Network Marketing Prospecting – Do MLM products matter?
In this article we look at network marketing prospecting and the role that top MLM products can make in developing a successful business. In this regard, there are a couple of schools of thought. Those that teach attraction marketing and branding yourself and those with a more product-centric strategy. Also, the eternal question is whether to lead your marketing efforts with products or your business opportunity. Which is correct?
Finding the right balance for yourself will help you to most effectively and more quickly enter the “winner’s circle” in your network marketing or home business venture. Certainly branding yourself vs. the MLM products or company is a key factor. In sales, it is well known that people buy from people and that marketing is “king.” How many companies have dominated their industry with mediocre products? Truly, effective advertising campaigns can “tip the scale.”
But don’t quality products make a difference? Yes. For one, if you’re knowingly foisting inferior products on your marketplace it will be hard to stay consistent with your own values. And you’ll also be doing a disservice to your customers, making referrals more difficult to come by. Thus, conventional “wisdom” that you can, with proper technique, sell ice cubes to an eskimo, may be only temporarily true.
Companies selling inferior products will eventually “face the music.” But aren’t there are many network marketing “millionaires” selling “mediocre” quality MLM opportunities and products? How many times have you seen someone “sold” on an opportunity based on the earnings of a top producer? Perhaps this factor should be given less weight in selecting a company.
Attraction marketing is vitally important, but most effective when coupled with truly excellent products and company leadership. Of course your own personal “story” will be your most effective sales tool. What have been your own results with the products your company provides? Without a “personal” success story, your prospects will intuitively understand that you’re “selling” them, in the worst sense of the word.
The best sales person is not one who knows all the product’s ingredients and features. What people really want are results. When your product or services fill the gap for someone and provide not only what they need, but what they want…you have a sale. Thus the best network marketing prospecting will be done based on your own personal success story. How did your company’s products make a difference for you? It is best to connect with your prospects on this level.
But attraction marketing is still important so that you can expose your own product experience to as many people as possible. Making yourself the “authority” figure through attraction marketing will accomplish exactly this. This is how all top network marketers have achieved their success. Most have done it through conventional means in “spreading” the word. Now, many new tools, including the Internet can accomplish the same results in much shorter and compressed time span.
So what is the bottom line? You need to have some “notoriety” with your own success story using your company’s products and/or business money making plan. That may sound simple, but at the same time take awhile for many people. Finding the right combination will “unlock” much wealth in your life, if you find the best product for your own needs and are also able to attract prospects using both Internet marketing and your own “real world” contacts and influence.
Please visit our MLM lead generation systems overview for further information on network marketing prospecting and selecting the best MLM products for you.