As most people are aware in 2011, the promise of the network marketing industry is financial freedom.  This is something that everyone is looking for in one way or another.  Today 64 million people in 120 countries are involved, believing that network marketing will deliver on this promise.  Leading industry expert and “Who Stole the American Dream” author Burke Hedges, shares that there are two parts to the basic question if network marketing works:

  1. Does the network marketing industry work?  Since the network marketing industry has created more millionaires than any other industry, this probably isn’t the real issue, although it (on the surface) seems to stop many from engaging at all.
  2. Will it work for me?  This is the real question.  Why wouldn’t it?  What barriers could prevent it for you?  The only two possible reasons could be either fear of failure or fear of success.

So the question comes down to individual choices.  Those that choose to work a network marketing business and have an adequate leadership and training base  will undoubtedly succeed.  Yes, you must choose an adequate vehicle.  Yes, the training that is available to you is important.

Given the above is all true and a good vehicle is available, what do you need to do to make it work for you.  Numis Network top leader Ray Higdon shared what he actually did in his recent 6-star success story.

  • Ray made contacts with everyone he knew and invited them to a presentation.  This, despite the fact that most had been already “pitched” in his previous network marketing endeavors.
  • Ray has found a higher “acceptance” from people with the Numis Network product, which is gold and silver.  We have seen many similar examples in other companies with other products and are confident that this approach will work with any good company and product.

What Ray Higdon did, and thousands of others as well can be duplicated by literally anyone.  The only question is will any individual take action.  This is usually controlled by their underlying beliefs and fears.  Jake Kervorkian, the Numis Network cofounder, believes that 2011 will be a stellar year for his company, yet despite this, an individual’s beliefs will determine their own success.  An individual must be totally “sold-out” on what they’re doing as well as the fact that they can do it in order to reach their true potential.

As 2011 approaches, it is crucial for each individual in or considering network marketing as an option to take inventory of their business/plans.  What will/are you doing on a daily basis?  How many people will/are you talking to about your business?  Where is your belief about your company and yourself?  This is the formula for success and the only determining factors in whether or not network marketing will work for you in 2011.

David Wood, Numis Network’s newest Five Star, shared recently his perspective of what is needed to create wealth in mlm/network marketing. He explained that the nature of network marketing is exponential growth, although it doesn’t happen to everyone. It only happens to those who do the right things. He has passionate belief that the network marketing industry is the most awesome business model in existence. His belief is based on “fact” of the people he has personally known.

What things need to be in place in order to truly make it happen, e.g., earning in excess of $1 million annually.  Network marketing is currently a $114 billion industry.  There are basically four types of companies in existence today:

  1. The first type is scams.  You don’t have to sell, or do anything.  Just send in $3,000 and it will take care of everything.
  2. The second is party plans.  Examples are skin care, make-up, knives, cookware, and candles.  Where you invite everyone over for a party.  These will not produce leveraged, residual income, because professional business builders will not get involved with these companies.
  3. The third type is the very large companies, such as Amway, Nuskin and others doing $100 millions in sales.  The difficulty with these companies is that they are beyond the rapid growth stage, e.g., Amway has been doing $9 billion in sales for over 10 years.
  4. The fourth type of company is the “holy grail.”  This is a company in the right place at the right time, and provides the possibility of a life-changing breakthrough where time and money are no longer an issue.  An example is one of David’s friends who started in Amway in 1981, when they had reached $1 billion in sales.  At the time, no one thought that there was much growth left; however within 10 years Amway grew to $9 billion.

What are the options for finding the right company?

  • Nutritional companies, although proven to create residual income, make up 4800 out of 5000 currently in network marketing, which makes this an extremely competitive field and difficult to create wealth.  Many leading nutritional companies have flat-lined in the last couple years due to the current recession.
  • Technology companies are also proven to create great wealth, although pricing pressure has made it difficult to duplicate the success of such notables as Paul Orbison.  He was earning almost $2 million monthly in Excel in the 1990′s, until competitive factors forced Excel out of business.  Current technology companies face the same issue.

What are the key elements needed in a “holy grail” company?  The most important facet is rock-solid leadership.  Secondly, financial backing is crucial to new companies because of regulations and operating costs.  The third thing that is required is a product line without competition in it’s market niche.  Finally, a break-through company will have a compensation plan that innovates new ways of paying distributors.  For further information, check out David Wood’s blog.