• logo
    Call Us
    +1 302 725-0241
  • logo
    Mail Us jim@teamlocalmarketing.com
  • Contact Us

Search Engine Optimization by the Book

Internet marketing expert Keith Dougherty is a proven SEO master, with real results to prove his skills.  Just do a Google search for “Marketing Expert” and you’ll see his work in action.  Using the basics is his speciality, based on the simple fact that Google wants their search results to be relevant for the common person.  How is he able to consistently get his clients ranked for the most important terms?  Quite simply, it is through solid keyword research, implementing important on page factors, and leveraging tools for the best off page factors.

Google wants their search results to be relevant for the common person.

English: photo of someone wearing a Google NOO...
Image via Wikipedia

For Keith, keyword research always begins with the basic Google Keyword Research Tool.  Using exact match, he looks for terms in his chosen niche with more than 3,000 local searches.  Relative competition can be checked by putting the term in Google Search enclosed in quotes. Then using autocomplete in the search window of any browser will uncover the most relevant related keywords.  This can be done manually, but automated tools are available to save lots of time.

On page factors come next.  The most important factor is the domain name.  The title tag is also important, and shows up as the title in Google search results for your site.  The meta description is also used in search results, if present, and should be filled with the most relevant keywords.  In a blog, three headings should be used in every post, H1, H2, and H3.  Google assumes that the most important things on your site will be in headings.  Finally, your keywords, both main and LSI keywords) should be in the actual content on your post/page and can be emphasized with underline, bold and italics.

Although the Wonderwheel has been discontinued by Google, equivalent LSI terms are still included on search results, which every marketer should pay close attention to.

Latent semantic indexing keywords which were prominently included/displayed in the Google Wonderwheel, are still available for every search result and should be considered, especially as WordPress tags and for off-page relevancy.  Keywords should also be used as alternate text in images, but in a natural way vs. giving the appearance of merely including them for marketing purposes.

Off page factors put the icing on the cake.  The best way to get “noticed” by the authority sites and search engines, is to have other highly relevant sites “recommending” your pages/posts.  One way is using tools such as Quantcast, Domaintools and others to generate interest in your content.  A new tool which is available from Keith, quickly registers  your website or page/post in several hundred authority sites, as well as providing a simple keyword tool, and even an article spinning tool for article marketing.

Other factors include backlinks, which can be generated by article marketing and RSS feeds.  What are the results?  Getting free traffic is an obvious advantage, but can also lead to spin-off benefits such as branding yourself, generating leads, and unlimited other possibilities.

Facebooktwittergoogle_plusredditpinterestlinkedinmail
  • Share:

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.