In this article, we examine the best ways to apply attraction marketing to a network marketing business, from the perspective of having a team of tens or hundreds of thousands of people on your team.  Should you incorporate traditional MLM prospecting techniques?  What methods of marketing work best on the Internet?

An average person needs to have things in place in order to succeed quickly.  The tendency for many people, however, is to spend months setting up systems before even recruiting one person.  Therefore, it is important to use traditional methods up front while setting up the more complex internet marketing systems.

Within internet/attraction marketing, which lead generation methods are available and best for specific time frames and circumstances?

  • Pay Per Click – Paid ads work the most quickly of any method, producing almost guaranteed results, as long as using well thought out and designed sales copy and you have a good offer on your squeeze pages.  Depending on your budget, this strategy should be used early on in your plan.
  • Social Media – Facebook, MySpace, and others can be used both to connect with your current warm market and to make new friends.  Social media expert Max Steingart teaches that the new 3 foot rule is that the entire world is within 3 feet of you when you are on social media.  This is a free strategy, although most people will need some training in the best social media recruiting methods from experts such as Max Steingart.  His Endless Free Leads Curriculum is an excellent way to get started.
  • Article Marketing and Blogging – For those who like to write, article marketing is another free strategy that can both create your on brand, You, Inc. and generate organic search engine results for your business.  Results can be seen in as little as 3 months up to a year or longer, depending on the level of effort that you can afford.  David Wood’s free training webinar is a great starting point and an example of generating significant earnings within a short time.
  • Video Marketing – Another strategy which is essentially free is video marketing, although, again some skills and possible submission tools may be needed.  Videos are great for branding and establishing relationships with your prospects before you even meet in person.

There are many additional marketing strategies, such as ezine solo ads, online classified ads, marketing forums, and more.  Just remember to keep the basics in mind that have been learned and proven successful over the last 70 years in the network marketing industry.  Further information on setting up and attraction marketing system is available as well as complete turn key marketing systems, such as My Lead System Pro.

We were recently introduced to Max Steingart’s Endless Leads 4.0 Training Course by a leading internet and network marketing expert.  The training provides guidance and instructions for using social media to generate cheap mlm leads for any network marketing business online.   His material is very simplistic, yet revolutionary, in that very few internet and network marketing mentors have the slightest clue about building relationships. This article provides a review of what Max has to offer and its effectiveness vs. Tim Sales’ popular “Professional Inviter” training.

Max, as many know bills himself as the “Father of Social Media,” due to the fact that he began using his current technique in the days of America Online. Facebook and My Space didn’t even exist, yet, but Max began to explode his downline while simply “making friends” within the AOL system. In a sense, Max’s course is a throw-back to basic relationship skills taught by authors such as Dale Carnegie.  Simply put, Max’s advice is to never expose or offer your business  opportunity unless your “friend” has been qualified ahead of time, meaning they have already expressed a need or interest in what you have to offer.

So what about Max’s content?  As a big fan of leading network marketing sales trainer Tim Sales, the comparison is an obvious one to us.  Although both operate in a fairly narrow niche, it seems to us that Tim has a larger following.  After all, he’s the author of the very popular Brilliant Compensation video which makes the case for the viability of the network marketing industry.  It wasn’t until Robert Kiyosaki recently jumped on board with his own endorsement that a stronger testimonial and “apology” for what many call a “pyramid” was available.

What is special about Max?  Although his training seems on the surface much more simplistic than the more “academic” approach used by Tim Sales, in a sense it is more complete, since Max provides exact questions to use in the “relationship building” process.  Of course, flexibility and tailoring of approaches on a case by case basis are important in either system.  A big difference is that Max’s method truly seems much more rejection free.  In Tim’s approach, the network marketing, or pyramid “objection” is addressed up front, which may actually raise it in cases where in may not have been present.

Another difference is that Max’s course is online vs. a CD set and has more extensive videos, which seem almost to be almost limitless.  This has its advantages, although it’s easy to get bogged down, too!

Finally, Max offers daily “Ask Max” sessions to his students, which are invaluable repetition as well as a direct means of access to a trainer that is very unusual in the training industry.  We don’t know how long Max will be able to keep up this incredible pace, but highly recommend his training for anyone that wants to learn directly from the “Father of Social Media” today’s best strategies for developing cheap mlm leads We also recommend Tim Sales’ training, but short of moving to Tampa and joining his team, he is much less accessible as a mentor, at least for now!

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