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  • April 1, 2017/
  • by Jim
Last year, total spending for digital ads surpassed spending for television ads.  Google and Facebook are the current leaders in search and display ads, respectively.  According to Forbes, digital ad spending will reach $120 billion by 2021 (46% of all advertising), including paid search, display...
  • December 26, 2016/
  • by Jim
For quite some time, Google Analytics (GA) has been around to help you collect, process, configure, and report website and mobile app data that results in actionable insights. Then in 2012, Google announced the release of its new groundbreaking product, known as Google Tag...
  • November 21, 2014/
  • by Jim
According to Forrester Research, brand advertising on social media sites such as Facebook and Twitter is on the decline.  Although most don’t realize it yet, their posting efforts are only reaching about 2% of their fans and followers, even as they increasingly attempt to...
  • May 29, 2014/
  • by Jim
Why have the biggest retailers adopted retargetting campaigns, wholesale?  The fact is that only 2% of shoppers convert on the first visit to an online store? Retargeting is used to bring in the remaining 98% of sales. Retargeting uses automation to electronically tag people who visit your site and...
  • December 8, 2013/
  • by Jim
I’ve never played Farmville.  But after being introduced to Empire Avenue via a Warrior Forum software program, six months ago, I have found myself to be a “player.” Games are fun, of course, but in addition to the normal competitive “thrill,” Empire Avenue also...