Attraction Marketing Secrets – How to Influence People
Attraction marketing can be likened to the properties resident in magnets. When implemented successfully, an attraction marketing system or strategy will magically and magnetically attract your prospects to you. In fact, they won’t be able to help themselves or do anything about it. Of course, those using these systems and strategies, should always refrain from using for malicious purposes.
What are the secrets that invoke attraction properties in your personal life and business? Why is it that some people are the “life of the party” and seem to be able to get what they want from people naturally? In reality the factor most important in effective attraction marketing is a win-win scenario. The main skill involved is approaching people as individuals whose lives we can somehow make better and making them feel better about themselves.
Simon Ben Zoma, a Tanna of the first third of the second century, is best known for his understanding of influencing others from the law:
- Who is a wise man? He who learns from every man. As is stated (Psalms 119:99): “From all my teachers I have grown wise.” The best example would be a doctor, who must question his patient in order to arrive at the correct diagnosis. Similarly, you must know your prospects needs before suggesting a “solution.”
- Who is a hero? He who controls his impulses. As is stated (Proverbs 16:32), “Better one who is slow to anger than one with might, one who rules his spirit than the captor of a city.” Do you have the ability to influence people who are, at first, opposed to your suggestions? Usually if someone initially opposed to your ideas, once won over, will become your biggest supporter.
- Who is a rich man? He who is happy with his portion. As is stated (Psalms 128:2): “If you eat of toil of your hands, fortunate are you, and good is to you..” “fortunate are you” in this world, “and good is to you” in the World to Come. Contentment is important in attracting others to what you have to offer.
- Who is an honorable man? He who honors his fellow man; As is stated (I Samuel 2:30): “For to those who honor me, I accord honor; those who scorn me shall be demeaned.” If you first honor your prospects, they will, in turn, honor you.
These concepts, although they sound simple, form much of the basis of attraction marketing. People must like you and trust you in order for you to have influence over their lives. Win-win scenarios and truly caring for the welfare of others are the subtle keys to successful attraction marketing. As Dale Carnegie’s famous book title would suggest, influencing people is about first winning their friendship.