Mike Dillard’s “Magnetic Sponsoring” ebook and ideas have taken the network marketing MLM community by storm. In this article we evaluate why his methods are so effective in generating home based business leads, and take a close look at what makes his ideas so different and effective.

Or are they different? Here’s the deal. Network marketing and MLM as an industry is populated with “novice” marketers who are told that they don’t really need business skills. Just make a list and go talk to everyone in your “warm market” about your great company, products, and opportunity. The products will sell themselves, right? Wrong! New associates are often found placing ads for their company and products with little result.

Actually, the concepts that Mike teaches are nothing new. It’s just a little revolutionary to tell new network marketing MLM recruits that they need to learn how to market first, and that they will also need serious leadership skills. This is common knowledge in every other form of business. Serious training and big “head adjustments” are vital to business success. It doesn’t matter how good the product is!

99% of network marketers haven’t been involved with “real marketing,” and will quit long before they find out the level of skills needed for success. And even if introduced to marketing methods, techniques and systems, this still isn’t enough. Leadership skills are also necessary to emerge “successful” in this industry.

Mike explains the concept of leadership in terms of leadership personalities. There are two basic types: leaders (alpha) and followers (beta). An alpha personality is what must be developed, or leadership, for success in this industry (or business in general). It is an amazing fact to reallize that Mike Dillard himself started as a beta networker and today is one of the industry leading experts. In fact, with proper training, anyone can do the same.

Although each individual has within themself the capacity to reach their goals, for most it will take extensive cultivation of their innate potential. In fact what must be overcome is the many paradigms drilled into each of us from an early age. “Don’t talk to strangers!” And for some “You’ll never amount to anything in life.” What is your “self-limiting” paradigm?

Magnetic Sponsoring is also about the right marketing message and targets. Mike teaches a “funded proposal” concept, which is radically different than the “training” in any MLM distributor kit. Rather than promote the company’s products and services on the “front end,” the “funded proposal,” or self-liquidating offer is an inexpensive but useful product sold early in the sales cycle to cover advertising expenses. This is a win-win, because your prospect benefits from the training, which is at the same time funding your advertising. Then, of course she/he’ll be trained to do the same. Everyone benefits.

Magnetic Sponsoring, itself, is the industry’s prime example of a self-liquidating offer, providing secrets to success in MLM that are not found in any other venue. Is this self-serving for Mike Dillard to promote his own revolutionary concept in this way? Maybe, but as with any truly viable “funded proposal,” everyone benefits. This is definitely the case with Magnetic Sponsoring. Adopting his philosophies and systems, you’ll soon find youself easily generating all the home based business leads you could ever need.

As of this writing, the MLM industry’s leading “funded proposal” system has recently expanded by introducing a new campaign by which any start-up business can “Conquer the Internet.”

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