Paul CliffordPaul Clifford started out in the corporate world, building large online software systems.  But, he left, since he felt a slave to corporate world.  He struggled for two years before having some success in SEO and as a developer of turn-key SEO solutions for his customers.  

Today, his focus is curation, since it provides the best solution in meeting marketers’ needs as well as those of Google.  Since there is a plethora of good content now, e.g., too much to sort through, Google is today looking for curators, validated using social proof for validity. Google+ is especially important helping Google to select the best results. 

The curation modelFor best results, a site must be connected to social media, and fully tweaked for on-page SEO, directly relevant to queries, and consistent using the query deserves freshness (QDF) concept.  Google is looking for fresh content for trending search queries, validated by social interaction.  Curation involves the use of existing content (with attribution) that includes a title with relevant keywords, an introduction, summary, and use of a portion of the original content.  Finally, articles on your site should be interlinked using anchor text (Paul recommends using the Clickbump theme for one method of doing this).

Some tips for creating compelling content on your way to an authority site are:

  • Use of Trending Keywords
  • Use of Catchy Titles that Provide QuickSolutions to Problems
  • Use the Description to Sell Your Solution in the Search Results

Kudani software provides a solution to providing all of the components and attributes needed for curation, including feeds from blogs from across the web (additional feeds may be included to those provided in the system by default).

Brian Anderson SEO ExpertBrian Anderson, shared some thoughts on mobile site SEO recently.  He has been working with search engine optimization and ranking sites since 1994.  Today, he finds that a lot of the factors needed to rank mobile sites are the same as they were in SEO in 1994.  In 2012, his focus has been on marketing plans and mobile concepts for car dealerships.

Restaurant Mobile Search DataMobile search has different aspects today.  For one, mobile searchers use “short tail” keywords, vs. the “long tail” terms use on desktops.  Also, restaurant searches dominate mobile search.  He also recommended the following steps in building out a mobile directory:

  • Build out site content with free listings
  • Optimize for the most searched keywords
  • Invest heavily in social links (tweet, share, pin)
  • Build links using press releases, social bookmarking, etc.
  • Using Fiverr.com is highly recommended

The following are some of the SEO-related Fiverr.com gigs that Brian has had good success with:

  • GOV and EDU Wiki Links -http://fiverr.com/seosupremacy/manually-build-100-high-pr-gov-and-edu-wiki-backlinks
  • 110 Google Plus 1s –  http://fiverr.com/frank29/get-you-110-real-human-google-plus-1-votes-to-seo-rocket-up-your-high-rank-on-google-search-engine
  • 300 Unique Pinterest Followers / Repins / Likes –  http://fiverr.com/frank29/deliver-300-unique-pinterest-followers-300-repins-and-300-likes-without-password-to-seo-rocket-up-your-high-rank-on-google-search-engine
  • Stumbleupon Votes -http://fiverr.com/frank29/give-you-100-stumbleupon-votes-to-seo-rocket-up-your-website-high-rank-on-google-search-engine
  • EDU & Wiki Links -http://fiverr.com/wiseman/create-10-edu-backlinks-for-your-site-explanation-and-proof-1st-page-of-google-inside
  • High PR Backlinks  – http://fiverr.com/seosupremacy/manually-build-150-high-pr-backlinks (note – this provider periodically offers upsells of $5-$10 more)  22 PR8 to PR5 Social Bookmarks MANUALLY http://fiverr.com/ecnarret/manually-submit-your-site-or-blog-to-23-best-social-bookmarking-sites-pr5-to-pr8
  • Linkwheel Creation -http://fiverr.com/volarex/build-a-linkwheel-with-6-high-pr-blog-manually-and-then-create-3000-backlinks-on-them-dominate-the-first-page-of-any-search-engine
  • High PR Wiki links  -http://fiverr.com/seosupremacy/build-1000-high-pr-mixed-wiki-backlinks
  • Retweet to 250k Twitter followers, and Add 2500 real followers to your Twitter Account – http://fiverr.com/bestoftwitter/retweet-your-tweet-to-250000-followers-and-add-2500-real-followers-to-your-account
  •  Tweet Message to 1mm followers and Get 2500 real followers to Twitter, and then…Retweet one of our Tweets – http://fiverr.com/bestoftwitter/tweet-your-message-to-1-million-followers-follow-you-and-retweet-one-of-your-tweets
    lasered stone for Fiverr.com

    lasered stone for Fiverr.com (Photo credit: In A Flash Laser)

Brian Anderson is highly recommended as a consultant and speaker and well respected in this niche.  Notably, he also highly praised the Niche Mobi plugin developed by Neil B / Squeeze Mobi.   This plugin was awareded WSO of the day, November 30, 2012 on the Warrior Forum.

Peter GaretyPeter Garety started his online business in 2008, and didn’t make any money for 14 months.  But by 2010, he became proficient getting good Google rankings and started to make money.  He now shares with customers how to rank for keywords and build a social “buzz” about a website.

Today, the Google Panda & Penguin rules have changed the SEO rules.  Rather than the widely accepted rules, e.g., creating many backlinks and using exact domain match for ranking, Google now has changed emphasis for:

  • Relevancy – Although this isn’t new, the emphasis is now on high quality websites, including rich media cand authoritative content.  Google also is measuring “bounce rate” for visitors to websites.
  • Social Influence – Who you are, what others say about you and how often.  Google wants to know your social “weight.”
  • Brand Name – Are you an authority in a niche, with recognition in the social media sites?

Peter teaches his clients to setup an Announcement and Traffic Generation Channel.  On the Announcement Channel, accounts are setup on Web 2.0 properties that focus on your main website “brand,” e.g., using WordPress.com, tumblr.com and Facebook, Twitter, etc.

The Traffic Generation Channel is then used, and is composed of a network of social accounts based on your main site categories.  Each category should then be defined by primary and secondary keywords, which are used to setup additional Web 2.0 accounts.

Content is then syndicated to the announcement channel, e.g., announcing new content  using a snippet (500 characters) of the latest blog post.  Each site should use different anchor text, to avoid the “appearance” of stuffing keywords across the Internet.  A timetable is established for each network, e.g. , 2 times per week or every other day (which Google is now on the lookout for).

Finally, a list of niche authority sites should be researched and maintained.  These are used to syndicate high quality content.  Here is how to do this with curated content (the latest rage):

  1. Use 2-3 pieces of written authority content and one YouTube video.
  2. Create a unique title, introduction and closing for your post.
  3. Add a snippet of each authority content in the middle plus one YouTube video.
  4. Keep all links to authority websites and add one link back to your website.
  5. Add one Google+ profile link at the end of the curated content (use one of the 3 authors, which articles you used for curation).

The benefits of this approach will be higher ranking and instant authority, since Google “loves” curated content and will recognize that you’re sharing others’ content.  This will result in instant traffic via exposure to real authorities in your niche.  But how can you syndicate content to 40-60 web 2.0 websites without spending the entire day doing so?

Fortunately, Peter offers a content syndication system to automate much of the work.  This system takes advantage of the power of social networks as well as using principles compatible with the Google Panda and Penguin updates.  But unfortunately, the access to the system is currently closed, although it has been recently available via special webinar invitation and may be in the future, periodically.

Bryan and Matt Green are a father-son SEO team who have recently developed a software system that produces great SEO results.  Just this week, Matt Cutts has said that the new Penguin release coming soon will be the biggest yet, which has many SEOs and webmasters “shaking in their boots.”  Matt CuttsDespite all the Google changes, Bryan and Matt have continued to get amazing results on their 150 websites and those of their clients.  What is their methodology, strategy and system?

“Create a site that will stand the test of time; a site that people will tell their friends about and bookmark.  That’s the site Google wants people to build”  Matt Cutts

Google’s webmaster central “blog” actually spells out exactly what is needed and this is what they’ve done.  Rather than building spam backlinks, irrelevant content, non-diversified backlinks, and links from bad neighborhoods; their system builds high-quality, relevant links.  Black hat, gray hat, irrelevant blogs and forums don’t work any more.  There is only one way left to rank your website:

  • Places For Building Backlinks Include Blogs Articles Squidoo GOV and EDU sitesRelevant backlinks
  • Relevant forums
  • Relevant blogs
  • Relevant Squidoo lenses
  • Relevant Wikipedia pages
  • Relevant competitors links
  • Relevant EDU and GOV links

But it is impossible to create backlinks manually, which would take too long even for a single website.  But if done properly, it is possible to rank product sites, local business websites, and sites designed for AdSense revenue.

Matt and Bryan’s Power SEO Ranker Software was developed in order to quickly build quality backlinks.  Their software simplifies and significantly shortens the time needed to create quality backlinks.  In addition, their software enables an “indirect” use of Majestic SEO services to find competitor backlinks.  A complete overview of their software is available on a recent webinar that Matt and Bryan were on to provide an overview.

 

Leslie Rohde, of SEO Braintrust, is sometimes referred  to as the “godfather” of link building and SEO.  What are his thoughts in light of the recent updates at Google?  He recently shared on a public webinar (as a promotion for their new Link Liberation 3.0 training):

Cray X-MP/24 (serial no. 115) used by NSA

Cray X-MP/24 (serial no. 115) used by NSA (Photo credit: Wikipedia)

  •  What’s changed at Google and why.
  • Two link building methods to start using immediately.
  • How to get an entire suite of his methods and strategies.

Most people who have been successful online have had problems lately.   Linking building has been based in buying, begging, baiting and burgling over most of the Internet’s existence.  But link building had to “die,” since it was really supposed to be based on true endorsements vs. webmaster activities.  What was supposed to be a social activity had become an economic one, distorting the actual endorsements.

Google, who has more computers than NSA, has now killed link building by detecting purchased networks, incestuous networks, low value sites and overzealous SEO.  A Google engineer can easily “spin up” 10,000 computers to test any hypothesis.  Who can possibly stay ahead of Google?  Even if your “old-style” link building hasn’t yet been detected, it’s just a matter of time now.

Webmasters have now lost control of the “link graph.”  Visitors can now create “natural links” at a pace well beyond that possible by existing link building methods.  Practice has now caught up with theory, since “social” has caught up with “technical” links.  The math is the same, e.g., ranking is based on relevance (title tag, body copy, keywords in anchor text) and authority (page rank based on number of links).

Marketing today starts with what your audience is already talking about.  What are the relevant niche markets within your area of expertise.  Your brand is not what you say your are; it is what you say.  This message attracts the audience.  Anything that engages your audience and also gets indexed by “search” is “content.”

Twitter, Pinterest, and Facebook are great places to start getting followers for your content and initial testing.  Then, later on a blog can be started based on initial research and findings.  It is important to know what your audience wants and what they react to vs. using older techniques such as keyword research.  Social interaction is causing the Internet to work like Google has always wanted it to.  Summarizing content (similar to blog curation) in your chosen niche expertise area is just one method that can be immediately used to start working with vs. fighting against the Google “beasts.”

SEO Braintrust’s Link Liberation 3.0 launch is now underway.  In this training, Leslie and his partner, Dan Theis, are offering a free set of videos leading up to a purchase decision.  Notably, the pricing is significantly less than their prior launch (and affordable for most this time around).

 

White hat seo symbolizes good ethic techniques...

White hat seo symbolizes good ethic techniques in search engine marketing (Photo credit: Wikipedia)

Creating SEO friendly images is simple to do, yet many website owners neglect this valuable source of search engine traffic. To make it even more simple, WordPress has some great tools built in to help you optimize your images.   There are also several essential plugins we recommend in order to maximize your optimization and professional (or paid upgrade) versions that can be extremely valuable.

The most important thing to know is that while people can see your images, search engines must rely on underlying html attributes, although technology at Google is now able to identify and classify images.  But they still rely heavily on the words in the tags and titles you give your images.  Just a little attention to detail can go a long way in improving your results and search engine rankings.

When creating or uploading content consider the following:

  • All images should have ALT and TITLE attributes defined. This is the image equivalent of the doc title or metadescription for the page.Images Properties Detail Tab
  • Image filenames should have a relevant name, ideally with a keyword in it. For example, an image file of “logo.jpg” might make sense to you, the website owner, but it won’t mean anything at all to a search engine. “wordpresslogo.jpg” is a much more descriptive, and relevant, filename.  But don’t be overly “spammy” in your naming, by excessive keyword stuffing or you’ll be penalized.
  • Before uploading images from your computer, modify the image properties to include title and tags on the “Details” tab (shown at right).

When adding a new a WordPress page or post, remember to give the image file a relevant name and fill in the spaces provided for ALT and TITLE tags.  It may be a good idea to review or spot-check your site, updating/completing the ALT and TITLE tags on images.

In our guide to essential WordPress plugins, we chose the All in One SEO Pack plugin for SEO.  In addition,  All in One SEO Pack – Pro Version provides additional SEO customization and features, access to personal support, advanced updates, and removes all advertisements.

 

In 2008, the Google slap undercut many Internet PPC marketers, forcing them to find alternative leads sources.  In late 2010, the emerging Facebook giant was looking promising as a paid ads alternative.  But a Facebook slap has followed this year, already shutting down many marketers.  Additional paid traffic sources can be exploited, but the best traffic source in the history of mankind still remains organic search tra.

As the following traffic heat map shows, the majority of search traffic goes to SEO-driven traffic anyway, with only 5% going to paid searchSEO Networker 3.0 training, developed by Raymond Fong and Ferny Cellabos is available for a short time,  providing a complete system that leading experts know, but have been reluctant to share.  The following modules are included:

  1. SEO Traffic 101 – Get inside Google’s secret “voting” methodology and learn how to exploit it for page 1 rankings, as well as the most profitable keywords that include buying intent.
  2. Plan of Attack – How to take over your competitor’s rankings, by exploiting their keywords.
  3. Your Website – Secrets of on-page SEO including critical checklists and tune-ups forgotten by most website designers.  The 80/20 rule of SEO.
  4. Link Building – This is the voting system used by Google.  What type of links will get you the best results and 3 link type strategy.
  5. Advanced Linking – The lazy man’s way to build thousands of links.  The most comprehensive link building resources and tools available anywhere.
  6. Integration of All Parts – Scheduling system to do SEO while you sleep.  The technique to uncover the best keywords to improve your search results.

SEO Networker 3.0 is neither black hat nor white hat, according to Ray.  Although no miracles are possible and lack of effort is the factor leading to most failure, for those interested in a constant stream of traffic and buyers.  In addition the traffic generated will be free after implementing the key training concepts.

Raymond Fong and Ferny Cellabos claim to have invested $350,000 in this training system and are only making it available for a very limited time.

Ensure Website Visibility With Search Engine O...

Image by hongxing128 via Flickr

Fortunately, a 30 day refund policy as well as an introductory video training series will allow subscribers to “test the waters” ahead of time.  These two have been highly successful in the past and are likely to deliver outstanding, exclusive content this tme around as well.  A decision to purchase should be based on a business need for SEO results as well as an appropriate technical apptitude.

Image representing Google as depicted in Crunc...

Image via CrunchBase

Google’s Panda update is now about 6 months old.  According to Andy Fletcher, founder of DigiResults, Panda is nothing to fear, if you do SEO the right way.  What are his credentials?  One of his recent clients landed a contract for a major cell phone provider, using Andy’s techniques, by demonstrating the ability to successfully market $80,000 in handsets in a one month period.

Is SEO dead, post-Panda?  Quite the contrary.  Google’s tactics are to pick a few big name, high profile sites every year to devalue and scare everyone.  Many people will stop building links as a result, in their estimation.  Although it’s not true that nothing has changed, it is true that Google has a lot of marketers running scared.

One important concept, which Andy explains is the concept of “Query Deserve Freshness (QDF).”  Depending on what a user is looking for, it could be the latest CNN article on topic or a more static Wikipedia article.  Link velocity is used to determine specific results.

If Google finds 100’s of links to a page for several days and then afterwards, hardly any.  This defines a trending topic, or something like a passing fancy.  A more lasting commentary page will have stable, and consistently growing links to it.  Therefore the topic remains interesting and the page rank remains high.

The end result of Google’s algorithm changes is ranking death only if users stop building links in response to their scare tactics.  The key is to not suddenly stop building links.  But it’s also important to build backlinks from pages that have lots of backlinks.  Andy also teaches a concept of using “Link Fire Walls.” These are feeder sites to your blog or main site across several hosting accounts, which include the boost of an exact match domain, e.g., an important keyword within the domain itself.  By using several (about 6) of these firewalls, you can overcome the law of averages which dictates that 2/10 sites you build will never rank.

The link firewall concept can be used with free blogs from WordPress.com, Blogger.com, etc.  But if actual exact match domains are used, then the firewalls can be monetized using Adsense, Amazon, Ebay, or lead capture.  In either case, you must build lots of backlinks to your firewalls.  Fortunately, DigiResults offers a WordPress plugin, Digi Article Blaster, that easily generates over 150  article submissions to directory sites.  Although there are many other similar tools, Andy’s may be the only one based on WordPress.

Adam Short has developed one of the most successful strategies for creating small niche sites that make as little as $150 per month or up to $6,000 per month.  He has personally built over 300 sites that make him over 6-figures per year.  Adam Short, Niche MarketerHe believes that it is realistic to be making 5-figures per month within 6 months to 1 year.  All that is needed is a domain name, hosting, WordPress, and a ClickBank Account for each site that you create and a willingness to “do the work.”

Adam who has been a full-time Internet marketer since 2005, began his Internet career at Overture. Today, he runs his 7-figure/year business based on both niche-based and affiliate marketing. He uses list building to capture opt-ins, with a headline based on what his audience wants and a “promise,” or offer of a free 10-day mini course. His autoresponder series (mini course) uses 2 content emails prior to every email asking for the sale.  Two of his sites are:

  • BettaFishCenter.com, a simple site which he built in 2005, creates a subscriber list and eventually sells a $15 ebook, getting 500 to 1000 visitors daily.  The site was first created as an affiliate site and when he realized the potential he had his own product created.
  • BinauralBeatsCenter.com is a similar site, although not as prolific as the first.

What are the steps to creating a good niche or affiliate program:

Image representing Clickbank as depicted in Cr...

Image via CrunchBase

  1. Choose the right market – Adam uses a tried-and-true formula.  First find out what is selling well online.  Then research search volume and competition, to find the easiest markets to get rankings.  What you want is markets with lots of buyers, but limited competition.  Adam recommends using Clickbank.com’s Marketplace to identify the markets and starting as an affiliate in your chosen markets.  In researching potential products, a product’s “gravity” is used to find the best products to promote.  Adam’s simple formula is using advanced search with gravity higher than 6 and 50 results per page.
  2. a)  Research search volume – Using Google’s Keyword tool, the search volume of the top 10 terms should be greater than 100,000 per month. b) Research search engine competition – Identify the Google PageRank of the top 3 most popular terms (ignoring duplicates).  Using SeoQuake.com, download the free SeoQuake plugin for quickest results in this analysis.  Average the top 10 results for the 3 most popular terms, eliminating any “outliers.”  You can expect rankings immediately for average PR 0,1 and within a week for PR 2 competition.
  3. Creating your website – The site will be based on 5-7 articles and an optional mini-course/opt-in page.  On the webinar, Adam shared a previously secret resource, MyArticleExpress.com, which will produce quality articles for $9.
  4. Secure permanent traffic – Using On-page and off-page SEO, create the content.  On-page SEO simply places the keyword in 5 places ( first paragraph, last paragraph, title tag, page name, link text in menu).  Off-page SEO is based on Adam’s 21 Day Traffic Blueprint using article marketing

The success of Adam’s methods make SEO easy, because his work is based on finding the “low hanging fruit,” or keywords up front.  Multiple top 10 rankings are easy within days or weeks, which last for years.

In addition, Adam offers a software automation tool, which creates unique, high-quality sites.  The tool, which is included in his Niche Profit Classroom membership site has “produced” many full-time marketers from people who didn’t have any prior experience.  The main course features 150 short videos that can be completed in a couple days, over 600 more advanced training videos in various aspects of Internet marketing, a keyword research tool, a website creation tool, a sales letter wizard (if selling your own product), and a newsletter creator (for autoresponder-based mini course).

Typical advertising mail.

Image via Wikipedia

This article is an overview of a 4 step process used in successfully starting an Internet marketing business for local clients. In 2008, Tim Castleman was making 40,000 per year and was recently divorced. When his boss at a Fortune 100 company informed him a 1.7% raise for the coming year he quit on the spot. Today in his Internet marketing business, he is able to make $5,000 online and nearly $25,000 offline quarterly.

Making money online has become more difficult as information products are now becoming cheaper and cheaper. For instance, Ryan Deiss’ new Direct Marketing product is priced at $97, compared to his usual $2,000 launches. Marketing for local businesses as a service has become the best approach for Internet marketers. Here are his steps Tim uses personally in his offline marketing business:

  1. Finding a Target Market
  2. Contacting the Target Market
  3. Selling Services
  4. Performing the Work

Tim’s suggestion to finding a target market involve finding high transaction value or monthly recurring income businesses. Also, he looks for businesses where he can deal directly with the owner, e.g., no corporate businesses. Finally, he tries to find businesses that are already advertising, e.g., are used to spending money. Specifically, the best types of businesses include dentists, lawyers, chiropractors, gyms, veternarians, car dealerships, doctors, and laser eye centers. As a side note, accountants are not a good prospect, since they generally believe that word of mouth works best.Yellow Page Display Ads

In order to locate his clients, he refers to yellow pages, tv ads, radio ads, and the Internet. Tim lives in a town of 230,000 where he concentrates on businesses using yellow page display ads. He also has developed his own  yellow page scraper program. They are currently paying $300 to $1000 per month for these ads. He also looks for businesses that already have a website.

The process involves selecting 100 businesses he’d like to work with, either locally or in a nationwide niche. He uses a marketing strategy to contact these businesses at least every two weeks. He uses Google Places to locate businesses with a website.

Methods of contacting businesses include cold calls, door to door, bulletin boards, networking, referrals, the Internet or direct marketing. It depends on personality, schedule, and budget which method might work best for an individual.

Selecting services to offer will also depend on an individual’s capabilities, but could include integrating email capture with their website, help with SEO, or Google Places. Email contact is the best way to start. Note that restrictions on spam don’t apply to B2B. Tim sends two follow-up emails if he doesn’t get an answer to his first email.

Tim’s sales process involves research, rapport building, value building, handling objections, and closing the sale. His research involves finding out how much the business currently spends for their advertising and as many other pertinent details as possible. It is important to be able to show the business how advertising online instead will pay for itself, e.g., how many clients would be needed to break even.

In closing the sale, he offers different levels of service: good, better and best. These levels range from training the client for self help to complete turn-key service. He encourages clients to tell him “no” rather than chase uninterested prospects. To perform the actual services, Tim outsources over 90% of the work using ODesk and Fiverr. Both of these services allow you to check on the track record of those that will be doing the work.

Supporting local businesses is a win-win, since the business will be expanding their reach while simultaneously saving on their marketing.  For those that prefer business ownership using a direct sales approach, we suggest you try this system.