Search Engine Strategies – A Game Plan for Getting on Google Page 1
This article provides a strategy of getting ranked on the first page of the search engines. Our strategy is based on using the capabilities inherent in a WordPress.org hosted blog. We reveal here the detailed setup needed in order to get your site ranked at or near the top.
Many good short videos are available on YouTube that describe setting up a basic WordPress Blog. Once you have finished this basic setup and selected a theme that you like and fits your main purpose, the following plugins should be added for best results, often getting you quickly on page one of Google.
- Permalinks – Install Redirection plugin by John Godley and set your permalinks to: /%category%/%postname%/. This change will optimize the titles of each blog post for better results.
- Category URLs – Install Top Level Categories by Filipe Fortes. This plugin shortens the “wordiness” of your blog post titles.
- Define Canonical URL in Tools>Redirection>Modules (e.g., strip www). This setting will prevent search engine penalty from having duplicate paths to your blog, e.g., http://www.jimgreen.us and http://jimgreen.us.
- Optimize meta tags & other html code using Headspace2 plugin by John Godley. See detailed training session for detailed instructions on these settings, although for example each of your categories should have a description.
- Optimize blog structure using Yoast Breadcrumbs plugin, Dagon Design sitemap generator, and Karailiev’s XML sitemap generator. These settings make it easier for search engine spiders to index your site.
- Optimize blog speed with W3 Total Cache plugin by Frederick Townes.
- Create backlinks using RSS submission feeds, article marketing tools such as Automatic Article Submitter, video marketing tools such as Traffic Geyser, and social bookmarking sites using OnlyWire or SocialMarker.com
These are just a few suggestions to optimizing your blog. Further details are available in detailed training calls available to members of My Lead System Pro attraction marketing system, or if registering for weekly training updates on our blog. Having reasonably used the above plugins and settings, you’ll find your blog steadily, if not immediately moving up in the rankings, especially if you add material on a regular basis.