List Building With Social Media

On March 26, 2012, in Online Content Marketing, by Jim
1

Roxanne Monette-Thompson recently trained on using Facebook shares to build an email marketing list.  Her method, which is free, can be used whether or not you have a product of your own.  Her technique is evergreen, and reportedly will “kill” the bright shiny object syndrome, which now plagues many Internet marketers.  She currently earns about $3k monthly in only about 5 hours per week.  How does it work?Roxanne Monette-Thompson with Willie Crawford

Roxanne suggests using reworked PLR from Master-Resale-Rights.com or to create your own “free” guide or report which relates to your target audience.  In order to give people access to your “free” product, a squeeze page is used to capture prospects’ name and email.  An autoresponder can be used (MailChimp is free for a small list).  Roxanne suggests setting up a business email account vs. using your personal email address.  Next, a webinar service would be needed (up to 200 attendees are allowed using AnyMeeting.com).  An affiliate offer via the Warrior Forum, Clickbank, or other affiliate program.  Finally a social media account, e.g., Facebook and Paypal account are needed.

Image representing MailChimp as depicted in Cr...

Image via CrunchBase

Next, Roxanne suggests posting content on  Fan Pages in related niches.  After a couple of days, a link to your squeeze pages can be included.  She develops a list, which can often go viral due to the nature of social media.  She also tries to develop a relationship with the Fan Page owner, who often hasn’t made any attempt to monetize their page.  She offers to do a joint webinar in which she shares profits with the page owner, promoting her own products or affiliate products.  In some cases the affiliate product owner will actually participate on the webinar.

Her detailed methodology is offered in her List Machine training course, which can take a new marketer from ground zero to earning an online income.  In addition, her detailed instructions make it easy to outsource and/or use virtual assistants for the entire process.  Although simple, her training is very complete, and potentially very useful to a newcomer to Internet marketing.  Finally, just about any business owner would benefit, although most usually would prefer to stick to the “main thing” and find a marketer skilled in this approach.

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Facebook Marketing Lead Generation

On December 1, 2011, in Social Network Marketing, by Jim
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Ken Michaels started in Internet marketing in 1993, after realizing he hated selling.  His area of expertise is developing systems to automate the lead generation process using social networks.  His specific area of focus is creating Facebook pages for small businesses.  Finding clients using specific online tools and automated systems is his expertise.Facebook 4.74 Degrees of Separation

Just 5 years ago, most businesses were interested in getting websites setup and leveraging Google through SEO.  In the last few years, social media started to take over, led by Facebook and YouTube.  Today, most people are obsessed with Facebook, where 4.74 is the new “degrees of separation.”

There are several easy ways to generate Facebook fan page leads including:

  • Manta – This is a directory of small businesses, which categorizes businesses by company revenue.  According to consultant Ken Michaels, targeting businesses under $1 million can have an advantage of ease of contacting the decision maker.  In addition, these businesses often hire-out specialists for specific tasks such as  marketing online, since they really only have time to run the day-to-day operations.

    English: Graph of social media activities

    Image via Wikipedia

  • Yellow Book – In this directory, businesses are listed according to the level of advertising that they currently own:  Gold, Yellow, or Blue.  The ones to target are the ones already spending money on advertising.  In addition, businesses that have paid Yellow Book to create a video can be selected (Note:  the videos that have been produced are very poorly done, including a promotion at the end for Yellow Book!).
  • Social Bakers – This website is a directory of Facebook pages, including the number of fans, and complete details on every existing Facebook page.  The best target businesses are those with between 100 and 300 “likes.”  This is the point where most fan pages “die off.”

Developing leads in an automated fashion can be done with automated systems.  FB Cash Accelerator leverages Social Bakers to generate thousands of leads, in minutes, including contact information when available, applications used, and if the Facebook page has been claimed by the owner.  In addition, a full contact manager is included, including support for virtual assistants and outsourcing the lead generation.

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SEO Networker 3.0 Review – Should I Buy?

On November 16, 2011, in Search Engine Optimization, by Jim
3

In 2008, the Google slap undercut many Internet PPC marketers, forcing them to find alternative leads sources.  In late 2010, the emerging Facebook giant was looking promising as a paid ads alternative.  But a Facebook slap has followed this year, already shutting down many marketers.  Additional paid traffic sources can be exploited, but the best traffic source in the history of mankind still remains organic search tra.

As the following traffic heat map shows, the majority of search traffic goes to SEO-driven traffic anyway, with only 5% going to paid search.  SEO Networker 3.0 training, developed by Raymond Fong and Ferny Cellabos is available for a short time,  providing a complete system that leading experts know, but have been reluctant to share.  The following modules are included:

  1. SEO Traffic 101 – Get inside Google’s secret “voting” methodology and learn how to exploit it for page 1 rankings, as well as the most profitable keywords that include buying intent.
  2. Plan of Attack – How to take over your competitor’s rankings, by exploiting their keywords.
  3. Your Website – Secrets of on-page SEO including critical checklists and tune-ups forgotten by most website designers.  The 80/20 rule of SEO.
  4. Link Building – This is the voting system used by Google.  What type of links will get you the best results and 3 link type strategy.
  5. Advanced Linking – The lazy man’s way to build thousands of links.  The most comprehensive link building resources and tools available anywhere.
  6. Integration of All Parts – Scheduling system to do SEO while you sleep.  The technique to uncover the best keywords to improve your search results.

SEO Networker 3.0 is neither black hat nor white hat, according to Ray.  Although no miracles are possible and lack of effort is the factor leading to most failure, for those interested in a constant stream of traffic and buyers.  In addition the traffic generated will be free after implementing the key training concepts.

Raymond Fong and Ferny Cellabos claim to have invested $350,000 in this training system and are only making it available for a very limited time.

Ensure Website Visibility With Search Engine O...

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Fortunately, a 30 day refund policy as well as an introductory video training series will allow subscribers to “test the waters” ahead of time.  These two have been highly successful in the past and are likely to deliver outstanding, exclusive content this tme around as well.  A decision to purchase should be based on a business need for SEO results as well as an appropriate technical apptitude.

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7 Secrets to Success as a ClickBank Vendor or Affiliate

On October 6, 2011, in Attraction Marketing, Wealth Strategies, by Jim
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ClickBank is arguably the granddaddy of affiliate systems.  Neil Hartley, Director of Business Development for ClickBank, gave an excellent overall summary on a recent webinar, including tips for success as a vendor or affiliate and some overall statistics.  ClickBank today, processes over 35,000 transactions per day among its 50,000 products in hundreds of niche markets.  Its 100,000+ affiliates are paid up to 75% commissions on sales and Clickbank has paid over $1.9 Billion to date.  On average, 40% of ClickBank sales are international

What does it take to get involved with ClickBank?  As explained on the webinar, it’s not really a “Field of Dreams.”  Many vendors and affiliates, wrongly adopt the philosophy of “Build it and they will come.”  It can be a rude awakening for many that a significant level of effort and passion is really needed to achieve that “promised land” success.  Some tips to those who want to achieve significant success using ClickBank’s system are as follows:

  1. Take Action.  Do not procrastinate.  Many spend too much time over educating and/or preparing vs. doing.  Be prepared to fail fast and often, learning from your mistakes.
    Image representing Clickbank as depicted in Cr...

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  2. Invest in Your Efforts.  Super affiliates invest in their online businesses for software, marketing and outsourcing.  Learn from experts and don’t be afraid to spend money on marketing tools.
  3. Persevere Through Hardship.  Many of the most successful affiliates have attained success only after disappointing initial results.
  4. Believe in Yourself.  Understand the power of your own mind and abilities.  Do not get derailed by negative thoughts.
  5. List Build Around Your Niche.  Super affiliates build strong mailing lists through email capture and then make repeat sales.
  6. Test, Test, Test.  Test everything regularly.  Simulate a visitor’s travels through your site to the order form and beyond.  Test and tweak the language used in your promotions to be sure it is compelling.
  7. Promote Widely.  Use a variety of methods including email marketing, blogs, review sites, and paid methods.  Notice which promotional methods work best for your demographic.

Although ClickBank and affiliate marketing offer significant financial opportunity, it is similar to any business.  A significant level of effort is needed in order to “break-through.”  But for those with drive, stamina, and determination it offers a path to success, unparalleled in time.  And, in fact, the level of investment can be much less than needed for a more traditional business start-up.

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Secrets of Business Marketing on Facebook

On September 6, 2011, in Social Network Marketing, by Jim
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Facebook is one of the hottest topics online, although only a minority of marketers are effectively using the platform for marketing.  Becki Andrus began online in 2006 and quit her job in 2007 based on her own successful traffic generation strategies.  She has been moving with the trends vs. using some of the more traditional Internet marketing strategies, although her initial marketing focus was Adwords.  She believes that Google Adwords is too hard today for most due to campaign slaps, adwords account shutdowns, SEO algorithm changes, and higher competition.

Although marketing on alternative platforms, especially Facebook is easier, the Facebook mindset is crucial to understanding marketing on Facebook.  Those trying to blatantly market in their ads will be ignored.  By way of contrast, when Becki quit posting to a fan page due to an emergency situation that came up suddenly in her life, her fans began posting to the page to inquire where she was and that they “missed” her updates.

Marketing on Facebook is about creating relationships.

Today, the average Facebook user spends 33 minutes on the site vs. 20 minutes on Youtube and 13 minutes on Google.  The search engines recognize the importance of social media, with Google’s +1 as key evidence.  In addition, Bing now integrates a user’s profile preferences into it’s search algorithm.  Small businesses now recognize the importance of Facebook, but few know how to leverage it.  Finally, Facebook has become a main source of information; often much better than available on the news sites.

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Today, very few marketers are using Facebook due to:

High perceived cost of ads.  But most of this is based on a misunderstanding of how to use Facebook for marketing.

Ineffective ads.  Another misconception, based on using “traditional” marketing methods vs. socially adept marketing.

Personal logins and privacy concerns, mixing business conversations with those of friends.  Again a misunderstanding of how Facebook keeps fan pages completely separate from business accounts

Of today’s 500+ million Facebook users, over half log in every day.  Social relationships are most important and users are there for social interaction and entertainment.  Many people start their day with Facebook, often before brushing their teeth.

Becki uses Facebook for affiliate marketing (creating fan pages in niche markets), opt-ins to build a list, building a blog following, offline marketing, branding (more expensive), and staying connected with current customers (often more effective than email marketing).  Although no website is required, she advises associating a website for list building, since Facebook owns the property.

Fan pages are effective in building a community of people with like interests.  In addition, the news feed creation automatically creates updates for fans.  The viral aspect of these feeds encourages friends of your fans to join and promote your page as well.  And once a page has been established, the use of demographic targeting can be used to keep the costs down.  Split testing is important, in order to maximize effectiveness.  Becki is achieving 80% (up to 98%) conversion (Likes), which isn’t possible with any other type of traffic.

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A 4 Step Process for Marketing Local Businesses

On August 12, 2011, in Wealth Strategies, by Jim
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Typical advertising mail.

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This article is an overview of a 4 step process used in successfully starting an Internet marketing business for local clients. In 2008, Tim Castleman was making 40,000 per year and was recently divorced. When his boss at a Fortune 100 company informed him a 1.7% raise for the coming year he quit on the spot. Today in his Internet marketing business, he is able to make $5,000 online and nearly $25,000 offline quarterly.

Making money online has become more difficult as information products are now becoming cheaper and cheaper. For instance, Ryan Deiss’ new Direct Marketing product is priced at $97, compared to his usual $2,000 launches. Marketing for local businesses as a service has become the best approach for Internet marketers. Here are his steps Tim uses personally in his offline marketing business:

  1. Finding a Target Market
  2. Contacting the Target Market
  3. Selling Services
  4. Performing the Work

Tim’s suggestion to finding a target market involve finding high transaction value or monthly recurring income businesses. Also, he looks for businesses where he can deal directly with the owner, e.g., no corporate businesses. Finally, he tries to find businesses that are already advertising, e.g., are used to spending money. Specifically, the best types of businesses include dentists, lawyers, chiropractors, gyms, veternarians, car dealerships, doctors, and laser eye centers. As a side note, accountants are not a good prospect, since they generally believe that word of mouth works best.Yellow Page Display Ads

In order to locate his clients, he refers to yellow pages, tv ads, radio ads, and the Internet. Tim lives in a town of 230,000 where he concentrates on businesses using yellow page display ads. He also has his own  yellow page scraper program for sale. They are currently paying $300 to $1000 per month for these ads. He also looks for businesses that already have a website.

The process involves selecting 100 businesses he’d like to work with, either locally or in a nationwide niche. He uses a marketing strategy to contact these businesses at least every two weeks. He uses Google Places to locate businesses with a website.

Methods of contacting businesses include cold calls, door to door, bulletin boards, networking, referrals, the Internet or direct marketing. It depends on personality, schedule, and budget which method might work best for an individual.

Selecting services to offer will also depend on an individual’s capabilities, but could include integrating email capture with their website, help with SEO, or Google Places. Email contact is the best way to start. Note that restrictions on spam don’t apply to B2B. Tim sends two follow-up emails if he doesn’t get an answer to his first email.

Tim’s sales process involves research, rapport building, value building, handling objections, and closing the sale. His research involves finding out how much the business currently spends for their advertising and as many other pertinent details as possible. It is important to be able to show the business how advertising online instead will pay for itself, e.g., how many clients would be needed to break even.

In closing the sale, he offers different levels of service: good, better and best. These levels range from training the client for self help to complete turn-key service. He encourages clients to tell him “no” rather than chase uninterested prospects. To perform the actual services, Tim outsources over 90% of the work using ODesk and Fiver. Both of these services allow you to check on the track record of those that will be doing the work.

Supporting local businesses is a win-win, since the business will be expanding their reach while simultaneously saving on their marketing.  For those that prefer a direct sales approach, we suggest MLSP’s turn-key marketing system.

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Making Money Online – Using a Systems Approach

On July 24, 2011, in Wealth Strategies, by Jim
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Wilson Mattos first got involved with an Internet marketing business in 1994.  It was a web hosting company that sold pages on the Internet, which he did for about 1 1/2 years mainly as a hobby.  At the time was also in corporate IT, eventually managing a worldwide network for a Fortune 500 company.  After burning out on this, he became a pre-sales engineer for a large software company, which allowed him to get a “taste” of working from home, and a desire to work only for himself.  Today, he and his partner have created a $1 million dollar enterprise together in the last two years.

When first starting as an Internet marketer, he went without success for over 2 years.  This is a common experience for many people trying to earn money on the Internet.  Most people involved in Internet marketing are doing so to have a better lifestyle, achieve financial freedom, and realize their dreams

In a recent detailed survey sent to his coaching clients, only 78% were able to complete the information requested.  He believes that this is indicative of the fact that many simply don’t follow through with actions needed to reach their goals.  Of those responding, over 90% of his clients are over 40, with 67% having been involved at least a year online.  On average, his clients watch 3 webinars per week, look at 6.5 offers per day and spend .6 hours per day in forums.  In addition, 60% have a full time job and 33% are in debt and getting worse, with many absolutely desperate financially.

The biggest challenges of his clients were mentioned in the responses were:

  • Lack of Focus – Typically characterized by shiny object syndrome, flavor of the week/month, giving up too easily, and/or information overload.
  • Lack of Knowledge – Technology challenges, difficulty finding niches, and seeking perfection before actually getting started.
  • Fear of Failure – Am I doing something wrong?  Most unwilling to take necessary actions to push past theri comfort zone daily.
  • Hate Selling – Don’t want to be pushy, especially products that you know nothing about.

Their clients had spent an average of $2633 on Internet marketing products over the last year.  This is not unusual, since in his first two years, Wil himself spent well over $10,000.  Among his clients, many spouses are fed up with hearing about the new program just bought.

The main reason people fail is that most are focused on making money online when they should be focused on building a business. When focused on a business, 99% of Internet marketing offers won’t be making sense or be distracting from the main goal.  There is no “easy button.”  What are the steps to creating a successful business?

  1. Set goals that are clear, achievable, and measurable.  As an example you may want to earn $1,000 online in July.  For some, who are not yet earning anything, this may not be achievable.
  2. Create a time-based, realistic, practical and measurable plan to achieve your goals.  Then break this down into daily goals, e.g., $250 per week = $50 per day (average).  As an example, Wil suggests writing 10 articles (Day 1 – $50), selling some stuff on Ebay and learn how to submit articles to directories (Day 2 – $75), write to more articles and submit to directories (Day 3 – $60), write 12 articles (Day 4 – $60), and build a website (Day 5 – $200) and rest on Day 6 ($0).  Note that these are just examples, which would be different for every individual.
  3. Review and evaluate your plan.  Is it realistic?  Does it enable you to achieve your goal?  Is it time based?  Can you measure the results of your plan?
  4. Measure results based on the goals you set in step 2.
  5. Adjust and improve your plan (never adjust the goal).  Do I have to work 6 days to make the goal?  How else can I adjust the plan based, not on the method, but achieving the goal.
  6. Document your goals by month for the next quarter, accounting for growth each month.  Create daily work plans, recording daily results and improve your plan as needed.
  7. Focus on growth, by outsourcing systematized parts of your business and repeat entire process to create new systems to grow your business.  As an example, if using outsourced articles, begin by proofing and fixing up yourself.  Eventually hire more writers and even an editor to proofread and fine-tune outsourced articles.
  8. Always develop and document systems used to reach your goals.  Examples, if writing articles as a basis, would be:
  • Getting faster at writing by using PLR articles as raw material instead of doing the research on your own and writing from scratch.
  • Document and bookmark sources of information for which to research.
  • Create a standard ad to advertise your services so that you can just copy and paste instead of re-typing every post.

Each individual will need to determine their own goals, plans, and devise systems according to their particular business needs.  A 6 month coaching/accountability program is available for those who need assistance in the process.  Those evaluating current opportunities and open to a direct selling approach, should investigate the systems already created by My Lead System Pro, as well as the only government approved direct selling system.

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How to Build Facebook Applications for Local Internet Marketing Needs

On July 5, 2011, in Attraction Marketing, by Jim
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Sam Bakker, creator of the FB Cash 2.0 marketing system, recently introduced an application generator for Facebook Fan Pages.  His new product is a simple Facebook application generator.   There are several benefits of Facebook applications vs. a simple fan page.  These include the ability to capture a person’s main email address and inclusion of images when someone “likes” a page (vs. a hypertext link only on a fan page). Additional advantages of Facebook applications over Fan Pages are the ability to:

  • Add to Facebook Event
  • Redirect to External Website
  • Information Capture

Recently Herbal Essences deployed a Facebook application which resulted in over 500,000 followers.  Only a few other very large companies at this point, have been able to leverage Facebook as effectively.  The reason that only large business have so far been able to exploit Facebook applications is the cost…estimated at $2,000 plus for creating an effective application.

Auckland 2004 Yellow Pages books

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Many local businesses are finding that current spending on yellow pages, newspaper, radio and television is yielding little return on investment.  A typical small business spends about 9% of its revenue on advertising and many are looking for more cost effective methods, especially in the current economic turbulence.

In a recent study of traditional advertising methods vs. traditional Internet marketing:

  1. $10,000 in radio ads produced 200 to 300 leads.  The cost per lead was therefore between $30 and $50.
  2. $50,000 in television ads produced 500 to 600 leads, at a cost per lead of $80 to $100.
  3. $20,000 in magazine and newspaper ads produced 300 to 400 leads.  The cost per lead was $50 to $70.
  4. $10,000 in Internet marketing brought in 700 to 800 leads, yielding the lowest cost of $12 to $15 per lead.

Sam’s Facebook application has several advantages over traditional Internet marketing.  The use of Facebook applications is rare; and only in use by a very few very large business who have the resources and technical ability needed.  Also, Facebook applications are familiar and trusted.  Who doesn’t know someone who plays “Farmville,” and security concerns are minimal at this point.  In addition,  Facebook applications can be integrated with many other Internet functions, e.g. GoToWebinar, and have many viral aspects never before seen in the advertising world.

A simple Facebook, such as that developed by Sam Bakker can be a boon for many small businesses, giving them advantages over the competition unobtainable in any other way. The system can be previewed in great detail in Sam’s online workshops. His FBCash 2.0 marketing training system for Facebook is available as a ClickBank product, and as a feature of his Facebook application generator.

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List Building Fundamentals for Internet Marketing Campaigns

On June 28, 2011, in Attraction Marketing, by Jim
7
Graph of internet users per 100 inhabitants be...

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Of all the aspects involved with Internet marketing, the most important is building a list.  In general, the value of a list is about $1 per subscriber per month.  This could be much higher, if you develop a good relationship with your list and they are qualified buyers  These fundamentals are not just for those in the Internet marketing niche, but apply equally or even better to most any niche market where products are sold online.  As more and more people turn to the Internet for their primary source of information, the value of a good marketing list will continue to increase.

The basic list building needs are:

  • Domain and Hosting Account -  Most marketing experts highly recommend the services of Host Gator.  Eventually a dedicated server would be needed for the most serious marketers at $170 per month.
  • Squeeze Page or Sales Page – Effective copy is a necessity.
    Image representing AWeber Communications as de...

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  • Professional Autoresponder – Although CGI scripts are available, a professionally managed service is needed by any serious marketer.  Not only are services such as Aweber very affordable at under $20 per month, but they will ensure that your email and IP address doesn’t become black-listed.
  • Free Offer or Paid Offer – This doesn’t have to be something provided by the marketer, although the customer relationship will be much better than with PLR products.

Among the most often overlooked needs is a streaming sales funnel.  Anyone who has purchased products from leading Internet marketing trainer Mike Cowles knows that he immediately introduces his affiliate program to his subscribers via a video on his thank-you page.  The video begins the process of creating a relationship with subscribers on his list.

The larger your list, the more leverage you have.

There are many obvious advantages to having a quality, responsive list, but one of the biggest advantages of having a list in the first place is leverage.  The larger your list, the more leverage you have.  Let’s say you want to “team up” with another Internet marketer in a joint venture.  Don’t you know the first question they’ll ask you is how big is your list?

It is also important to consider quality of your list.  The quality of a list depends on the relationship you have with your list, which is greatly facilitated by treating your list like you’d like to be treated.  Follow-up promptly, over-deliver valuable content and your list members will like and trust you, eventually becoming raving fans, and most likely earning you well above the “standard” $1 per month.  If internet network marketing happens to be your interest, please check out our recommended turn-key mlm attraction marketing system.

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Facebook Marketing – The Revolution in Internet Marketing

On June 16, 2011, in Attraction Marketing, by Jim
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Nick Peall began marketing on FaceBook in 2005, at which time his first campaign failed, at a cost of $6 per click  and no conversions.  More recently he’s created lists of 60K and 100K in 48 and 24 hours respectively with a cost per click as low as .2 cent.

What he discovered “on his journey” was that there was no one who offered help in marketing on Facebook.  Thus he started his own R&D project in testing results.  Eventually things started to work.  What he learned was that Facebook marketing is often completely opposite what is familiar from the world of Google pay-per-click.  Why does Nick love Facebook now?

  1. You can create huge lists within days or even hours.
  2. Making pages takes minutes with no need for FTP or a domain.
  3. There is unlimited traffic for under a penny per click.
  4. You can reach millions of people in any niche or vertical market.
  5. There is little to no competition, since most marketers are doing a poor job.
  6. Communicating with your list just takes a photo or YouTube video.
  7. The delivery rate for Facebook updates is instant.
  8. Response times are measured in minutes or seconds.
  9. Your audience is spending hours per day waiting to hear from you
  10. Facebook is the new gold rush in Internet marketing.

Nick has had more than 3.5 million page impressions for free on one of his recent Facebook Fan Pages, with more than 100K “likes.”  Fan pages are the “new” opt-in list in the world of Internet marketing.  On Facebook, response times and reply rates are instantaneous as hundreds of people act within the first hour.  Instant traffic can be generated for affiliate offers.  Many “unknown” marketers have lists over 100K in Facebook.

When creating a Fan Page, always choose “Brand or product,” and select website. Nick states this as a warning from his own experience in having his pages recategorized as community page when they reached 10K members.  When this happens, all your work is lost, since you have no further control of the page.

Ad creation isn’t difficult, but following a few simple rules will greatly increase your results.  Use a question/call to action in your ad.  Also, since Facebook is a very visual environment, creating appealing graphics is essential.  Here are a few tips:An Effective Facebook Ad

  • Use warm colors edge to edge
  • Use interesting images
  • People’s faces are usually best

One of the key differences between Google marketing and Facebook is the fact that Facebook uses demographic targeting vs. a “product” approach that most Internet marketers are accustomed to.  There are major differences between social media and search traffic.  Those that miss this point will fail, e.g., burn their ads budget with NO conversions.  Nick’s membership coaching program, MrFBX, seems to be an excellent jump start for those wanting to hit the ground running with their Facebook marketing.

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