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Yahoo Small Business Turns Over Local Listings Management To Yext

NY company continues to expand reach as local presence management network.

Yahoo groundbreaking
Yahoo groundbreaking (Photo credit: Wikipedia)

Maybe no one cares about Yahoo, but some of their recent moves highlight the importance of local business directory listings.  And, the importance of local search results is becoming a revenue opportunity not only for consultants and local marketing companies, but now for the search providers as well.

Although Yahoo’s arrangements with Yext and the Aabco spinoff are making it more difficult for business owners who want to manage their online listings, they won’t necessarily be faced with additional expenses in doing so. At least not yet. But maybe it’s inevitable that the directory services would start charging for their services.

Following in the footsteps of MapQuest last year, Yahoo Small Business is outsourcing local listings management to Yext. Late last week Yahoo notified customers of the impending change in email:

Yahoo is thrilled to announce that we have partnered with Yext to manage your Local Basic Listing moving forward. Some of the benefits you can expect to see from this partnership include more options to publish your listing across multiple publisher sites and an updated dashboard to manage your listing.

You do not need to do anything at this time. Yext will be making a new dashboard available for you in November and they will notify you by email when your dashboard is available. In order to seamlessly complete the transition of your Local Basic Listing, once your dashboard is ready, you will need to verify your business information and create a new account and password with Yext. If you do not set up your new Yext account within 30 days of notification from Yext, your listing may be changed to an unclaimed status. You can always return at a later date to claim your listing again.

If you have an existing edit to your Local Basic Listing that has not yet been approved by Yahoo, it will be reviewed by Yext and submitted to Yahoo if approved.

If you would like to upgrade to a Yext PowerListings Package and have the ability to immediately begin managing your data on over 50 sites including Yahoo, sign up here: http://www.yext.com/pl/yahoo-claims/index.html.

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