The Kindle Celebrity Book Publishing Method

On March 20, 2012, in Online Content Marketing, by Jim
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Anthony Robbins

Anthony Robbins

Tim Castleman has been in Internet marketing for only three years, and already has a huge online following as a trainer. When Tim recently saw a dramatic change in a friend from reading “Awaken the Giant Within,” by Anthony Robbins he made a trip to Barnes and Noble to get a copy only to find the price to be $25.  So he began looking at options, e.g., the Kindle price was $13.99, yet he could buy an actual copy of the book from Amazon for about $8.

The reason for this that Amazon has been taken hostage by the Kindle publishing community.  In a countermove by Amazon, Hagens Berman, a Seattle-based law firm, recently brought suit against Apple and publishers Hachette, Simon & Schuster, Macmillan, HarperCollins and Penguin for allegedly conspiring to adopt the “agency model” for Kindle book pricing.  Hagens Berman claims this keeps online prices high, and has forced Amazon to raise it’s online prices.

Another problem that Tim had was that Awaken the Giant “weighs in” at almost 600 pages.  This is longer than he really feels he has time to read.  So his search became more complex.  What he wanted was an electronic copy of the book that was actually shorter than the original.  What he found was Summary: Awaken the Giant Within – Anthony Robbins, by Must Read Summaries for $6.39.  A lightbulb not only went off, but “exploded” for him.

What if he could use Amazon’s misfortune to make a fortune?  What if you could find a popular, best selling book in the Kindle marketplace and create or outsource book summaries for profit?  Tim disclaims any knowledge of the legal ramifications (and didn’t sleep in a Holiday Inn recently), but he did hire an intellectual property expert who stated:  “The most important factor in determining whether or not a book summary is a copyright violation is the amount of actual material you take from the original book.  ‘Material,’ though is NOT ideas, concepts, or even events.”  Apple Logo

It is interesting that the iBook marketplace on iTunes currently has many summaries of popular books available today, with seeminly no issue.  Wouldn’t Apple be the first to object, if this practice was somehow illegal?  On the other hand, if it is legal, what is Tim’s suggested process to leverage this from a business perspective?

  • Step 1 – Find popular titles in the kindle marketplace.  Under Kindle Books, choose best sellers and non-fiction/advice or how-to books that are at least 300 pages and price-fixed (price was set by the publisher).  There are several billion dollar industries within these categories.
  • Step 2 – Find summary book authors and stalk them, in order to find out the company’s methods and possible talent to leverage.  Tim has already completed much of the necessary research.
  • Step 3 – Create book summaries and publish.  Tim suggests pricing at least half off the original book.

Of course, Tim offers a live training course to fill in the details, taking anyone from ground zero to published author in no more than 30 minutes per day.  His step-by-step Kindle Celebrity Training not only teaches how to produce content on your own, but how to outsource efficiently and effectively.

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Have All the Best Product Creation Ideas Been Taken Already?

On January 20, 2012, in Online Content Marketing, by Jim
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Ideas are the Basis of Progress. Every Improve...

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Is the “heyday” of Internet information products now over?  Although it may be currently more difficult to market online information products, this is far from true.  New products are being created on a daily basis.  In many ways, Internet information products are similar to books in the more traditional publishing industry. After all, aren’t online products usually just e-books?

First of all, just because an idea has been taken, doesn’t mean you can’t create your own improved or targeted version.  As in any industry there are usually several major competitors present in order to give consumers a choice and the lowest possible prices through competition.  In addition, consider just how many ideas that exist as products today didn’t even exist 6 months ago.

Why then is it considered difficult to create new products by many Internet marketers?  Or, why do many get stuck?

Jason Fladlien of Rapid Crush Consulting believes in cutting the fluff from products.  In other words, “one product, one solution.”  What is just one way to run a Facebook ads campaign, for example?  Jason’s first product was called “How to write an article in 7 minutes or less.”  His product, published Nov 12th, 2007 sold initially for $4.  At the time, Paypal took over 10%, and he had 268 sales in less than 24 hours.  He increased the price to $7 and later to $17 and continued to make more sales.  Even today, selling for $47, the same product earned him $188 in 10 days this month.

But isn’t Jason an accomplished copywriter, and don’t  you need to be Superman to do this?  Not according to Jason, because in his experience, speed is the most important factor holding most back from their own breakthrough.  Profits from low cost, simple products can be used to invest in future products.  And success is inevitable, because every completed product adds an asset to your business regardless of whether or not it produces immediate financial return.

Can anyone do this, really?  Most people are held back by their own belief systems, which must usually be destroyed first.  Jason’s own success came through a simple principle of first creating a product in one sitting of two hours or less.  After this, he was he able to move on to creation of more in depth, complex products.  Jason’s Rapid Crush software products are also often the result of leveraging existing works that haven’t been properly marketed, further keeping the process as simple as possible.  Concentrating on bite-sized chunks can increase your own belief system through your own initial results.

Jason is now offering a repeat of his very successful product creation eclass including these and additional concepts from his own success.  So, as an entrepreneur, whether you’re looking to become an author or the next Internet marketing sensation, this may be the place to be.  It is certainly worth a look if you believe you just might have that spark within that needs to be released.  Jason will introduce his class in a webinar on Saturday, January 21 2012.

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3 Steps to Creating Your Own Inbox Magazine

On April 21, 2011, in Wealth Strategies, by Jim
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Mary Ellen Tribby,  author of Changing the Channel: 12 Easy Ways to Make Millions for Your Business, is a sought after business consultant.  She got her start in Forbes’ publishing business.  Later, as President of Weiss Research, the company grew from $11M to $67M in 12 months and also took Early to Rise, a division of Agora, from negative to $26M, with 30% profit margins using a digital publishing concept based on traditional magazine publishing.

Her “inbox magazine” concept  is based on making money though other people’s work (OPW).  Magazine publishers operate according the the following “rules:”

  • They don’t create content.  They find smart people who love to write.
  • They don’t get readers.  They get new readers for little or nothing.
  • They don’t create offers.  They send rich content to their readers, including affiliate offers, license deals, etc.
  • They just make money (and lots of it).

Times have changed since the days of needing a printing plant and large staffs.  Now in about 2-4 hours of effort, a sole entrepreneur can publish content on a weekly basis.   Mary Ellen initially discovered this model to create WorkingMomsOnly.com, an “inbox magazine” with a larger subscriber base after 6 months than Working Mother Magazine, which had been in existence 30 years.

Trust is a Must

How does it work?  The following steps can be used:

  1. Create content using a panel of experts, who give you free content.  You can “ride” their brand since you are maintaining top billing for yourself in the magazine.  WorkingMomsOnly.com
  2. Get subscribers using a website (WordPress is highly recommended).  According to usability studies, your sign-up capture box, should be on the upper right corner of your website.  Archived copies should be posted for SEO value.  A squeeze page is also a good idea, if you have time.  Or, check for inexpensive content on websites such as MasterResellRights.com vs. “reinventing the wheel.”  Tap into social media following and sponsor teleseminars and webinars to build your subscriber base.  Your expert panel can share their content for your subscriber base.  Websites such as nextmark.com can be used to rent a mailing list in your niche (note: Mary Ellen never pays rate card list price).
  3. Establish your “clicks to cash.”  Mary Ellen’s rules are to only do things that are good for your business and readers.  She carefully checks out every offer before “recommending” it.  Her commission “deal” on sales is 75%, since she isn’t asking for any reciprocation, e.g. mailing for them.  Panelists should be selected carefully, first checking out their products to see if you are comfortable recommending them.  Trust is a must.  Many additional sources of revenue will naturally follow including list rental, public speaking, book sales, and high dollar consulting.

Mary Ellen’s business model is very simple and inexpensive to start (less than $100).  According to Internet guru, Ryan Deiss, it is the most scalable and sellable model on the planet.  Mary Ellen and Ryan have teamed up in “Inbox Empire,” a 6-part webinar training program, to train others with a passion in life in launching their own “inbox magazine” from scratch.  Watch an overview of the introductory webinar while it’s still available.

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