short, we love it. And we write about it often! Despite GTM’s usefulness, there’s still a lot of confusion about what it is, what it does, and how it’s different from Google Analytics. So, we’ve decided to dedicate this bit to dissolve the confusion.

Where People Get Tag Manager Wrong

A common misconception is that Tag Manager is the same thing as (or the latest version of) Google Analytics. This is not the case! In actuality, Google Tag Manager is a completely separate tool.

Breaking It Down

In short, Google Tag Manager is a user-friendly solution to managing the tags, or the snippets of JavaScript that send information to third-parties, on your website or mobile app. Adding other products to your site, including but not limited to AdWords Conversion Tracking and Remarketing, DoubleClick Floodlight, and of course, Google Analytics, is a breeze.

In more detail, GTM makes your life easier by simplifying the process of adding these JavaScript snippets to your website. Instead of updating code on your website, you use the interface to decide what needs to fire and on what page or what action. GTM then adds the appropriate tracking to your site to make sure it all works.

Google Tag Manager consists of these three main parts:

  1. Tag: A snippet of code (usually JavaScript) added to a page.
  2. Triggers: Defines when and where tags are executed.
  3. Variables: Used to receive or store information to be used by tags and triggers.

Read More Here

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