Now, in addition to the penalties imposed by Google, Facebook will impose limitations on websites that don’t take mobile devices into account. Facebook has announced another News Feed algorithm update, this time focused on reducing the reach of websites which are not optimized for mobile devices. As explained by Facebook: “We’ve heard from people that it’s […]
According to Forrester Research, brand advertising on social media sites such as Facebook and Twitter is on the decline. Although most don’t realize it yet, their posting efforts are only reaching about 2% of their fans and followers, even as they increasingly attempt to begin social “conversations.”
Now that EdgeRank has pretty much killed off the possibility of getting new visitors using a “Like” campaign, the use of Facebook Contests has soared in popularity. But is a contest right for your business? Maybe. Since, acording to ComScore, 40% of Facebook time is spent in the news feed vs. only 12% on Facebook […]
Why have the biggest retailers adopted retargetting campaigns, wholesale? The fact is that only 2% of shoppers convert on the first visit to an online store? Retargeting is used to bring in the remaining 98% of sales. Retargeting uses automation to electronically tag people who visit your site and display your ads to them when they visit other sites online. […]
With the advent of Facebook’s Edgerank, businesses and organizations are finding that page likes are no longer enough in order to get their message in front of customers. So businesses with insufficient Edgerank are faced with a decision about paying for promoting their content. In order to “help” businesses in their decision to advertise, Facebook […]
One of the hottest areas on the Internet now is local business marketing due to the disappearance of their usual marketing outlets. With complete non-use of yellow pages and costs per lead ranging from $30 to $100 or more and escalating for radio, tv, and newspaper, targeted Internet leads are becoming increasingly attractive (well under $20 per lead on average). Facebook fan pages and now even better, applications are quickly filling the gap for those who can take advantage of this new technology.