With a third of the search engine market, Bing remains a relevant source of traffic for your business. At a minimum, it is very important to create (or claim) your local Bing business page and optimize it for accuracy and completeness, as it will influence Google as well as show up on direct searches in Bing.
Note that Bing still displays more than 3 listings vs. what is now seen on Google search. Although reviews aren’t part of the equation on Bing, they will display third-party reviews from Yelp, CitySearch, and others.
At last check, roughly 66% of search is conducted through Google. Understandably, search engine optimization has come to mean Google optimization for many business owners. But if a third of your prospective customers are not using Google, it’s worth taking a serious look at the number two search engine – Bing.
Local businesses should first become acquainted with Bing Local. For most, Bing Local will look pretty familiar. Just as local businesses that index in Google Maps have Google+ Local Pages – formerly known as Google Place Pages – Bing has its equivalent. Most businesses with a physical address will find that they already have a Bing Local listing, which can be claimed through the Bing Business Portal.
Upon claiming your listing, the action steps for search optimization are, again, very similar to Google+ Local. Recommended steps include filling out the profile to completion; adding photos; ensuring name, address, and phone number are accurate; and building citations. For a more comprehensive breakdown of these action steps, check out this helpful introduction to Bing Local Optimization.
The first thing you need to know about Bing reviews is that there is no such thing. Instead of hosting their own reviews like Google+ Local, Bing Local listings display review snippets and ratings pulled from third-party review sites. While Bing’s partnership with Yelp! has been widely publicized, Bing Local listings also draw reviews content from Citysearch.