Insider Pages although often viewed as an authoritative source of citations, has become largely irrelevant. Updates are best accomplished by simply submitting updates to ExpressUpdate.com, which now controls its content. We don’t recommend falling for the “offer” by Yext to update Insider Pages because their methodology will simply suppress vs. actually correct listings that need […]
It’s been my experience as a long-time member of Business Networks International, that there is a high level of push-back from members to all the BNI “rules.” One, in particular, that seems to get the most attention is the attendance policy. Dr. Misner addresses this topic in a recent podcast. A long time ago a […]
NY company continues to expand reach as local presence management network. Maybe no one cares about Yahoo, but some of their recent moves highlight the importance of local business directory listings. And, the importance of local search results is becoming a revenue opportunity not only for consultants and local marketing companies, but now for the […]
Did you know that Internet marketing is about more than having a page one listing on Google? On a recent webinar, “back-end” specialist Steve Rosenbaum provided an overview of the current state of the industry and explained a local business “funnel system.” His presentation began with several important industry events trends including Oracle’s recent purchase of […]
John Pearce’s Easy Target Lead Generator, is the latest in lead generation systems for local (or nationally active) businesses. It quickly identifies online marketing components that may be missing, which enables a business owner to see how his competition may be getting all the new customers and/or a local consultant to more effectively target businesses with the greatest need.