SEO is increasingly becoming more closely aligned with user experience (UX) and content value, as Google sharpens up its algorithms to retain its primacy as a search tool. Now, you can expect to be penalized more frequently by Google in the form of less traffic. Also, you can anticipate being penalized by users in the form of more bounce for the same issues: weak content, unfriendly user design, or attempts to game Google and feed people ads they don’t want.

                             Don’t get chewed up by Panda

If you feel like you’re doing everything right, but you’re still not ranking for the searches you’re targeting, maybe one of these is the problem?

1. Your Website Isn’t Optimized for Keyword Search

That’s optimized, not maximized. You want the ideal keywords and a number of keyword incidences, not the biggest collection of keywords. Stuff your website with keywords and Google will penalize you for it. Leave them out and you are neglecting one of the simplest ways to increase organic traffic.

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Brian Anderson SEO ExpertBrian Anderson, shared some thoughts on mobile site SEO recently.  He has been working with search engine optimization and ranking sites since 1994.  Today, he finds that a lot of the factors needed to rank mobile sites are the same as they were in SEO in 1994.  In 2012, his focus has been on marketing plans and mobile concepts for car dealerships.

Restaurant Mobile Search DataMobile search has different aspects today.  For one, mobile searchers use “short tail” keywords, vs. the “long tail” terms use on desktops.  Also, restaurant searches dominate mobile search.  He also recommended the following steps in building out a mobile directory:

  • Build out site content with free listings
  • Optimize for the most searched keywords
  • Invest heavily in social links (tweet, share, pin)
  • Build links using press releases, social bookmarking, etc.
  • Using is highly recommended

The following are some of the SEO-related gigs that Brian has had good success with:

  • GOV and EDU Wiki Links -
  • 110 Google Plus 1s –
  • 300 Unique Pinterest Followers / Repins / Likes –
  • Stumbleupon Votes -
  • EDU & Wiki Links -
  • High PR Backlinks  – (note – this provider periodically offers upsells of $5-$10 more)  22 PR8 to PR5 Social Bookmarks MANUALLY
  • Linkwheel Creation -
  • High PR Wiki links  -
  • Retweet to 250k Twitter followers, and Add 2500 real followers to your Twitter Account –
  •  Tweet Message to 1mm followers and Get 2500 real followers to Twitter, and then…Retweet one of our Tweets –
    lasered stone for

    lasered stone for (Photo credit: In A Flash Laser)

Brian Anderson is highly recommended as a consultant and speaker and well respected in this niche.  Notably, he also highly praised the Niche Mobi plugin developed by Neil B / Squeeze Mobi.   This plugin was awareded WSO of the day, November 30, 2012 on the Warrior Forum.


Peter GaretyPeter Garety started his online business in 2008, and didn’t make any money for 14 months.  But by 2010, he became proficient getting good Google rankings and started to make money.  He now shares with customers how to rank for keywords and build a social “buzz” about a website.

Today, the Google Panda & Penguin rules have changed the SEO rules.  Rather than the widely accepted rules, e.g., creating many backlinks and using exact domain match for ranking, Google now has changed emphasis for:

  • Relevancy – Although this isn’t new, the emphasis is now on high quality websites, including rich media cand authoritative content.  Google also is measuring “bounce rate” for visitors to websites.
  • Social Influence – Who you are, what others say about you and how often.  Google wants to know your social “weight.”
  • Brand Name – Are you an authority in a niche, with recognition in the social media sites?

Peter teaches his clients to setup an Announcement and Traffic Generation Channel.  On the Announcement Channel, accounts are setup on Web 2.0 properties that focus on your main website “brand,” e.g., using, and Facebook, Twitter, etc.

The Traffic Generation Channel is then used, and is composed of a network of social accounts based on your main site categories.  Each category should then be defined by primary and secondary keywords, which are used to setup additional Web 2.0 accounts.

Content is then syndicated to the announcement channel, e.g., announcing new content  using a snippet (500 characters) of the latest blog post.  Each site should use different anchor text, to avoid the “appearance” of stuffing keywords across the Internet.  A timetable is established for each network, e.g. , 2 times per week or every other day (which Google is now on the lookout for).

Finally, a list of niche authority sites should be researched and maintained.  These are used to syndicate high quality content.  Here is how to do this with curated content (the latest rage):

  1. Use 2-3 pieces of written authority content and one YouTube video.
  2. Create a unique title, introduction and closing for your post.
  3. Add a snippet of each authority content in the middle plus one YouTube video.
  4. Keep all links to authority websites and add one link back to your website.
  5. Add one Google+ profile link at the end of the curated content (use one of the 3 authors, which articles you used for curation).

The benefits of this approach will be higher ranking and instant authority, since Google “loves” curated content and will recognize that you’re sharing others’ content.  This will result in instant traffic via exposure to real authorities in your niche.  But how can you syndicate content to 40-60 web 2.0 websites without spending the entire day doing so?

Fortunately, Peter offers a content syndication system to automate much of the work.  This system takes advantage of the power of social networks as well as using principles compatible with the Google Panda and Penguin updates.  But unfortunately, the access to the system is currently closed, although it has been recently available via special webinar invitation and may be in the future, periodically.


Bryan and Matt Green are a father-son SEO team who have recently developed a software system that produces great SEO results.  Just this week, Matt Cutts has said that the new Penguin release coming soon will be the biggest yet, which has many SEOs and webmasters “shaking in their boots.”  Matt CuttsDespite all the Google changes, Bryan and Matt have continued to get amazing results on their 150 websites and those of their clients.  What is their methodology, strategy and system?

“Create a site that will stand the test of time; a site that people will tell their friends about and bookmark.  That’s the site Google wants people to build”  Matt Cutts

Google’s webmaster central “blog” actually spells out exactly what is needed and this is what they’ve done.  Rather than building spam backlinks, irrelevant content, non-diversified backlinks, and links from bad neighborhoods; their system builds high-quality, relevant links.  Black hat, gray hat, irrelevant blogs and forums don’t work any more.  There is only one way left to rank your website:

  • Places For Building Backlinks Include Blogs Articles Squidoo GOV and EDU sitesRelevant backlinks
  • Relevant forums
  • Relevant blogs
  • Relevant Squidoo lenses
  • Relevant Wikipedia pages
  • Relevant competitors links
  • Relevant EDU and GOV links

But it is impossible to create backlinks manually, which would take too long even for a single website.  But if done properly, it is possible to rank product sites, local business websites, and sites designed for AdSense revenue.

Matt and Bryan’s Power SEO Ranker Software was developed in order to quickly build quality backlinks.  Their software simplifies and significantly shortens the time needed to create quality backlinks.  In addition, their software enables an “indirect” use of Majestic SEO services to find competitor backlinks.  A complete overview of their software is available on a recent webinar that Matt and Bryan were on to provide an overview.



In 2008, the Google slap undercut many Internet PPC marketers, forcing them to find alternative leads sources.  In late 2010, the emerging Facebook giant was looking promising as a paid ads alternative.  But a Facebook slap has followed this year, already shutting down many marketers.  Additional paid traffic sources can be exploited, but the best traffic source in the history of mankind still remains organic search tra.

As the following traffic heat map shows, the majority of search traffic goes to SEO-driven traffic anyway, with only 5% going to paid searchSEO Networker 3.0 training, developed by Raymond Fong and Ferny Cellabos is available for a short time,  providing a complete system that leading experts know, but have been reluctant to share.  The following modules are included:

  1. SEO Traffic 101 – Get inside Google’s secret “voting” methodology and learn how to exploit it for page 1 rankings, as well as the most profitable keywords that include buying intent.
  2. Plan of Attack – How to take over your competitor’s rankings, by exploiting their keywords.
  3. Your Website – Secrets of on-page SEO including critical checklists and tune-ups forgotten by most website designers.  The 80/20 rule of SEO.
  4. Link Building – This is the voting system used by Google.  What type of links will get you the best results and 3 link type strategy.
  5. Advanced Linking – The lazy man’s way to build thousands of links.  The most comprehensive link building resources and tools available anywhere.
  6. Integration of All Parts – Scheduling system to do SEO while you sleep.  The technique to uncover the best keywords to improve your search results.

SEO Networker 3.0 is neither black hat nor white hat, according to Ray.  Although no miracles are possible and lack of effort is the factor leading to most failure, for those interested in a constant stream of traffic and buyers.  In addition the traffic generated will be free after implementing the key training concepts.

Raymond Fong and Ferny Cellabos claim to have invested $350,000 in this training system and are only making it available for a very limited time.

Ensure Website Visibility With Search Engine O...

Image by hongxing128 via Flickr

Fortunately, a 30 day refund policy as well as an introductory video training series will allow subscribers to “test the waters” ahead of time.  These two have been highly successful in the past and are likely to deliver outstanding, exclusive content this tme around as well.  A decision to purchase should be based on a business need for SEO results as well as an appropriate technical apptitude.


Adam Short has developed one of the most successful strategies for creating small niche sites that make as little as $150 per month or up to $6,000 per month.  He has personally built over 300 sites that make him over 6-figures per year.  Adam Short, Niche MarketerHe believes that it is realistic to be making 5-figures per month within 6 months to 1 year.  All that is needed is a domain name, hosting, WordPress, and a ClickBank Account for each site that you create and a willingness to “do the work.”

Adam who has been a full-time Internet marketer since 2005, began his Internet career at Overture. Today, he runs his 7-figure/year business based on both niche-based and affiliate marketing. He uses list building to capture opt-ins, with a headline based on what his audience wants and a “promise,” or offer of a free 10-day mini course. His autoresponder series (mini course) uses 2 content emails prior to every email asking for the sale.  Two of his sites are:

  •, a simple site which he built in 2005, creates a subscriber list and eventually sells a $15 ebook, getting 500 to 1000 visitors daily.  The site was first created as an affiliate site and when he realized the potential he had his own product created.
  • is a similar site, although not as prolific as the first.

What are the steps to creating a good niche or affiliate program:

Image representing Clickbank as depicted in Cr...

Image via CrunchBase

  1. Choose the right market – Adam uses a tried-and-true formula.  First find out what is selling well online.  Then research search volume and competition, to find the easiest markets to get rankings.  What you want is markets with lots of buyers, but limited competition.  Adam recommends using’s Marketplace to identify the markets and starting as an affiliate in your chosen markets.  In researching potential products, a product’s “gravity” is used to find the best products to promote.  Adam’s simple formula is using advanced search with gravity higher than 6 and 50 results per page.
  2. a)  Research search volume – Using Google’s Keyword tool, the search volume of the top 10 terms should be greater than 100,000 per month. b) Research search engine competition – Identify the Google PageRank of the top 3 most popular terms (ignoring duplicates).  Using, download the free SeoQuake plugin for quickest results in this analysis.  Average the top 10 results for the 3 most popular terms, eliminating any “outliers.”  You can expect rankings immediately for average PR 0,1 and within a week for PR 2 competition.
  3. Creating your website – The site will be based on 5-7 articles and an optional mini-course/opt-in page.  On the webinar, Adam shared a previously secret resource,, which will produce quality articles for $9.
  4. Secure permanent traffic – Using On-page and off-page SEO, create the content.  On-page SEO simply places the keyword in 5 places ( first paragraph, last paragraph, title tag, page name, link text in menu).  Off-page SEO is based on Adam’s 21 Day Traffic Blueprint using article marketing

The success of Adam’s methods make SEO easy, because his work is based on finding the “low hanging fruit,” or keywords up front.  Multiple top 10 rankings are easy within days or weeks, which last for years.

In addition, Adam offers a software automation tool, which creates unique, high-quality sites.  The tool, which is included in his Niche Profit Classroom membership site has “produced” many full-time marketers from people who didn’t have any prior experience.  The main course features 150 short videos that can be completed in a couple days, over 600 more advanced training videos in various aspects of Internet marketing, a keyword research tool, a website creation tool, a sales letter wizard (if selling your own product), and a newsletter creator (for autoresponder-based mini course).

Typical advertising mail.

Image via Wikipedia

This article is an overview of a 4 step process used in successfully starting an Internet marketing business for local clients. In 2008, Tim Castleman was making 40,000 per year and was recently divorced. When his boss at a Fortune 100 company informed him a 1.7% raise for the coming year he quit on the spot. Today in his Internet marketing business, he is able to make $5,000 online and nearly $25,000 offline quarterly.

Making money online has become more difficult as information products are now becoming cheaper and cheaper. For instance, Ryan Deiss’ new Direct Marketing product is priced at $97, compared to his usual $2,000 launches. Marketing for local businesses as a service has become the best approach for Internet marketers. Here are his steps Tim uses personally in his offline marketing business:

  1. Finding a Target Market
  2. Contacting the Target Market
  3. Selling Services
  4. Performing the Work

Tim’s suggestion to finding a target market involve finding high transaction value or monthly recurring income businesses. Also, he looks for businesses where he can deal directly with the owner, e.g., no corporate businesses. Finally, he tries to find businesses that are already advertising, e.g., are used to spending money. Specifically, the best types of businesses include dentists, lawyers, chiropractors, gyms, veternarians, car dealerships, doctors, and laser eye centers. As a side note, accountants are not a good prospect, since they generally believe that word of mouth works best.Yellow Page Display Ads

In order to locate his clients, he refers to yellow pages, tv ads, radio ads, and the Internet. Tim lives in a town of 230,000 where he concentrates on businesses using yellow page display ads. He also has developed his own  yellow page scraper program. They are currently paying $300 to $1000 per month for these ads. He also looks for businesses that already have a website.

The process involves selecting 100 businesses he’d like to work with, either locally or in a nationwide niche. He uses a marketing strategy to contact these businesses at least every two weeks. He uses Google Places to locate businesses with a website.

Methods of contacting businesses include cold calls, door to door, bulletin boards, networking, referrals, the Internet or direct marketing. It depends on personality, schedule, and budget which method might work best for an individual.

Selecting services to offer will also depend on an individual’s capabilities, but could include integrating email capture with their website, help with SEO, or Google Places. Email contact is the best way to start. Note that restrictions on spam don’t apply to B2B. Tim sends two follow-up emails if he doesn’t get an answer to his first email.

Tim’s sales process involves research, rapport building, value building, handling objections, and closing the sale. His research involves finding out how much the business currently spends for their advertising and as many other pertinent details as possible. It is important to be able to show the business how advertising online instead will pay for itself, e.g., how many clients would be needed to break even.

In closing the sale, he offers different levels of service: good, better and best. These levels range from training the client for self help to complete turn-key service. He encourages clients to tell him “no” rather than chase uninterested prospects. To perform the actual services, Tim outsources over 90% of the work using ODesk and Fiverr. Both of these services allow you to check on the track record of those that will be doing the work.

Supporting local businesses is a win-win, since the business will be expanding their reach while simultaneously saving on their marketing.  For those that prefer business ownership using a direct sales approach, we suggest you try this system.


Google has been constantly evolving and testing recently, particularly with respect to Google Places results, making these listings of increasing importance.  Additionally, the use of mobile phones is escalating, making traditional websites difficult to use, often at the precise moment when succint information about a local business is most needed. How can  local businesses meet the challenges before them?  With 29.6 million small businesses in the US, what do recent changes mean to both consultants and small business owners?  Carolyne McCourtie recently answered these questions and provided an action-oriented strategy in an informative webinar.

“Businesses should be building sites that work well with smartphones” Matt Bruce, Nielson

  • Website Ranking is now a larger factor in local search results.
  • Local citations and reviews help the rankings.
  • One in five searches is now a local search.
  • 1.3 billion people can now access the Internet on a mobile device (1.7 billion are expected by 2014).  There are 45 million US smart phone users.  There is a 23% market penetration globally.  According to Matt Bruce of Nielson, businesses should now be building sites that work well with smart phones.
  • Currently less than 1% of .com, .net, or .org are mobile friendly.

How can a consultant best assist businesses in this environment?  First, establish yourself as an expert.  Find out what the business owner wants to accomplish and help the business achieve its goals.  You can do this from anywhere in the world, by targeting businesses NOT currently on the first page of Google.  Carolyne suggests first finding those businesses listed beyond page one in targeted niches and then sending out a free-to-create Jing video as her main marketing tactic.  In the video email video, she offers to:

  1. Create a mobile ready site for the business
  2. Update Google Places Listing

For those choosing to engage, she then provides the code for the client’s main website that detects a mobile device and redirects the user to the correct mobile site.  The .mobi sites are created using a hosted WordPress site and plugin for mobile sites.  For the Google Places listing, she starts by creating a listing at (or any popular directory) and (or any other popular directory), and linking these with the company’s Google Places listing in a link “triangle.”  This avoids getting slowed down by the review process,  which may involve several weeks for a postcard from Google to arrive.  It may still take 30 to 60 days to establish a good Google Rank, once these updates have been made.

On an ongoing basis, she then enlists the help of friends to create 10 Insider Pages Reviews, 10 City Search reviews, and 10 Google pages reviews all coming from different computers.  All reviews must be legitimate in this process.  She often assists by developing a marketing tactic to encourage reviews from their customers.

What are the mistakes to avoid, if aspiring to become a local internet marketing consultant?  First, you must remember it’s about the client vs. your own needs.  Don’t be needy and fearful or expect clients to change for your needs.  Don’t make assumptions; rather ask questions about their business in order to validate any research you’ve done.  Your goal is to target businesses strategically vs. some kind of mass marketing.  In addition think about how you can leverage your time, eventually outsourcing aspects of your business.

Carolyne’s webinar presentation was an excellent “teaser” for anyone aspiring to help small business owners market their businesses online.  Her complete offline marketing methodology is available in online course format and has already resulted in many successful online marketing careers.


“Build it and they will come,” is a method that might not work out so well in the world of Internet marketing.  Location, location, location isn’t really a useful catch phrase, either.  What can be done to ensure the most possible benefit from a new or existing web property?  Professional website designers, the best of whom are really graphics design experts, make some of the same mistakes as novices trying to construct a “free” site.  Here are the top mistakes to watch out for and hopefully avoid, in order to maximize the Internet’s considerable potential for leverage:

  1. Failure to Incorporate Search Engine Basics – Although most website designers give “lip service” there are few who actually do an adequate job.  Can you say missing title tags, meta keywords (although not as important as actual page content), and meta description?
  2. Failure to do Keyword Research – Just because you think it is a good keyword doesn’t mean anyone is really searching for it.  Getting ranked on a keyword that you think best describes your business probably won’t get you any leads.  What are your customers actually typing into Google?
  3. SEO Incompatible Technology – Flash sites, in particular, cannot be indexed by the search engines and are thus not able to be ranked.  Also, free websites and replicated pages generally rank poorly.
  4. Taking Shortcuts – Do not succumb to every offer to get your site listed on Google’s first page, or buying certain keywords in the Internet’s next big search property.  There are many scams in existence.  SEO is quite simply doing things that make sense.  Trying to “trick” Google with the latest “black hat” methodology is almost surely destined to backfire
  5. Not Measuring Results – Google analytics and other tools available online can be used to fine tune your websites and marketing campaigns.  Especially if using paid ads, you may be exposing yourself to unnecessary losses and missing out on potential profits. Learn from your mistakes before moving forward and to maximize your return on investment.

Internet marketing offers many advantages over traditional methods, if leveraged and exploited correctly.  But like any powerful tool, when things go wrong the problems can cascade, resulting in an avalanche of poor results.  As with any discipline, there is an education and learning process that everyone goes through.  Avoiding these mistakes is fairly simple, once the potential issues have been recognized.  My Lead System Pro and other excellent online membership training and attraction marketing systems offer specific training and details.


Mobile Internet is the fastest growing trend ever seen before in the world of technology.  Today there are about 1 billion mobile users, and by 2012 there will be 50 Million “apps” available to mobile users.  The average user sits in front of their computer 2 to 2.5 hours per day.  For the remaining hours, most now have access to a mobile Internet device.  Wired Magazine recently stated that “the Internet is Dead.”  Dan Hollings Internet MarketerWho will be the technology winners in the coming Mobile Internet Computing phase of technology’s hot cycles, which is already upon us?  Morgan Stanley has predicted that Mobile Internet will be bigger than the Internet in 5 years.  Dan Hollings, of, recently shared some trends and secrets he is now using in mobile marketing.

Mobile will be bigger than the Internet in 5 years.

Even Facebook’s user base is already merging with that of Apple’s iPod/iPad customer base.  In Japan, 72% of the current Mixi user base is using Mobile Internet. Today in Japan, about 21% of ecommerce activity is taking place on mobile platforms, vs. about 9% in the rest of the world, which is where Japan was 10 years ago.  If Japan is the “trend setter,” what does this portend for the growth of the Mobile Internet marketplace.

Rapid Ramp of Mobile Internet Usage Will be a Boon to Consumers and Some Companies Will Likely Win Big (Potentially Very Big) While Many Will Wonder What Just Happened.

In the last 12 months, Amazon topped $1 billion in mobile sales.  Ebay had similar numbers.  These trend-setting online retailers are “training” your customers.  The intent to buy when using a mobile phone is 7.4 percent, which is significantly higher…over 3 times higher than buyers on computers.  Selling online is at least 3 times harder.  On the flip side, you have to lose your Internet marketing paradigms and concentrate on the areas that are working:

  • 2D Barcodes.  This technology was invented in Japan and is similar to UPC codes on products, which are 1D.  A 2D Barcode can be used to “trigger” actions when a picture is taken of it on a mobile phone, similar to the behavior of a hyper-link.  Obvious applications include business cards, which “navigate” a user’s mobile phone to your website.  Although not used by many people in this country, especially in the community of internet marketers.  The 2D barcodes are now available in Google Places.  A watermelon with a 2D barcode can have a link to where it was grown, e.g., the grower’s website.
  • Location-based Social Media.  This allows you to “check-in” to venues, which can optionally update your Facebook status, keeping a”log” of places you’ve visited.  In addition, users can play a “game” in which the venues you visit will provide you awards or “points” for visiting.  This is why Facebook now includes “Places,” in order to keep up with  Dan has achieved Google first page listings, based on his membership in FourSquare, by merely “checking-in” to his own business (in his house). is one of the first websites build with business in mind, e.g., Facebook has a social purpose and has adapted for business purposes.
  • Text Messaging.  In the mobile Internet world, short codes are used to build a list of prospects, e.g., an automotive store might send “text FredAuto to 99999.”  A streetwear retail store, The Attic, in Southern CA recently built a 1200 member VIP club to inform existing customers via mobile phones.  Recently, 232 people $20%) showed up for a sale informing them of a recent sale. $20K in 3 hours resulted.

Mobile phone users are beginning to use smartphones as their primary computer and TV. CNN Tech

A few more random statistics include the fact that 65% sleep with their phone and 6 to 10% text while having sex.  Also, 24% of people under 25 love to text while using the bathroom.  It’s time to “text” or get off the pot.  What are some secrets for mobile marketing?

  1. Never do another strategy, campaign or consulting job without thinking Mobile.  In today’s environment, web designers will take a few extra minutes to complete the basic SEO features.  Most are thinking SEO, but few today are truly thinking mobile.  For example, should your vehicle ads have your website, or mobile website, where someone can readily access it WHEN THEY SEE YOUR AD.
  2. Center mobile marketing around a database and FIRST drive text messages.  Why?  Text messages have a 95% open rate.  Also, text messaging works on all phones, and don’t require that people are in a wifi area.
  3. The iPhone, iPad, & mobile applications are currently only a couple of “fleas on the elephant. ” Therefore, it isn’t advisable to spend $5 to 10K on a mobile app, which would still need to be promoted, marketed, etc.  At $.99 per app sale, how many would it take to break even.

What about mobile-oriented websites?  Actually, these are easy to build, taking about 30 minutes per site. is an example.  In addition, local businesses need to be listed in Google Mobile as well as Google Local.  Dan offers three programs to his clients:

  • Mobile Bandit.  Add 10 clients at $1000 per month to earn $120,000/yr.
  • Gangster Money. How to get killer quality mobile traffic for as low as a penny.  AdMob is a pay-per-click network that can be used to generate very cheap traffic for pennies vs. in the dollar range on Google.
  • Mobile Marketing Cornerstone.  Turning 14 wild goose chases into 14 logical steps to making money.  How to structure text messages to better convert prospects.  Four formulas are included, e.g., Get Rich Quick.   Dan also has 7 Mobile Strategy Worksheets (7×7 Mobile Strategy Worksheets).

Dan Hollings “owed” attendees with his overall knowledge and over-delivered content on an introductory webinar to help others both understand the basics as well as get started with their own campaigns.  His three session detailed training should be a “no-brainer” for any serious Internet marketer.