On a recent webinar, MLM expert Todd Falcone exposed five critical elements necessary to successful MLM prospecting and some of his best lead generating secrets.  Todd is well qualified to address this subject, having made millions in his own network marketing career.  What are the keys to his success and what do you need to do to be successful?

  1. Prep Time:  The Mental Side.  Imagine yourself wildly successful in your MLM network marketing business.  How would that change your life?  Also, what is with all the negativity in this industry.  OK, just because Aunt Susie and Uncle Bob had a really bad experience, does that mean the industry doesn’t work?  Many people have earned multiple millions in this industry which boasts many of the largest corporations in the US and the world.
  2. Practice:  Make it comfortable and familiar.  No one in this industry is a “natural.”  Despite the stories you heard at your annual convention, the really successful people in this industry have all “paid their dues.”  This will be hard work requiring diligent and boring practice.  Expect it and just do it!
  3. Game Time:  Dive in.  How is your work ethic regarding prospecting.  Do you place a high enough priority on this aspect of your business, or are you consumed with non-revenue producing activities each day.
  4. Coaching and Mentoring.  World class athletes all use coaches.  Todd’s analogy was in sports and his own golf game.  He was having some difficulties with his game recently, when his coach happened to be near by.  A simple adjustment by the coach easily corrected the issue and restored Todd’s “game.”  How many successful network marketers have a coach or accountability partner they rely on?
  5. Self-Checks:  Qualitative and Quantitative.  Todd has recommended for many years that you use a tape recorder to review your own performance.  This will greatly improve your quality.  On the quantitative side, imagine or draw a box on a blank sheet of paper.  Now write a number in the box representing the number of people you’ve talked to in the last 24 hours about your business.  Now answer a simple question:  Would I hire me, based on performance?  What is the answer?  Probably should be in double digits at least!

In summary, prospecting for your business through exposure is the #1 activity that leads to revenue.  It is also important to recognize that when prospecting, you have the choice to either recruit up or recruit down in your business.  Would you rather have a business oriented person on your team or someone with little or no idea of business?

Todd’s main recruiting and prospecting involves something anyone with a car and a cell phone can do.  Every time he sees a house or lot for sale by a realtor, he calls the phone number on the “for sale” sign to introduce them to his business:  “I’m an entrepreneur expanding in the area.  I have a simple question for you.  Do you at all keep your options open to expand your income outside of what your presently are doing?”  Todd teaches this method to his team to use with realtors, mortgage brokers, etc. who are very open now, due to the present economic situation. Todd has team members getting 50-60 “yes” answers out of every 100 contacts using this method.

To get additional training on improving your MLM prospecting success rate and results, please visit our MLM Lead System Pro overview, which also provides the Internet’s best  systematic approach to network marketing.

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