What do I need to do to control the “conversation” on Google?  In a recent webinar, Raymond Fong of SeoNetworker.com shared their highly successful approach to branding online.

He suggested an inverted pyramid (oh no, not another pyramid scheme!) as a hierarchy and approach to branding and dominating Google and other search engines, but primarily Google.

First priority is to rank your Blog for “your name.”  To do this, your Blog’s domain should be your name.  Since I’m a late starter, I only recently created my blog under my own name here, e.g.,  JimGreen.us.  Then to “rank” your Blog, you need to creat a “Social Vortex” online consisting of social media sites:

Your page and profile names, should all use your name!  Here is where many (including me) have gone wrong.  For instance I had previously used my MLM company’s name as my profile name on Linkedin.  So now I have changed this to the best available version of my name, in this case, JimCaverlyGreen.  Similarly, I changed my Facebook page to JimCGreen.  I also changed my Twitter Account to Jim_C_Green.  I am working on the rest but will continue to blog my progress.

Working up the pyramid, I will next rank for my MLM company, other companies, MLM Training Books and Authors, and finally generic MLM terms such as “MLM Training,” etc.

As I continue my own progress, I will continue this blog with periodic updates on how successful this approach proves to be.