In network marketing the use of the Internet introduces several pitfalls.  Attraction marketing generally brings the Internet into play, but raises questions of strategy for many people wanting to generate leads online.  A crucial mistake made by many is totally abandoning traditional recruiting and lead generation methods when starting to use an attraction marketing system.  Since these systems can take several months to learn and to begin generating leads, the tendency by some is to abandon ship too soon, often reverting to their old methods.

Also, some mistakenly think that they will be able to build a networking marketing business in some kind of automated way, without the network marketer’s best friend: the telephone.  In reality, an attraction marketing system will result in more leads that you need to personally connect with, e.g., call them on the phone.

MJ Durkin, of Sales Judo Academy, on a recent webinar provided suggestions of several things that you’ll still need to do as a network marketer, even or especially when using attraction marketing systems.  He also provided some exact scripts and wording to use with your prospects:

• Make use of a list (handwritten) – You should carry your list with you at all times.  The reason for this is so that you’ll look at it continually during the day.  MJ’s suggested list contains 48 names.  “Where your focus goes, your power flows.”  Call a little bit all day long; anyone can make 10 calls by the end of each day.  If you get to the end of your day without booking any appointments, you haven’t used wise time management.  This could add up to 300 calls per month, and even if you’re not good at presentations, you’ll accidentally sign up someone.
• Develop a prospecting consciousness – Use the 3 ft rule to meet people (remember to smile).  Ask for referrals from customers as well as people who say “no.”  Use the following script: “Who besides yourself could I get a sample or some information to about these products or services, with your compliments?”  As an author, MJ often offers a free copy of his book to people he meets, and asks for referrals using the same script.  He recently received a lead that was a distributor with 500,000 members in his downline.  Join Chamber of Commerce, BNI and Meetups.  Give information sessions such as seminars, talks, lectures and presentations.
• Don’t waste leads generated online – All top affiliates and network marketers are heavy users of the telephone.  Get on the phone with your prospect as soon as you can.  The purpose of generating leads online is actually to get them on the phone as soon as possible early in the sales funnel process.  MJ recently contacted a network marketer who was prominent on LinkedIn, explained that he was an author with a list of 150,ooo, and asked him to call him back the next couple days.  He never heard back!  At least introduce yourself and make a connection no matter at what level of qualification they are at.  Here is a sample script MJ suggests: “  Hi John, this is __, and I noticed that you had give us your email and your phone number so that you could get the complimentary Facebook training that we offered.  That was a smart move because the training’s awesome.  But of course I’m prejudiced because I designed it. (Humor) I just wanted to touch base with you, introduce myself to you and see if you had any questions that I could answer.  I appreciate you checking us out.”
• Why, why, why – Find out why they put their information into the capture box, so you will be able to get them to the next step.  Most network marketers start pitching too soon.  Here is a sample script MJ suggests:  ” Thanks___ for checking out my blog and putting your phone number into the more information box.  When someone is interested enough to put their phone number in and they pick up the phone when I call I have to guess that there was something that caught your interest.  What did you see, hear or read on my blog (facebook, sales site, etc.) that made you want to put your number in and receive a call?”
• Get information, not give it -  In an introductory call, MJ tells very little about what he does, how he does it, etc.  Stop vomiting on your prospect about your opportunity.  Find out why they are checking you out and actually listen to them.  Start presenting to them based on their answers.  Don’t go into a presentation without knowing their particular interest.
• Closing – People want a leader; they want someone to recommend something to them.  Your prospects don’t know what they want. You need to help them go to the next step in your system.  MJ recommends  the following: “I would recommend that you do this…”  or “I recommend this next step highly.  Do this next step and then call me back and I’ll give you some coaching.”

Network marketing doesn’t change just because attraction marketing systems are making lead generation easier.  Many new to attraction marketing mistakenly think they can start some kind of impersonal business, e.g., like used by internet affiliate marketers.

In 2006 when the real estate market collapsed in Florida, Nicole lost everything.  She was in depression and couldn’t find any job thus was forced to apply for welfare.  All the time, she knew there was a way out and didn’t want to remain on government assistance.

She found a lot of lead capture pages about making money at home.  One person stood out in her quest, however, and she began following her.  It was Tracey Walker.  Nichole read an ebook that Tracey had written.

Nicole points out what is needed in order to get the attention of a mentor.  She joined everything that Tracey was in and consistently followed her blog and did everything that she was told her to do.  And one day Tracey called her at said she needed to follow her in Mlm Lead System Pro.  By the 4th or 5th month, staying up all night (she had a newborn), she began to implement everything she learned.  She started 5-figure checks at this point in the business she had chosen.

She then hired Cedrick Harris as her coach at which point she established her Internet brand as “Mailbox Money Queen,” under Cedrick’s guidance, and the rest is history (or coming attractions).  What are Nicole’s two favorite marketing techniques?:

• Videos – Everyone needs video in their arsenal.
• Facebook – The second most visited site in the world with over 500,000 users.

Nicole’s advice to those just getting started is first to figure out what your element of uniqueness that you can bring online.  What are your characteristics that are in your personal comfort zone?  Be ok with being yourself and don’t hesitate to experiment.  She encourages her followers to “sell” their services to others when first getting going.  Are you good at writing and copy, building websites, setting up blogs?  These are excellent ways to leverage your existing talents and skills for many individuals and businesses who don’t have even these basic skills.

In this article we discuss the top 10 benefits of online content marketing.  This includes both article marketing and video marketing.   Although these two methods are somewhat different, they both contribute to the advantages of publishing your own content online.

1. Positions you as the expert.  As an extension of blogging, your online content can be easily distributed to many directories and websites, creating your own niche of expertise and establishing you as a leader.
2. Develops your “brand.”  Creating your own articles can have not only the effect of establishing your online brand on your blog, but also promotes the organization of your thoughts.  This can eventually lead to life changing decisions about your own career and contributions to society.
3. Keeps you in research mode.  Publishing articles and videos consistently has the advantage of forcing you to keep current and always be on the lookout for industry trends, product announcements, and the latest company information in your area of expertise.
4. Attracts like-minded following.  Having current and cutting-edge content on your blog and in the article directories and video sites like YouTube will, over time, attract followers of your work and contributions.  The more useful the material, the more likely that your readers will subscribe to your content “feeds.”
5. Your content is available 24×7 worldwide.  A major advantage, although the distinctions within the publishing world have started to blur is that online content is widely available any time that it is needed or sought out.  In addition, your content, if well done can become timeless reference material, documentation of events, and important in instructional settings.
6. Develops a relationship with your following.  Especially with video content, your followers can become familiar with you quickly and with availability never before seen in human history.  Many video marketing practitioners report when meeting people for the first time they often are greeted by people who feel like a relationship already exists via the videos they have watched.
7. Great for SEO.  Many article directories and video sites carry high page rank.  You content on these sites will produce search engine optimization (SEO) “points,” especially for articles/videos that generate a significant interest.
8. Possibility of viral content.  The most popular articles and especially videos can begin to spread virally on the Internet, greatly boosting your own celebrity status as well as SEO ranking.
9. Promotes syndication.  Especially article directories are often open to syndication of your content, further spreading your name recognition and back-links to your main site and/or blog.
10. Automates your recruiting process.  If using attraction marketing, articles strategically written, usually will lead to a capture page to begin the relationship process with like-minded individuals who are already “on the hunt” for what you are offering.

Online content marketing is one of the most powerful and long-lasting activities and strategies available in internet/attraction marketing.  Producing online content is not difficult, although some practice is usually involved.  The rewards can be great in furthering your brand and as a way of generating leads for your business.

Everyone has the same amount of allocated time each day. This is a limited resource that requires diligent management.   Since so many diversions and interesting things exist online, a higher focus and attention to detail may be needed when involved with online attraction marketing systems and processes.  Here are some specific suggestions for getting a handle on this critical resource wisely.

It isn’t about all work and no play; however one key to success is separating the two clearly.  If you’re an entrepreneur and working from home, you must have a private space that is off-limits during your business workday.  This is a critical consideration for those who want to work from home effectively.

What are the basics that you must master in order to have the best utilization of your limited time resources?  We offer the following six concepts as a starting point:

• Focus – A focus on one task at a time is crucial.  This one task should, of course, be the highest priority at the current time.  Multi-tasking is not an option and will cause you to spiral into disorganization.
• Clear Goals – You should always have the big picture in front of you as well as a daily to do list.  Author Brian Tracy suggests spending some time each evening or morning creating your top 10 goals from scratch as well as a list of 20 things that need to be accomplished to move you toward the most important of your 10 goals.
• Daily Planner – Use a daily planner or electronic calendar.  This may work best in conjunction with an electronic personal digital assistant (PDA).  Schedule time blocks including personal development, spiritual development, and exercise.  We find Google Calendar to be an excellent tool, which integrates with many smart phones.
• Minimize Procrastination – Use whatever psychological tricks and/or rewards you need in order to tackle the hard jobs.  Don’t use the  excuse that you must first  clean the basement or garage before starting the really big projects.  Get started even if you don’t think you’re organized enough or lacking in some way.
• Minimize Paperwork and Interruptions – Don’t check email every 5 minutes and if you must answer email, keep it short and to the point.  Keep your office and paperwork well organized and use the one touch rule with all paperwork (file immediately, discard, or respond if absolutely critical).

Time is your most precious resource, but can be the biggest challenge for the entrepreneur who wants to work from home.  Don’t join the largest nation on earth, procrastination.  An organized office also contributes to your overall time management strategy.

Today, we review what is one of our favorite tools for making videos and automating much of the tedious process of converting formats, logging into multiple websites, and keeping a schedule.  Traffic Geyser is an incredible tool that simplifies all this and literally shortens what would be a process involving hours of effort to just a few minutes to accomplish all your video marketing tasks.

Traffic Geyser includes video sites, blogging sites, social bookmarking sites, and article directories.  A one time setup process is involved to sign-up for all of the supported sites, or to enter existing login and password information.  In addition, the system allows profiles to be established for certain types of submissions that may be frequently made.

In the submission process, a five page form is filled out with specific submission information for your video and any associated blog or article directory text, the specific sites to submit to, and additional information needed for each of the chosen sites.  Submissions can be repeated up to four times at weekly intervals, as a “refresh” feature, and in order to submit different formats needed by specific directories.

All of the conversion and submission is taken care of by Traffic Geyser from this point on.  You can monitor submission results after the fact and correct any errors as needed.  Additional features include some royalty free music for use with your videos, and the ability to create squeeze/landing pages for your business and/or clients.

Extensive training is provided for those new to the world of video submissions in the form of videos in the back office.  In addition, each Wednesday evening, a webinar is held to cover “frequently asked” questions.  These sessions can be excellent and often provide excellent insights into such advanced topics as search engine optimization and how to evaluate/correct seo mistakes on websites.  Several training videos are also available on how to start your own consulting business based on offering video submissions for local and/or international businesses.

Does Traffic Geyser do it all?  Probably not, but it has everything needed especially in the world of video submissions across a wide cross-section of video sites online.  It’s weakest area would be in article marketing, but if you only need to submit to a few sites, it does an adequate job.  We recommend supplementing with other submission tools such as Automatic Article Submitter for the more serious article marketer’s needs.

An effective attraction marketing system and campaign can quickly be used to pick up the pace in prospecting and generating cheap MLM leads, or for any business model.  The Internet can be harnessed and directed in support of your MLM prospecting activities and goals.  Of course, this applies equally to any business model including affiliate marketing and is leveraged by political campaigns and the Fortune 500.

Although technology has been misused over the years, it can still be leveraged if done appropriately.  Who hasn’t bought something under pressure or “slick” sales tactics that isn’t right for them? We don’t really see this much in attraction marketing, because attraction markets don’t push, but merely attract their following and willing buyers.

Also, let’s face it; network marketers are mostly geeks who couldn’t pull off a con in a million years.  In fact, most deliver so much value free in the process of getting you into their training systems that many people feel they should be paying for what they’ve learned already and join in willingly because of what they’re already received.

How can an attraction marketing system be used to leverage the internet in generating  leads for your business?  Here are the main ways:

• Trusting in your own marktability – In your attraction marketing system, you provide the value and are its content.  Your “brand” as it is exposed to the online multitudes will attract the prospects who are looking for you, but don’t know it.  Many people don’t trust in or believe in their own value, but if you can “see” it then the old adage applies:  “Believe and you will receive.”
• Believing in your systems and mentors – There are many “stories” of success in the business world.  Overcoming big challenges is usually a big part of success, whether that is multiple bankruptcies or personal life tragedies.  The systems and mentoring that carried these people through and eventually to success are now available to you if you dare to participate in them.  Obviously the risks are higher than the “comfortable” path of the 9 to 5 workday.  Putting adequate effort on the task is crucial and dependent on your own belief.
• Providing a system for others – A new realm is entered when starting a business.  New skills must be learned, most notably the discipline of marketing.  An attraction marketing system can be learned and then shared with others wanting to follow your successful path.  A customizable system is crucial so that individuality can be maintained and the cost needs to be affordable, or even better to provide an ongoing revenue source.  This is the funded proposal concept.

The reader is invited to “see” our attraction marketing system in operation at our My Lead System Pro capture pages.  This system is customizable and affordable and includes training needed in using many of the Internet’s capabilities to market any business.

This article provides a strategy of getting ranked on the first page of the search engines.  Our strategy is based on using the capabilities inherent in a WordPress.org hosted blog. We reveal here the detailed setup needed in order to get your site ranked at or near the top.

Many good short videos are available on YouTube that describe setting up a basic WordPress Blog.  Once you have finished this basic setup and selected a theme that you like and fits your main purpose, the following plugins should be added for best results, often getting you quickly on page one of Google.

• Permalinks – Install Redirection plugin by John Godley and set your permalinks to: /%category%/%postname%/.  This change will optimize the titles of each blog post for better results.
• Category URLs – Install Top Level Categories by Filipe Fortes.  This plugin shortens the “wordiness” of your blog post titles.
• Define Canonical URL in Tools>Redirection>Modules (e.g., strip www).  This setting will prevent search engine penalty from having duplicate paths to your blog, e.g., http://www.jimgreen.us and http://jimgreen.us.
• Optimize meta tags & other html code using Headspace2 plugin by John Godley.  See detailed training session for detailed instructions on these settings, although for example each of your categories should have a description.
• Optimize blog structure using Yoast Breadcrumbs plugin, Dagon Design sitemap generator, and Karailiev’s XML sitemap generator.  These settings make it easier for search engine spiders to index your site.
• Optimize blog speed with W3 Total Cache plugin by Frederick Townes.
• Create backlinks using RSS submission feeds, article marketing tools such as Automatic Article Submitter,  video marketing tools such as Traffic Geyser, and social bookmarking sites using OnlyWire or SocialMarker.com

These are just a few suggestions to optimizing your blog.  Further details are available in detailed training calls available to members of My Lead System Pro attraction marketing system, or if registering for weekly training updates on our blog.   Having reasonably used the above plugins and settings, you’ll find your blog steadily, if not immediately moving up in the rankings, especially if you add material on a regular basis.

In this article, we discuss the most critical element in an attraction marketing campaign. Personal branding, which many would “naturally” avoid is essential. This is, in fact where most people in network marketing, agent programs, and even employees make a crucial mistake.  It’s not about your ego, but you must become the leader that others will want to follow.  The key element in this strategy is creating and promoting the most important brand on the planet, which is absolutely critical to your success:  “You, Inc.”

There are quite a endless options to consider in personal branding.  You can start small and build from there.  Although this may seem to be, and is, about self promotion, there is nothing immoral, illegal, or fattening about personal branding.  Ask yourself the question “If I don’t do something to promote my own brand, who will?”  Does that make sense?  It is up to you and solely your responsibility.  And not only that, but realize that limiting your own achievement is detrimental not only to you, but to everyone who you could have helped if you had taken on this important task.  So while personal branding may seem self-centered on the surface, in reality it is about operating on a higher plane and enabling you to serve others at a higher level.

Maybe this strategy isn’t for everyone, but for those that want to engage fully in life and establish their brand, what are the essentials?  One obvious key is a fundamental belief in your own abilities and individual “worth.”  For most, this may seem strange to consider, but it is the key to branding.  Here are some ideas and tasks to take on as part of your own personal branding strategy:

• Create your own blog.  My personal blog is branded with my own name, JimGreen.us.  For most entrepreneurs, consultants, and even employees, this is the favored approach.  You should try to own your own domain name, preferably “dot” com.
• Facebook strategy.  Everyone should have their own personal Facebook page, although the personal page is more about relationships than “branding.”  In addition to personal pages, a “fan page” can be created to enhance your personal brand.
• Become an author.  You should seek out opportunities to contribute articles to local and even national publications and news outlets.  The only difference between you and someone in your profession who appears in the media is that they engaged and took action.  They don’t know any more than you do.  Become a celebrity, because you “choose” to take the high road and not for personal “glory.”
• Become active in your community and volunteer to speak to local groups in your area(s) of expertise.  Local Rotary, Kiwanis, and Lions, etc. are continually in need of speakers for their weekly meetings and agendas.  Join groups with which you have an affinity and volunteer to take on leadership.

Establishing a personal brand just involves a little desire and the will to follow through.  If you choose to move in this direction, you will receive back more than you give.  As one of my mentors, Dr. Ivan Misner, teaches:  “Givers gain.”  Step up to this challenge, establish your own “brand” and begin contributing at a higher level, while simultaneously .

This article discusses how to select the best and most effective attraction marketing system.  We won’t discuss any specific system that is available, rather, our aim is just to provide criteria for choosing among those on the market or building your own.

If you have not answered the question in your mind whether or not you need an attraction marketing system, then consider the following.   How would you like to connect with people who are already interested in what you’re doing vs. wandering around in shopping malls or calling all your friends and family about your latest “slam-dunk” business opportunity.  Regardless of your technical skills, we think every network marketer needs to engage in branding of the most important part of their business, “You, Inc.”  This is is the core principle of attraction marketing.

So what are the criteria used to select an attraction marketing system?  In fact this will depend on the particular marketing needs of each individual.  For instance, some may not be interested in an internet marketing approach, but still see the value of personal branding.  Most will recognize the value of the Internet in branding “You, Inc.,” however.

The components of a complete attraction marketing system include personal branding, landing/capture pages with a valuable offer, sales page, and autoresponder for email follow-up.  Of these components, we recommend using all elements, but only personal branding is absolutely necessary.

• Personal Branding – The most effective mechanism for personal branding is a WordPress blog.  If not engaged in internet marketing, then alternate blog sites are acceptable  but still not recommended.  Rather than branding your parent company and continuing to “donate” prospects to the leaders in their company who have established their “brand.”
• Landing/Capture Page – In simplest form, a blog itself can operate as a capture page. e.g., offering free training or an ebook in exchange for your prospect’s email address.  Separate, single page capture pages function more efficiently, since they can be completely focused on capturing the email of your prospect vs. a blog which has many more links and other interesting content.
• Sales Page – Once the prospect has opted-in to get your offer, a first closing attempt can be made on a detailed sales page.  The sales page should make a compelling offer at a low price point; usually under $40.  In contrast to the landing page, the sales page should be extremely detailed and lengthy, containing extensive testimonials about the value of what is offered.
• Autoresponder/email system – An autoresponder is efficient for following up, delivering content, and establishing a relationship with your prospects.  Although there is no substitute for true relationship building, an autoresponder is the best use of technology to leverage your follow-up and continued contact with your prospects.

Attraction marketing systems are very popular and on the road to becoming essential tools for any business. We invite the reader to “experience” a live example at out My Lead System Pro landing page.

In this article we discuss the learning curve for using an attraction marketing strategy for your business.  Although the process seems simple enough, is it something anyone can do?  Or should you advise some team members to steer clear?  In our 90 Day Attraction Marketing Challenge, we’ve noticed that it is difficult to first create, and later maintain momentum in all areas.

For instance, of the original daily task goals we’ve been able to maintain a basic level, yet not to maintain a stretch level of goal attainment.  For instance we’d like to be able to do the following (on a part time basis):

• Create new video content each day
• Create new content related to daily video on this blog
• Tweet the content and post to bookmark sites using OnlyWire
• Using video marketing tool such as Traffic Geyser, “publish” the daily video to multiple video directories
• Using article marketing tool, such as Automatic Article Submitter, “publish” the daily blog entry to multiple article directories

In case you didn’t recognize it, this is the basic success formula used by Internet Marketer, David Wood in his rise to Internet “fame.”  He has also stated on previous occasion that the level of effort is often underestimated.  At this point in our “challenge” we have not achieved all of the items above, but will make every attempt to step up a notch and maximize use available hours over the next 30 days.  At this point we have generally, but not consistently achieved each of the top three tasks and one or the other of the remaining two.  Next step in the challenge is to make every attempt to do all 5 steps on the second 30 day leg of this challenge.

This should be interesting.  But given David Wood’s level of effort, our thesis is that anyone can be successful in attraction marketing following his success formula.  A target of 40 leads per day at the end, using attraction marketing on a part time basis is, we believe, realistic and achievable in 90 days.  Check out the excellent training by David Wood, which underlies this overall challenge