List Building Fundamentals for Internet Marketing Campaigns

On June 28, 2011, in Attraction Marketing, by Jim
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Of all the aspects involved with Internet marketing, the most important is building a list.  In general, the value of a list is about $1 per subscriber per month.  This could be much higher, if you develop a good relationship with your list and they are qualified buyers  These fundamentals are not just for those in the Internet marketing niche, but apply equally or even better to most any niche market where products are sold online.  As more and more people turn to the Internet for their primary source of information, the value of a good marketing list will continue to increase.

The basic list building needs are:

  • Domain and Hosting Account -  Most marketing experts highly recommend the services of Host Gator.  Eventually a dedicated server would be needed for the most serious marketers at $170 per month.
  • Squeeze Page or Sales Page – Effective copy is a necessity.
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  • Professional Autoresponder – Although CGI scripts are available, a professionally managed service is needed by any serious marketer.  Not only are services such as Aweber very affordable at under $20 per month, but they will ensure that your email and IP address doesn’t become black-listed.
  • Free Offer or Paid Offer – This doesn’t have to be something provided by the marketer, although the customer relationship will be much better than with PLR products.

Among the most often overlooked needs is a streaming sales funnel.  Anyone who has purchased products from leading Internet marketing trainer Mike Cowles knows that he immediately introduces his affiliate program to his subscribers via a video on his thank-you page.  The video begins the process of creating a relationship with subscribers on his list.

The larger your list, the more leverage you have.

There are many obvious advantages to having a quality, responsive list, but one of the biggest advantages of having a list in the first place is leverage.  The larger your list, the more leverage you have.  Let’s say you want to “team up” with another Internet marketer in a joint venture.  Don’t you know the first question they’ll ask you is how big is your list?

It is also important to consider quality of your list.  The quality of a list depends on the relationship you have with your list, which is greatly facilitated by treating your list like you’d like to be treated.  Follow-up promptly, over-deliver valuable content and your list members will like and trust you, eventually becoming raving fans, and most likely earning you well above the “standard” $1 per month.  If internet network marketing happens to be your interest, please check out our recommended turn-key mlm attraction marketing system.

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Three Pillars for A Successful Online Business – Crunching the Numbers to Determine ROI

On May 31, 2011, in Attraction Marketing, Wealth Strategies, by Jim
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Brittany Lynch is an accomplished online marketer, who was formerly part of Google’s AdWords team.  She recently shared her unique methodology that has allowed her to make over $40K per month online, as well as some of the reasons she believes others haven’t reached this level of success.  Her three pillars of success are knowing your goals, creating systems, and knowing your numbers.

On the webinar, she showed her systems and formulas that she personally uses to double, triple, or quadruple the her monthly income.  These strategies will work for business owners, affiliates, and even newcomers to the Internet marketing world in gaining more time and money.  Here are the three pillars in more detail:Brittany Lynch Internet Marketer

  1. Know Your Goals – Increase the number of customers, persuade them to spend more after the initial order, and encourage more frequent buying.
  2. Create Systems - This step, which is the core of Brittany’s process, is described in the following paragraphs, involes choosing a profitable niche, creating a squeeze page that converts visitors into subscribers, having a product to give away, setting a sequence of follow up emails, and having a back-end product to sell.
  3. Know Your Numbers - You may have multiple niche products and services and need to know the cost of customer acquisition, the product price, and profits of each niche.  In addition, knowing the conversion rates for squeeze pages, webinars, sales pages, email opening, email click-through rates will enable you to understand how much can be spent in a given campaign.  Few marketers actually do the analysis needed to determine their return on investment.  Brittany believes a successful business is simply a numbers game of buying low and selling high, which removes the risk in starting your business.

Choosing a profitable niche requires that you find an audience that wants what you offer.  Then you must motivate this target audience to take action.  As an example, one of Brittany’s niche markets is “How to Start a Soap Making Business.”    Selecting a niche involves market research, in order to determine exactly what people are looking for.  Brittany suggests visiting online forums in order to make sure you’ve selecting an appropriate niche.

Creating follow up emails involves a change of thinking in Brittany’s opinion.  Specifically, you need to build trust with your list members by introducing yourself upfront, sharing personal information, sharing stories, providing valuable information and products you’d use yourself, and asking for feedback. 

 

Examples of products you can create include audio interviews, video training, PDF reports, spreadsheets, and web templates.  Venues include sales pages, webinars, forums, and affiliates (joint ventures).  Brittany, who isn’t technically-oriented, dispells the myth that you need to be a web designer to succeed online.  Determine your strengths, and hire/leverage the specific skills needed for your business.

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How has Attraction Marketing Changed the Game? – A New Approach to List Building

On June 10, 2010, in Network Marketing, by Jim
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All Marketers Are Liars

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On a recent conference call, some of the newest crop of Internet-based network marketers shared their individual breakthrough secrets, as well as a way to capitalize on and follow in their successful methods and strategies.

Today, 4.5 million people per day are looking for a way to make money online.  87% of the population hate their current situation.  People are burned out on the traditional business model, including traditional network marketing.  This is known as the “over-priced ‘crap’ get rich formula, if you just buy my over priced snake oil and get 5 people to get 5 people, you’re going to be rich, formula.”  It shouldn’t surprise anyone that this is no longer working in the industry.

David Wood, in particular, shared his own earnings of $500,000 over the last 8 months with a list size of only 10,000.  Internet marketers, generally experience $1/or less per month per list member.  What is different in the latest results coming from marketers like David Wood and others?

David Wood shared his secret of “the Power Triangle.”  Step 1 is to join a greater team and get noticed enough that the leadership WANTS to promote you.  Step 2 is to create an initial story of profit and success.  Step 3 is to mastermind with other leaders and capitalize on their larger audience.  Step 4 is to turn over the profits to fund the growth of a MUCH bigger, more profitable list.

Brian Edmondson, a leading marketer,  shared an Internet approach, called the Agora Model, used by one of his large clients, a $300 million business.  He shared that the main objective should be building a list first and then later capitalizing on sales to the list members.  Here’s why should you focus on list building:

  • Most people will never find your site
  • If they do, they’ll leave within seconds
  • If they don’t leave within seconds, they won’t buy
  • Once they leave, they’ll never come back

Finally, one of the latest Internet secrets as briefly exposed.  How can Facebook be leveraged in the process?  John Womack, who briefly passed David Wood in marketing prowess shared some of his secrets:

  • Google has now stated that Facebook is the one company that they are nervous about.  The average person spends 19 minutes per day on Facebook.
  • One problem for most marketers is that you cannot market or promote any home business opportunity, but there are easy ways around this problem.

This group of superstars, then provided a way for the average person to take the next step.  In other words, how can the latest and most profitable secrets be leveraged in order for the average person to:

  • create a massive, viral list
  • become part of an elite marketing group
  • join a company with the most powerful sponsors in the industry

Although those that missed the opportunity may feel slightly left behind, what these leaders did accomplish was to raise the bar in the industry.  In network marketing, the best sponsor will only be successful when he has successfully trained those on his team that are “trainable” to achieve their potential.  This group has taken it to a new level by offering an “open kimono” strategy, facing the very real possibility that they will be surpassed by divulging their own secrets of success.

Additional information on attraction marketing, the latest Internet marketing advances, and training from some of the most remarkable Internet and offline marketers is available for the taking in the MyLeadSystemPro attraction marketing system.

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