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  • April 1, 2017/
  • by Jim
Last year, total spending for digital ads surpassed spending for television ads.  Google and Facebook are the current leaders in search and display ads, respectively.  According to Forbes, digital ad spending will reach $120 billion by 2021 (46% of all advertising), including paid search, display...
  • November 18, 2016/
  • by Jim
Insider Pages although often viewed as an authoritative source of citations, has become largely irrelevant.  Updates are best accomplished by simply submitting updates to ExpressUpdate.com, which now controls its content. We don’t recommend falling for the “offer” by Yext to update Insider Pages because...
  • January 26, 2016/
  • by Jim
It’s been my experience as a long-time member of Business Networks International, that there is a high level of push-back from members to all the BNI “rules.”  One, in particular, that seems to get the most attention is the attendance policy.  Dr. Misner addresses...
  • January 13, 2016/
  • by Jim
The Business Networks International (BNI) concept of  GAINS (Goals, Accomplishments, Interest, Networks, and Skills) helps members develop personal relationships with members.  Personal interests between two people leads to connections and can be one of the keys to developing business.  Dr. Misner, BNI’s founder, couples...
  • December 28, 2015/
  • by Jim
NY company continues to expand reach as local presence management network. Maybe no one cares about Yahoo, but some of their recent moves highlight the importance of local business directory listings.  And, the importance of local search results is becoming a revenue opportunity not...