Games are fun, of course, but in addition to the normal competitive “thrill,” Empire Avenue also develops an individual or business’ online profile. It’s somewhat of a “learning lab” that puts every participant on equal footing with some of the best Internet and social media experts online today. Each participant is rewarded according to their effort and actual results.
Brittany Lynch, worked in the Google Adwords department, but when the 12 hour days began to limit her “flexibility,” she left Google and developed a system that was able to fulfill her needs. She has since founded the “Ideal Me” social network, and makes from $100,000 to $500,000 monthly online. Brittany recently explained her methodology on a “live” Rapid Crush webinar where she:
- Built the infrastructure for a six figure business
- Chose a “super” niche for the project
- Built a landing page in 5 minutes flat
- Created a highly responsive audience list for targeted ads
- Demonstrated how to achieve a 20x return on Facebook ad investments
Brittany defines a super niche as one that is so filled to the brim with passionate individuals, that the members buy more frequently and spend much higher amounts than in a “normal” niche. The members have a high level of passion.
Using Unbounce.com’s drag and drop editor, Brittany quickly built a landing page, using their click-through minimalist template. This template eliminates several steps, such as split testing. Her target market was the CrossFit group on Facebook.
Then, using the Google Keyword Planner, Brittany selected some additional related terms and did some basic research to discover additional related pages, e.g., “celebrities” that would be known to the target group. Then narrowing further, she used the Social Lead Freak tool to select the Facebook IDs for people who have commented on the target page, bought products, and cross reference by age/gender/location. Can you spell “rabid” fans?
Facebook has a free tool, Power Editor, that can be used to upload the Facebook IDs of the most rabid CrossFit “fans.” And Facebook.com/ads/create, can be used to build an add that will lead to the landing page. But how can the leads then be turned in to revenue?
A series of 12 emails is then needed to create a return on investment. But it is important not to “abuse” the list with too many offers. And unsubscribes can still be monetized by uploading another custom audience to retarget segments of the initial list. Brittany also offers to be a “tour guide” in helping others reach their goals via her “2K in 3 Days” masterclass.
On a recent Google Hangout, Internet marketing expert Jason Fladlien shared some very interesting facts and a method to leverage Google Plus.
The number 1 social media platform, in terms of penetration is Facebook, reaching 7/10 Internet users. In number 2 position is Google Plus with 5/10 Internet users. But having an account doesn’t mean anything if they never use it.
Ryan McKinney recently introduced some “new” marketing concepts for Google on a Webinar Swaps online training session. RyMac, as he is known in the Internet marketing community, has achieved considerable time freedom as a result of his successful Internet marketing exploits. His job description is “connecting people with problems to their solution usually using the Internet.”
A new software lead generating tool, Social Lead Freak is now available (at introductory pricing for a short time remaining). Who can benefit from this tool?
- Anyone who sells information products online
- Clickbank, Amazon, or other affiliate marketers
- Companies promoting Facebook Fan pages or other social media
- Niche blog owners or e-mail marketers
- Consultants to “main street’ businesses
- Any business owner or staff member looking for better methods to generate sales leads
Paul Clifford started out in the corporate world, building large online software systems. But, he left, since he felt a slave to corporate world. He struggled for two years before having some success in SEO and as a developer of turn-key SEO solutions for his customers.
Today, his focus is curation, since it provides the best solution in meeting marketers’ needs as well as those of Google. Since there is a plethora of good content now, e.g., too much to sort through, Google is today looking for curators, validated using social proof for validity. Google+ is especially important helping Google to select the best results.
For best results, a site must be connected to social media, and fully tweaked for on-page SEO, directly relevant to queries, and consistent using the query deserves freshness (QDF) concept. Google is looking for fresh content for trending search queries, validated by social interaction. Curation involves the use of existing content (with attribution) that includes a title with relevant keywords, an introduction, summary, and use of a portion of the original content. Finally, articles on your site should be interlinked using anchor text (Paul recommends using the Clickbump theme for one method of doing this).
Some tips for creating compelling content on your way to an authority site are:
- Use of Trending Keywords
- Use of Catchy Titles that Provide QuickSolutions to Problems
- Use the Description to Sell Your Solution in the Search Results
Kudani software provides a solution to providing all of the components and attributes needed for curation, including feeds from blogs from across the web (additional feeds may be included to those provided in the system by default).
Brian G. Johnson, one of the best known among Internet marketers, recently shared a new formula for online earnings which can generate recurring payments indefinitely. Brian was a professional chef for over 20 years, prior to a successful Internet marketing career which began in 2002. His focus has always been driving free traffic and then converting visitors into sales.
Since 2008, he has been teaching Internet marketers his successful methods. One of his most successful programs to date was Commission Ritual (now closed), which became the success formula for many new marketers. He has been a Clickbank premiere member for over 3 years.
His newest product (which he has been sharing openly on free webinars), Revenge Formula, will have a far bigger impact than previously available in Commission Ritual. His new formula provides a diversification from Google, which has led to the frustration of many affiliate marketers with their guidance to “avoid cookie cutter programs like affiliate systems.”
Brian has noted that marketers have trouble “finishing” things and creating assets in their business. As an test case for his new formula, he recently created a 1200 word children’s book for which he didn’t write the content or create a cover; rather outsourced these for under $100. In the first three month he made approximately $600 in earnings from publishing on Kindle.
His 6 Step formula, which must be followed in order is as follows:
- Piggyback Promo: Select a category by finding 3 books that have been published at least 60 days with best seller rank of 15,000 or below in order to identify a selling topic, or category that is already driving a lot of sales.
- Traffic Revenge: In order to drive traffic from both Google and Amazon, do keyword search in order to put some top searched terms in the book title. Brian’s book, Smoothie Recipes For Weight Loss, is #2 in its category. His kids book: Space: A Kid’s Book About Space is ranked #4 for the search term “space” on Amazon. Use keyword mining from Amazon’s Kindle Store search for the book title (part 1). The Google search suggestions can be used to validate that users are seaching for books about this topic.
- Money Multipliers: Cover creation methods. Search google for “premade covers,” to find covers for about $20 or order three Fiverr gigs and choose the best. After updating the initial cover for his Smoothies book, originally published in 2012, Brian’s sales have increased dramatically this year.
- Review Madness: Encourage customer reviews within Amazon’s terms of service, e.g., don’t offer any compensation for reviewing your book.
- Magic Bullet Books: If you know someone who is good at a particular skill, e.g., dog training, make an offer to partner with them to create a book as a joint venture. Brian also suggests templates for categories he’s had the most success with.
- Push Button Promos: Give away the book, e.g., 5 free promo days every 90 days are allowed (not using all days consecutively). Wednesday, Thursday, Friday are suggested as good days for an initial free promotion, saving two days for later in the cycle.
Brian suggests publishing a few books a month using his methods and honing/fine tuning the system by selecting quality outsourcers that are found in the process. In addition, Brian has developed a publishing and training system, Revenge of the Affiliates, for Kindle that simplifies the overall process. His product automatically compresses and resizes images (good for image-heavy books) and creates a file for easy upload to Amazon’s Kindle publishing system. His training also includes additional traffic and outsourcing bonus training.
Ross Goldberg began his Internet business out of necessity, to support his family. His initial success came from selling memory foam products online. He lost this business due to fraudulent actions, and then took his SEO skills to other ventures, including as VP for Marketing with StomperNet.
Ross uses a variety of methods to drive traffic including:
- Affiliate Leads
- Direct Mail – this is extremely effective now
- Books – One of the best
- Software – Free traffic, e.g., from download.com
- Press Releases – Many marketers try to “sell” vs. just using a service like PRWeb.com to announce. This is the only method that creates “natural” SEO links, which is what Google currently wants to see.
- Referral Leads
One of the best is using a book to leverage Amazon‘s traffic and high SEO rankings for your own brand or term. Ross now ranks for the term “get more traffic” in Google using this method, which he calls “parasitic ranking.” Then all of this traffic can be funneled into a sales system.
Working with small businesses can be a challenge, since local business owners are now being contacted frequently about improving their Internet presence. So, local consultants much differentiate themselves by:
- Focusing on a single vertical – Start with stores that you currently frequent. Here, your Amazon book becomes the perfect “business card.”
- Building on your own integrity – Business owners have come to believe that SEO work is now a scam.
- Focus on a single segment within your vertical.
- Build a functional email follow-up sequence. The initial email should be a “thank-you,” followed by 3-4 “reminders” of specific advantages that can be derived from your product or free offer, in order to get them to actually read/consume it. Then 2-3 buying-oriented emails, followed by hammering them to buy something.
Ross has been very hesitant to advise his clients on SEO, due to all the evolution taking place with Google. Link building has now become tricky, in that only 25% of anchor text should be the actual keyword you are trying to rank for. The Lead Gen Summit is Ross Goldberg’s latest creation, featuring many of the leading Internet marketers in a webinar-based conference.
Peter Garety started his online business in 2008, and didn’t make any money for 14 months. But by 2010, he became proficient getting good Google rankings and started to make money. He now shares with customers how to rank for keywords and build a social “buzz” about a website.
Today, the Google Panda & Penguin rules have changed the SEO rules. Rather than the widely accepted rules, e.g., creating many backlinks and using exact domain match for ranking, Google now has changed emphasis for:
- Relevancy – Although this isn’t new, the emphasis is now on high quality websites, including rich media cand authoritative content. Google also is measuring “bounce rate” for visitors to websites.
- Social Influence – Who you are, what others say about you and how often. Google wants to know your social “weight.”
- Brand Name – Are you an authority in a niche, with recognition in the social media sites?
Peter teaches his clients to setup an Announcement and Traffic Generation Channel. On the Announcement Channel, accounts are setup on Web 2.0 properties that focus on your main website “brand,” e.g., using WordPress.com, tumblr.com and Facebook, Twitter, etc.
The Traffic Generation Channel is then used, and is composed of a network of social accounts based on your main site categories. Each category should then be defined by primary and secondary keywords, which are used to setup additional Web 2.0 accounts.
Content is then syndicated to the announcement channel, e.g., announcing new content using a snippet (500 characters) of the latest blog post. Each site should use different anchor text, to avoid the “appearance” of stuffing keywords across the Internet. A timetable is established for each network, e.g. , 2 times per week or every other day (which Google is now on the lookout for).
Finally, a list of niche authority sites should be researched and maintained. These are used to syndicate high quality content. Here is how to do this with curated content (the latest rage):
- Use 2-3 pieces of written authority content and one YouTube video.
- Create a unique title, introduction and closing for your post.
- Add a snippet of each authority content in the middle plus one YouTube video.
- Keep all links to authority websites and add one link back to your website.
- Add one Google+ profile link at the end of the curated content (use one of the 3 authors, which articles you used for curation).
The benefits of this approach will be higher ranking and instant authority, since Google “loves” curated content and will recognize that you’re sharing others’ content. This will result in instant traffic via exposure to real authorities in your niche. But how can you syndicate content to 40-60 web 2.0 websites without spending the entire day doing so?
Fortunately, Peter offers a content syndication system to automate much of the work. This system takes advantage of the power of social networks as well as using principles compatible with the Google Panda and Penguin updates. But unfortunately, the access to the system is currently closed, although it has been recently available via special webinar invitation and may be in the future, periodically.
Bryan and Matt Green are a father-son SEO team who have recently developed a software system that produces great SEO results. Just this week, Matt Cutts has said that the new Penguin release coming soon will be the biggest yet, which has many SEOs and webmasters “shaking in their boots.” Despite all the Google changes, Bryan and Matt have continued to get amazing results on their 150 websites and those of their clients. What is their methodology, strategy and system?
“Create a site that will stand the test of time; a site that people will tell their friends about and bookmark. That’s the site Google wants people to build” Matt Cutts
Google’s webmaster central “blog” actually spells out exactly what is needed and this is what they’ve done. Rather than building spam backlinks, irrelevant content, non-diversified backlinks, and links from bad neighborhoods; their system builds high-quality, relevant links. Black hat, gray hat, irrelevant blogs and forums don’t work any more. There is only one way left to rank your website:
- Relevant backlinks
- Relevant forums
- Relevant blogs
- Relevant Squidoo lenses
- Relevant Wikipedia pages
- Relevant competitors links
- Relevant EDU and GOV links
But it is impossible to create backlinks manually, which would take too long even for a single website. But if done properly, it is possible to rank product sites, local business websites, and sites designed for AdSense revenue.
Matt and Bryan’s Power SEO Ranker Software was developed in order to quickly build quality backlinks. Their software simplifies and significantly shortens the time needed to create quality backlinks. In addition, their software enables an “indirect” use of Majestic SEO services to find competitor backlinks. A complete overview of their software is available on a recent webinar that Matt and Bryan were on to provide an overview.