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  • November 21, 2014/
  • by Jim
According to Forrester Research, brand advertising on social media sites such as Facebook and Twitter is on the decline.  Although most don’t realize it yet, their posting efforts are only reaching about 2% of their fans and followers, even as they increasingly attempt to...
  • May 29, 2014/
  • by Jim
Why have the biggest retailers adopted retargetting campaigns, wholesale?  The fact is that only 2% of shoppers convert on the first visit to an online store? Retargeting is used to bring in the remaining 98% of sales. Retargeting uses automation to electronically tag people who visit your site and...
  • July 26, 2013/
  • by Jim
With the advent of Facebook’s Edgerank, businesses and organizations are finding that page likes are no longer enough in order to get their message in front of customers. So businesses with insufficient Edgerank are faced with a decision about paying for promoting their content....