Easy Target Lead Generator – Product Review

On January 25, 2013, in Small Business, by Jim
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John Pearce, Developer of Easy Target Lead Generator

John Pearce

John Pearce just released, earlier today what may be the best offline marketing lead generation software to ever be released.  Why do I say this is the best ever Offline marketing lead gen software?  Watch his video, for starters:

As you can see, this software quickly identifies the following needs for any local business based on niche and location:

  • Mobile Website
  • Mobile App
  • Google+ Page
  • Facebook Fan Page
  • Whether Business Has Paid Advertising (i.e. AdSense)
  • Email Capture Form On Website
  • Twitter
  • LinkedIn

For example, let’s say a local plumber already has an active Facebook fan page and Twitter, but doesn’t capture emails on their website. Armed with this knowledge, you now know what to sell the plumbing business owner on and not waste their time talking about social media! Instead, you’ll be able to zero in on how they are losing a ton of potential sales by not having an email opt-in form.  Or, as a business owner, how valuable would it be to know exactly what your competition is doing?

There are a couple of bonuses that come with this software, including basic training/information on consulting to local businesses, statistics you can use when talking to local business owners, and a follow-on training series featuring several experts who work with local businesses on a daily basis.

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Creating Facebook Coupon Pages In Under One Minute

On December 7, 2012, in social media tools, by Jim
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Will Perkins, Internet marketerWill Perkins, CEO of Mooseweb Inc. is only 20 years old.  But, he is on the Board of Directors of two up and coming marketing companies and is already engaged.  He has already had the opportunity to teach over 15,000 marketers in online marketing and his specialty …marketing on Facebook.

Today there are over 1 Billion Facebook users, 500 Million who are active mobile users.  70% of local businesses use Facebook.  Over 80% of Facebook users WANT to connect with their favorite brands/companies.  But only 19% of small businesses are actively using Facebook. This, despite the fact that the average US Internet user spends 32 hours online each month and 7 of those “active” on Facebook.

Facebook surpasses 1 billion usersBut can these trends be useful for business, or even better to earn money in a home based business?  Will attests to actually using the following 5 Step System to earn $1500 when he needed to as a “starving” college student.  And, he now teaches others to successfully apply his formula.

  1. Find Leads – His strategy involves using Manta Pro advanced search features (only $9.99/month), Yellow Pages, and/or Google Maps to find out about potential customers including owner information, whether or not they have a claimed listing, Facebook fan page, Twitter, and other social sites/features listed.
  2. Send an Email – Use a professionally done video to “scare” the potential customer.  Subject:  Your Business is in Jeopardy
  3. Follow Up - Send another email to those who respond, offering to setup a coupon Fanpage for $297.  Body:  So here’s the situation, as I’m sure you know.  If you’re not online, the odds are you’re not going to be in business very long…..etc.  Will includes a PayPal invoice in the follow-up message.
  4. Send the Details – Establish the ground rules, and provide service agreed to.  He suggests offering a $75 monthly management fee, an optional $997 website design where needed, an optional $797 monthly SEO package, and $997 with $197 monthly mobile marketing package.
  5. Enjoy the Success - Or, as in Will’s case, pay your tuition and buy books for the semester.

To simplify the entire process he once did manually, Will, who is a programmer,  has now created FBCoup, a WordPress plugin which is able to generate a coupon Fanpage in under one minute.  But the plugin also does the upfront marketing job in finding leads and contacting his prospects.  A premade video is included or a custom video can be used.  More details of his plugin are available on the sales page for FBCoup.

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Using Facebook to Promote a Local Online Business Directory

On December 3, 2012, in using social media, by Jim
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An advertisment for Dr. Ben Adkins on FacebookRecently, Squeeze-Mobi introduced a new directory plugin for WordPress.  This service is perfect for local marketers who need to setup a local directory.  Facebook marketer, Dr. Ben Adkins explained several innovative uses for the plugin within the Facebook platform.  Here is his priceless content:

  • The “Holy Crap” Method – This idea originated when Dr. Ben found himself looking at a Facebook ad with his own picture.  This gave him the idea, which is to simply target a Facebook ad to a prospect you want for your business.  Then when they inevitably click the ad, it will take them to a sales page inviting them to contact your for more information or to visit your own sales page.
  • The Local Yardsale Method - This is actually a way to drive local traffic to your directory.  It’s somewhat indirect.  First, create a page for individuals to post items for sale in your local community.  Businesses will take interest in the page and when they post their own link on the page, simply contact them and offer them a listing in your directory.  Driving traffic to the page can be done using ads for a couple of weeks.
  • The Chamber of Commerce Trojan Horse Method – Take a look at local chamber of commerce pages in the area you want to target.  Check out their member directory.  facebook enganchaThese businesses have paid to be part of the Chamber and are the best prospects in your area.  Dr. Ben believes in targeting the people who are already spending money.
 

The Squeeze Mobi plugin, although targeted to restaurants, has practically unlimited potential.  But, above all, it is a sales funnel for later upsells for text-based marketing, mobile websites, Google Places optimization, and more.  Further information about the plugin may be found at this link.

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A 9 Step Process to Selling Products on Amazon

On August 31, 2012, in Marketing Strategy, by Jim
1

Matt Clark, Amazon Marketing ExpertJason Katzenback has been a full-time online marketer since 2005, now earning 7-figures per year.  But he recently encountered, Matt Clark, a 25 year-old, who is already selling six-figures monthly online, leveraging physical products on Amazon.  Jason is changing his own business model as a result, and his wife who started using Matt’s methods several months ago and already has already sold $500 in Kindle books.

Amazon is the Walmart of the Internet

Saying Amazon is just another place to sell stuff online, is like saying Google is just an alternative to list your business.  Here are a few statistics:

  • Amazon has over 200 million credit cards on file.
  • There are 320 million monthly visitors.
  • Amazon owns 1/3 of all ecommerce and owns the ebook market.
  • Kindle now is outselling paperbacks.
  • Every device is now a Kindle reading and buying device.

Amazon now offers its own supply chain and has just about killed the traditional publishing model.  In 2011, Amazon added 17 new fulfillment centers.  Coupled with it’s fulfillment system and the volume of online traffic, it has become impossible to compete with Amazon.  By adding a Kindle book, it is possible to “tap into” the traffic in ways available no other way.

Promotion on Amazon must recognize the factors to ranking products.  These are purchases, reviews, product “likes”, and tags.  These factors must be mastered in order to make sales.

Amazon.com Welcome New Hires!

Amazon.com Welcome New Hires! (Photo credit: Will Merydith)

  1. Pick a Product to Promote
  2. Create an Amazon Listing
  3. Keep Price Low Initially – Purchases is the number one factor in higher rankings.
  4. Activate Multiple Accounts – Leverage friends, family, Facebook contacts, your customers, outside traffic, and within Amazon (tags, keywords, Kindle books).
  5. Massive Listing Activity Burst – Have each account make purchases, write review, like and tag your listings.
  6. Review the Top 5 Related Product- Add a link back to your listing on each review.  Make it a good (valuable) review of at least 20 words.
  7. Write a Kindle Book – Add link in Kindle book to your product.  Run KDP for 1 to 2 days, offering free copy.
  8. Promote on Outside Web Properties – Use your blog, website, Facebook Twitter for an extra boost.
  9. SEO Amazon Listings – Create a few links to your Amazon listing page (there is no Google slap for Amazon).

Kindle Fire is the most successful product we’ve ever launched, Dave Limp, VP Amazon Kindle

The Kindle market is currently “on fire” and represents an additional way to leverage Amazon.  Other ways include “private label” products and drop-shipping products.  Matt offers an advanced training course, in which he teaches all of his “secrets” to generating sales by leveraging Amazon.

 

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Futuristic Marketing – Using Facebook to Build Your Business

On July 18, 2012, in Social Media Networking, by Jim
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Where is the Internet going?  One word: Curation.  What does this mean?  Simply stated, it is organizing information.

Wikipedia is, today, the 6th most trafficked website in the world, best exhibiting the concept of “curation.”  Today, “the community” curates and organizes the Internet’s content.

Today, Facebook’s content is 100% curated.  This is based on one simple feature:  the “Like” button.  Google has been interested in “user experience” from its inception.  All of the recent releases have been simply attempts to better rank online content according to “user experience.”  Although a little negative, they’ve been systematically “weeding out” artificially generated indicators of popularity, e.g., webmaster link building.

What do you need to do today?  According to marketing expert Jonathan Budd, there two basic tasks:

Building an Audience – This is the foundation of success online.  Even Facebook calls it by this name.

Build a Relationship with the Audience – There are 910 million users on Facebook (1/7th of the world’s population).  This type of access has never before been available in the history of the world.

Every business owner needs a fan page today, which is a very simple task (takes about 30 seconds).  This is an integral part of a marketing strategy.

Facebook ads are an excellent tool to use as long as certain rules are observed.  One important consideration is keeping traffic within their platform.

English: Motivational speaker Tony Robbins at ...

English: Motivational speaker Tony Robbins at a Twitter conference in 2009. (Photo credit: Wikipedia)

“In App” Advertising is a method within Facebook that is similar to familiar Internet marketing capture (or squeeze) pages.  List building is valuable in both traditional and Internet businesses.  Graphics design is important, in order to create ads, and programming for coding the Facebook capture pages.  Or, a software solution is available from Jonathan Budd’s Futuristic Marketing system.

Generating traffic is fairly simple using the Facebook Ads system.  Precise interests let you target any existing Fan Page fans, e.g., the term “Tony Robbins” would be a simple way to target almost 300,000 users.

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Adjustments to Link Building Post Panda and Penguin

On July 5, 2012, in Search Engine Optimization, by Jim
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Leslie Rohde, of SEO Braintrust, is sometimes referred  to as the “godfather” of link building and SEO.  What are his thoughts in light of the recent updates at Google?  He recently shared on a public webinar (as a promotion for their new Link Liberation 3.0 training):

Cray X-MP/24 (serial no. 115) used by NSA

Cray X-MP/24 (serial no. 115) used by NSA (Photo credit: Wikipedia)

  •  What’s changed at Google and why.
  • Two link building methods to start using immediately.
  • How to get an entire suite of his methods and strategies.

Most people who have been successful online have had problems lately.   Linking building has been based in buying, begging, baiting and burgling over most of the Internet’s existence.  But link building had to “die,” since it was really supposed to be based on true endorsements vs. webmaster activities.  What was supposed to be a social activity had become an economic one, distorting the actual endorsements.

Google, who has more computers than NSA, has now killed link building by detecting purchased networks, incestuous networks, low value sites and overzealous SEO.  A Google engineer can easily “spin up” 10,000 computers to test any hypothesis.  Who can possibly stay ahead of Google?  Even if your “old-style” link building hasn’t yet been detected, it’s just a matter of time now.

Webmasters have now lost control of the “link graph.”  Visitors can now create “natural links” at a pace well beyond that possible by existing link building methods.  Practice has now caught up with theory, since “social” has caught up with “technical” links.  The math is the same, e.g., ranking is based on relevance (title tag, body copy, keywords in anchor text) and authority (page rank based on number of links).

Marketing today starts with what your audience is already talking about.  What are the relevant niche markets within your area of expertise.  Your brand is not what you say your are; it is what you say.  This message attracts the audience.  Anything that engages your audience and also gets indexed by “search” is “content.”

Twitter, Pinterest, and Facebook are great places to start getting followers for your content and initial testing.  Then, later on a blog can be started based on initial research and findings.  It is important to know what your audience wants and what they react to vs. using older techniques such as keyword research.  Social interaction is causing the Internet to work like Google has always wanted it to.  Summarizing content (similar to blog curation) in your chosen niche expertise area is just one method that can be immediately used to start working with vs. fighting against the Google “beasts.”

SEO Braintrust’s Link Liberation 3.0 launch is now underway.  In this training, Leslie and his partner, Dan Theis, are offering a free set of videos leading up to a purchase decision.  Notably, the pricing is significantly less than their prior launch (and affordable for most this time around).

 

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List Building With Social Media

On March 26, 2012, in Article Marketing, by Jim
1

Roxanne Monette-Thompson recently trained on using Facebook shares to build an email marketing list.  Her method, which is free, can be used whether or not you have a product of your own.  Her technique is evergreen, and reportedly will “kill” the bright shiny object syndrome, which now plagues many Internet marketers.  She currently earns about $3k monthly in only about 5 hours per week.  How does it work?Roxanne Monette-Thompson with Willie Crawford

Roxanne suggests using reworked PLR from Master-Resale-Rights.com or to create your own “free” guide or report which relates to your target audience.  In order to give people access to your “free” product, a squeeze page is used to capture prospects’ name and email.  An autoresponder can be used (MailChimp is free for a small list).  Roxanne suggests setting up a business email account vs. using your personal email address.  Next, a webinar service would be needed (up to 200 attendees are allowed using AnyMeeting.com).  An affiliate offer via the Warrior Forum, Clickbank, or other affiliate program.  Finally a social media account, e.g., Facebook and Paypal account are needed.

Image representing MailChimp as depicted in Cr...

Image via CrunchBase

Next, Roxanne suggests posting content on  Fan Pages in related niches.  After a couple of days, a link to your squeeze pages can be included.  She develops a list, which can often go viral due to the nature of social media.  She also tries to develop a relationship with the Fan Page owner, who often hasn’t made any attempt to monetize their page.  She offers to do a joint webinar in which she shares profits with the page owner, promoting her own products or affiliate products.  In some cases the affiliate product owner will actually participate on the webinar.

Her detailed methodology is offered in her List Machine training course, which can take a new marketer from ground zero to earning an online income.  In addition, her detailed instructions make it easy to outsource and/or use virtual assistants for the entire process.  Although simple, her training is very complete, and potentially very useful to a newcomer to Internet marketing.  Finally, just about any business owner would benefit, although most usually would prefer to stick to the “main thing” and find a marketer skilled in this approach.

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Plugin Hotshot by Jason Fladlien – Product Review

On February 23, 2012, in Article Marketing, by Jim
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Jason Fladlien is regarded by most as the new Internet marketing wunderkind.  His latest product puts his talent on realtime display, as well as reveals many of the secrets that has allowed his company, Rapid Crush Consulting, to make a transition from information products to leading software developer in the last year.Jason Fladlien's Product Creation Secrets - Plugin Hot Shot

Jason is a self-proclaimed WordPress plugin addict.  He buys everything that he sees on the market, but with a method and strategy to his madness.  His latest product offering, Plugin Hotshot, was developed during his popular Product eClass, as a live example for his students.  This product is to be offered for sale, but his eClass students have the first shot at promoting it.

What most marketers haven’t realized beforehand is that Rapid Crush Consulting rarely develops software “from scratch.”  Rather, their methodology makes use of research, negotiation, and refinement of products that may be offered on venues such as the Warrior Forum with resell rights.  But even if a product doesn’t come with such rights, Jason often will offer to buy products that may have a promising potential if properly marketed.

Whose  methodology does this bring to mind?  Can anyone say Microsoft’s Bill Gates?  Jason believes that as the Internet’s information and software products industry matures, there will be a tendency to consolidate, as a products publisher model replaces the current “wild west” environment.

Plugin Hot Shot, Jason’s newest product, simply documents some of the successful methodology that his company has used to create an amazing level of success recently.  It covers the development process as well as the level of support needed by a company seeking to do an adequate job in the software arena.  When done correctly, however, the rewards can be significant.  Rapid Crush has developed one of the industry’s best line of products related to the popular WordPress platform, including:

English: This is a screenshot of an example wi...

Image via Wikipedia

  • WP Local Pro – An excellent WordPress theme, which is very popular with local business consultants.  Using this theme is easy and produces very professional looking websites that don’t look like a typical WordPress blog.
  • WP FanPro – An innovative WordPress-based customization tool for Facebook lovers.
  • WP MobilePro – A tool to develop, increasingly important mobile-compatible versions of any website.
  • WP Twin – Simple WordPress backup system.

These are just a few of the innovative plugins developed by Jason Fladlien and his team at Rapid Crush.  His Hotshot Plugin product is a must read for those that seek to survive and thrive in the rapidly changing Internet marketing environment.

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Facebook Marketing Lead Generation

On December 1, 2011, in Social Media Networking, by Jim
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Ken Michaels started in Internet marketing in 1993, after realizing he hated selling.  His area of expertise is developing systems to automate the lead generation process using social networks.  His specific area of focus is creating Facebook pages for small businesses.  Finding clients using specific online tools and automated systems is his expertise.Facebook 4.74 Degrees of Separation

Just 5 years ago, most businesses were interested in getting websites setup and leveraging Google through SEO.  In the last few years, social media started to take over, led by Facebook and YouTube.  Today, most people are obsessed with Facebook, where 4.74 is the new “degrees of separation.”

There are several easy ways to generate Facebook fan page leads including:

  • Manta – This is a directory of small businesses, which categorizes businesses by company revenue.  According to consultant Ken Michaels, targeting businesses under $1 million can have an advantage of ease of contacting the decision maker.  In addition, these businesses often hire-out specialists for specific tasks such as  marketing online, since they really only have time to run the day-to-day operations.
    English: Graph of social media activities

    Image via Wikipedia

  • Yellow Book – In this directory, businesses are listed according to the level of advertising that they currently own:  Gold, Yellow, or Blue.  The ones to target are the ones already spending money on advertising.  In addition, businesses that have paid Yellow Book to create a video can be selected (Note:  the videos that have been produced are very poorly done, including a promotion at the end for Yellow Book!).
  • Social Bakers – This website is a directory of Facebook pages, including the number of fans, and complete details on every existing Facebook page.  The best target businesses are those with between 100 and 300 “likes.”  This is the point where most fan pages “die off.”

Developing leads in an automated fashion can be done with automated systems.  FB Cash Accelerator leverages Social Bakers to generate thousands of leads, in minutes, including contact information when available, applications used, and if the Facebook page has been claimed by the owner.  In addition, a full contact manager is included, including support for virtual assistants and outsourcing the lead generation.

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Building a List of 1000 in One Week – An Innovative Viral Approach

On November 12, 2011, in List Building, by Jim
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The three biggest niche marketing segments online are health, wealth, and love.  Marketers that are in these areas have a lot of competition, but by working hard, it is possible to reach the top.  Sub niches are easier, however, e.g., “losing weight” within the health niche.  Regardless of niche, Mike Cowles, teaches that it is much faster to do affiliate marketing in your chosen niche vs. creating your own products.

Here is what is needed in either case:

1.  Squeeze Page – Squeeze Page TemplateAlthough a squeeze page is easy to create, most people will enter a “fake” email address.  What is really needed to build a list quickly is a way to actually get your prospects’ “real” email.  Your target opt-in rate should be 40% or better, which means you’ll need a very good offer.

2.  Initial Email – Once on the list, tell your subscribers that you’ll be sending them some special information soon and to look for it in their mailbox.  This will improve your opt-in percentage, plus start the process of building a relationship with your new prospect.  Use a picture or send a video to personalize your introduction.

3.  Separate Your List – You should include a paid offer fairly soon, in order to separate your list into “lookers” and “buyers.”  In general, for every two emails offering valuable free information you should include one paid offer.  You can also survey your list to separate further into those that are aggressive vs. just interested in getting occasional information.  Mike Cowles suggests to subscribers who are in the process of an opt-out, an opportunitty to receive only infrequent, valuable special offers.  List automation supporting all of these features can be set up using Aweber.

4.  Joint Venture – Make an offer to several (up to 10 or 20) other marketers to put one of their products in your email sequence (forever), if they will send out one email to their list with your offer.  Let each one of them know that you’ll be doing this with 10 other marketers (especially if you don’t have a big list yet), so they’ll know you’ll be building a worthy following in the near future.  You also want to get your offer to go viral if possible, for maximum impact.

Using this technique can definitely get 1,000 people on your list within a week.  To facilitate the process, Mike Cowles now offers a new Rocket List Builder system, based on an innovative Facebook App.  His App captures his prospect’s “real” email and writes to their Facebook wall, so that all of their friends will see the offer as well.  Thus you’ve now leveraged the viral aspects of Facebook, making it really a slam dunk for your success.  To see how this works and to get a free copy of our squeeze page code, just click the button below for immediate access to the download.  An overview and detailed training by Mike is also available.

 

 

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