How to Optimize Images on Your Website for SEO

On April 27, 2012, in Search Engine Optimization, by Jim
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White hat seo symbolizes good ethic techniques...

White hat seo symbolizes good ethic techniques in search engine marketing (Photo credit: Wikipedia)

Creating SEO friendly images is simple to do, yet many website owners neglect this valuable source of search engine traffic. To make it even more simple, WordPress has some great tools built in to help you optimize your images.   There are also several essential plugins we recommend in order to maximize your optimization and professional (or paid upgrade) versions that can be extremely valuable.

The most important thing to know is that while people can see your images, search engines must rely on underlying html attributes, although technology at Google is now able to identify and classify images.  But they still rely heavily on the words in the tags and titles you give your images.  Just a little attention to detail can go a long way in improving your results and search engine rankings.

When creating or uploading content consider the following:

  • All images should have ALT and TITLE attributes defined. This is the image equivalent of the doc title or metadescription for the page.Images Properties Detail Tab
  • Image filenames should have a relevant name, ideally with a keyword in it. For example, an image file of “logo.jpg” might make sense to you, the website owner, but it won’t mean anything at all to a search engine. “wordpresslogo.jpg” is a much more descriptive, and relevant, filename.  But don’t be overly “spammy” in your naming, by excessive keyword stuffing or you’ll be penalized.
  • Before uploading images from your computer, modify the image properties to include title and tags on the “Details” tab (shown at right).

When adding a new a WordPress page or post, remember to give the image file a relevant name and fill in the spaces provided for ALT and TITLE tags.  It may be a good idea to review or spot-check your site, updating/completing the ALT and TITLE tags on images.

In our guide to essential WordPress plugins, we chose the All in One SEO Pack plugin for SEO.  In addition,  All in One SEO Pack – Pro Version provides additional SEO customization and features, access to personal support, advanced updates, and removes all advertisements.

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SEO Networker 3.0 Review – Should I Buy?

On November 16, 2011, in Search Engine Optimization, by Jim
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In 2008, the Google slap undercut many Internet PPC marketers, forcing them to find alternative leads sources.  In late 2010, the emerging Facebook giant was looking promising as a paid ads alternative.  But a Facebook slap has followed this year, already shutting down many marketers.  Additional paid traffic sources can be exploited, but the best traffic source in the history of mankind still remains organic search tra.

As the following traffic heat map shows, the majority of search traffic goes to SEO-driven traffic anyway, with only 5% going to paid search.  SEO Networker 3.0 training, developed by Raymond Fong and Ferny Cellabos is available for a short time,  providing a complete system that leading experts know, but have been reluctant to share.  The following modules are included:

  1. SEO Traffic 101 – Get inside Google’s secret “voting” methodology and learn how to exploit it for page 1 rankings, as well as the most profitable keywords that include buying intent.
  2. Plan of Attack – How to take over your competitor’s rankings, by exploiting their keywords.
  3. Your Website – Secrets of on-page SEO including critical checklists and tune-ups forgotten by most website designers.  The 80/20 rule of SEO.
  4. Link Building – This is the voting system used by Google.  What type of links will get you the best results and 3 link type strategy.
  5. Advanced Linking – The lazy man’s way to build thousands of links.  The most comprehensive link building resources and tools available anywhere.
  6. Integration of All Parts – Scheduling system to do SEO while you sleep.  The technique to uncover the best keywords to improve your search results.

SEO Networker 3.0 is neither black hat nor white hat, according to Ray.  Although no miracles are possible and lack of effort is the factor leading to most failure, for those interested in a constant stream of traffic and buyers.  In addition the traffic generated will be free after implementing the key training concepts.

Raymond Fong and Ferny Cellabos claim to have invested $350,000 in this training system and are only making it available for a very limited time.

Ensure Website Visibility With Search Engine O...

Image by hongxing128 via Flickr

Fortunately, a 30 day refund policy as well as an introductory video training series will allow subscribers to “test the waters” ahead of time.  These two have been highly successful in the past and are likely to deliver outstanding, exclusive content this tme around as well.  A decision to purchase should be based on a business need for SEO results as well as an appropriate technical apptitude.

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Ranking Post Panda – Is Article Marketing Still Working?

On October 4, 2011, in Search Engine Optimization, by Jim
2
Image representing Google as depicted in Crunc...

Image via CrunchBase

Google’s Panda update is now about 6 months old.  According to Andy Fletcher, founder of DigiResults, Panda is nothing to fear, if you do SEO the right way.  What are his credentials?  One of his recent clients landed a contract for a major cell phone provider, using Andy’s techniques, by demonstrating the ability to successfully market $80,000 in handsets in a one month period.

Is SEO dead, post-Panda?  Quite the contrary.  Google’s tactics are to pick a few big name, high profile sites every year to devalue and scare everyone.  Many people will stop building links as a result, in their estimation.  Although it’s not true that nothing has changed, it is true that Google has a lot of marketers running scared.

One important concept, which Andy explains is the concept of “Query Deserve Freshness (QDF).”  Depending on what a user is looking for, it could be the latest CNN article on topic or a more static Wikipedia article.  Link velocity is used to determine specific results.

If Google finds 100′s of links to a page for several days and then afterwards, hardly any.  This defines a trending topic, or something like a passing fancy.  A more lasting commentary page will have stable, and consistently growing links to it.  Therefore the topic remains interesting and the page rank remains high.

The end result of Google’s algorithm changes is ranking death only if users stop building links in response to their scare tactics.  The key is to not suddenly stop building links.  But it’s also important to build backlinks from pages that have lots of backlinks.  Andy also teaches a concept of using “Link Fire Walls.” These are feeder sites to your blog or main site across several hosting accounts, which include the boost of an exact match domain, e.g., an important keyword within the domain itself.  By using several (about 6) of these firewalls, you can overcome the law of averages which dictates that 2/10 sites you build will never rank.

The link firewall concept can be used with free blogs from WordPress.com, Blogger.com, etc.  But if actual exact match domains are used, then the firewalls can be monetized using Adsense, Amazon, Ebay, or lead capture.  In either case, you must build lots of backlinks to your firewalls.  Fortunately, DigiResults offers a WordPress plugin, Digi Article Blaster, that easily generates over 150  article submissions to directory sites.  Although there are many other similar tools, Andy’s may be the only one based on WordPress.

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A Four Step Approach to Marketing Niche and Affiliate Products Online

On September 7, 2011, in Search Engine Optimization, Wealth Strategies, by Jim
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Adam Short shared on a recent webinar, his successful strategy for creating small niche sites that make as little as $150 per month or up to $6,000 per month.  He has personally built over 300 sites that make him over 6-figures per year.  Adam Short, Niche MarketerHe believes that it is realistic to be making 5-figures per month within 6 months to 1 year.  All that is needed is a domain name, hosting, WordPress, and a ClickBank Account for each site that you create and a willingness to “do the work.”

Adam who has been a full-time Internet marketer since 2005, began his Internet career at Overture. Today, he runs his 7-figure/year business based on both niche-based and affiliate marketing. He uses list building to capture opt-ins, with a headline based on what his audience wants and a “promise,” or offer of a free 10-day mini course. His autoresponder series (mini course) uses 2 content emails prior to every email asking for the sale.  Two of his sites are:

  • BettaFishCenter.com, a simple site which he built in 2005, creates a subscriber list and eventually sells a $15 ebook, getting 500 to 1000 visitors daily.  The site was first created as an affiliate site and when he realized the potential he had his own product created.
  • BinauralBeatsCenter.com is a similar site, although not as prolific as the first.

What are the steps to creating a good niche or affiliate program:

Image representing Clickbank as depicted in Cr...

Image via CrunchBase

  1. Choose the right market – Adam uses a tried-and-true formula.  First find out what is selling well online.  Then research search volume and competition, to find the easiest markets to get rankings.  What you want is markets with lots of buyers, but limited competition.  Adam recommends using Clickbank.com’s Marketplace to identify the markets and starting as an affiliate in your chosen markets.  In researching potential products, a product’s “gravity” is used to find the best products to promote.  Adam’s simple formula is using advanced search with gravity higher than 6 and 50 results per page.
  2. a)  Research search volume – Using Google’s Keyword tool, the search volume of the top 10 terms should be greater than 100,000 per month. b) Research search engine competition – Identify the Google PageRank of the top 3 most popular terms (ignoring duplicates).  Using SeoQuake.com, download the free SeoQuake plugin for quickest results in this analysis.  Average the top 10 results for the 3 most popular terms, eliminating any “outliers.”  You can expect rankings immediately for average PR 0,1 and within a week for PR 2 competition.
  3. Creating your website – The site will be based on 5-7 articles and an optional mini-course/opt-in page.  On the webinar, Adam shared a previously secret resource, MyArticleExpress.com, which will produce quality articles for $9.
  4. Secure permanent traffic – Using On-page and off-page SEO, create the content.  On-page SEO simply places the keyword in 5 places ( first paragraph, last paragraph, title tag, page name, link text in menu).  Off-page SEO is based on Adam’s 21 Day Traffic Blueprint using article marketing

The success of Adam’s methods make SEO easy, because his work is based on finding the “low hanging fruit,” or keywords up front.  Multiple top 10 rankings are easy within days or weeks, which last for years.

In addition, Adam offers a software automation tool, which creates unique, high-quality sites.  The tool, which is included in his Niche Profit Classroom membership site has “produced” many full-time marketers from people who didn’t have any prior experience.  The main course features 150 short videos that can be completed in a couple days, over 600 more advanced training videos in various aspects of Internet marketing, a keyword research tool, a website creation tool, a sales letter wizard (if selling your own product), and a newsletter creator (for autoresponder-based mini course).

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A 4 Step Process for Marketing Local Businesses

On August 12, 2011, in Wealth Strategies, by Jim
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Typical advertising mail.

Image via Wikipedia

This article is an overview of a 4 step process used in successfully starting an Internet marketing business for local clients. In 2008, Tim Castleman was making 40,000 per year and was recently divorced. When his boss at a Fortune 100 company informed him a 1.7% raise for the coming year he quit on the spot. Today in his Internet marketing business, he is able to make $5,000 online and nearly $25,000 offline quarterly.

Making money online has become more difficult as information products are now becoming cheaper and cheaper. For instance, Ryan Deiss’ new Direct Marketing product is priced at $97, compared to his usual $2,000 launches. Marketing for local businesses as a service has become the best approach for Internet marketers. Here are his steps Tim uses personally in his offline marketing business:

  1. Finding a Target Market
  2. Contacting the Target Market
  3. Selling Services
  4. Performing the Work

Tim’s suggestion to finding a target market involve finding high transaction value or monthly recurring income businesses. Also, he looks for businesses where he can deal directly with the owner, e.g., no corporate businesses. Finally, he tries to find businesses that are already advertising, e.g., are used to spending money. Specifically, the best types of businesses include dentists, lawyers, chiropractors, gyms, veternarians, car dealerships, doctors, and laser eye centers. As a side note, accountants are not a good prospect, since they generally believe that word of mouth works best.Yellow Page Display Ads

In order to locate his clients, he refers to yellow pages, tv ads, radio ads, and the Internet. Tim lives in a town of 230,000 where he concentrates on businesses using yellow page display ads. He also has his own  yellow page scraper program for sale. They are currently paying $300 to $1000 per month for these ads. He also looks for businesses that already have a website.

The process involves selecting 100 businesses he’d like to work with, either locally or in a nationwide niche. He uses a marketing strategy to contact these businesses at least every two weeks. He uses Google Places to locate businesses with a website.

Methods of contacting businesses include cold calls, door to door, bulletin boards, networking, referrals, the Internet or direct marketing. It depends on personality, schedule, and budget which method might work best for an individual.

Selecting services to offer will also depend on an individual’s capabilities, but could include integrating email capture with their website, help with SEO, or Google Places. Email contact is the best way to start. Note that restrictions on spam don’t apply to B2B. Tim sends two follow-up emails if he doesn’t get an answer to his first email.

Tim’s sales process involves research, rapport building, value building, handling objections, and closing the sale. His research involves finding out how much the business currently spends for their advertising and as many other pertinent details as possible. It is important to be able to show the business how advertising online instead will pay for itself, e.g., how many clients would be needed to break even.

In closing the sale, he offers different levels of service: good, better and best. These levels range from training the client for self help to complete turn-key service. He encourages clients to tell him “no” rather than chase uninterested prospects. To perform the actual services, Tim outsources over 90% of the work using ODesk and Fiver. Both of these services allow you to check on the track record of those that will be doing the work.

Supporting local businesses is a win-win, since the business will be expanding their reach while simultaneously saving on their marketing.  For those that prefer a direct sales approach, we suggest MLSP’s turn-key marketing system.

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3 Steps to Creating Your Own Inbox Magazine

On April 21, 2011, in Wealth Strategies, by Jim
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Mary Ellen Tribby,  author of Changing the Channel: 12 Easy Ways to Make Millions for Your Business, is a sought after business consultant.  She got her start in Forbes’ publishing business.  Later, as President of Weiss Research, the company grew from $11M to $67M in 12 months and also took Early to Rise, a division of Agora, from negative to $26M, with 30% profit margins using a digital publishing concept based on traditional magazine publishing.

Her “inbox magazine” concept  is based on making money though other people’s work (OPW).  Magazine publishers operate according the the following “rules:”

  • They don’t create content.  They find smart people who love to write.
  • They don’t get readers.  They get new readers for little or nothing.
  • They don’t create offers.  They send rich content to their readers, including affiliate offers, license deals, etc.
  • They just make money (and lots of it).

Times have changed since the days of needing a printing plant and large staffs.  Now in about 2-4 hours of effort, a sole entrepreneur can publish content on a weekly basis.   Mary Ellen initially discovered this model to create WorkingMomsOnly.com, an “inbox magazine” with a larger subscriber base after 6 months than Working Mother Magazine, which had been in existence 30 years.

Trust is a Must

How does it work?  The following steps can be used:

  1. Create content using a panel of experts, who give you free content.  You can “ride” their brand since you are maintaining top billing for yourself in the magazine.  WorkingMomsOnly.com
  2. Get subscribers using a website (WordPress is highly recommended).  According to usability studies, your sign-up capture box, should be on the upper right corner of your website.  Archived copies should be posted for SEO value.  A squeeze page is also a good idea, if you have time.  Or, check for inexpensive content on websites such as MasterResellRights.com vs. “reinventing the wheel.”  Tap into social media following and sponsor teleseminars and webinars to build your subscriber base.  Your expert panel can share their content for your subscriber base.  Websites such as nextmark.com can be used to rent a mailing list in your niche (note: Mary Ellen never pays rate card list price).
  3. Establish your “clicks to cash.”  Mary Ellen’s rules are to only do things that are good for your business and readers.  She carefully checks out every offer before “recommending” it.  Her commission “deal” on sales is 75%, since she isn’t asking for any reciprocation, e.g. mailing for them.  Panelists should be selected carefully, first checking out their products to see if you are comfortable recommending them.  Trust is a must.  Many additional sources of revenue will naturally follow including list rental, public speaking, book sales, and high dollar consulting.

Mary Ellen’s business model is very simple and inexpensive to start (less than $100).  According to Internet guru, Ryan Deiss, it is the most scalable and sellable model on the planet.  Mary Ellen and Ryan have teamed up in “Inbox Empire,” a 6-part webinar training program, to train others with a passion in life in launching their own “inbox magazine” from scratch.  Watch an overview of the introductory webinar while it’s still available.

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Internet Marketing – How Can Small Businesses Dominate Their Market

On March 15, 2011, in Search Engine Optimization, by Jim
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Google has been constantly evolving and testing recently, particularly with respect to Google Places results, making these listings of increasing importance.  Additionally, the use of mobile phones is escalating, making traditional websites difficult to use, often at the precise moment when succint information about a local business is most needed. How can  local businesses meet the challenges before them?  With 29.6 million small businesses in the US, what do recent changes mean to both consultants and small business owners?  Carolyne McCourtie recently answered these questions and provided an action-oriented strategy in an informative webinar.

“Businesses should be building sites that work well with smartphones” Matt Bruce, Nielson

  • Website Ranking is now a larger factor in local search results.
  • Local citations and reviews help the rankings.
  • One in five searches is now a local search.
  • 1.3 billion people can now access the Internet on a mobile device (1.7 billion are expected by 2014).  There are 45 million US smart phone users.  There is a 23% market penetration globally.  According to Matt Bruce of Nielson, businesses should now be building sites that work well with smart phones.
  • Currently less than 1% of .com, .net, or .org are mobile friendly.

How can a consultant best assist businesses in this environment?  First, establish yourself as an expert.  Find out what the business owner wants to accomplish and help the business achieve its goals.  You can do this from anywhere in the world, by targeting businesses NOT currently on the first page of Google.  Carolyne suggests first finding those businesses listed beyond page one in targeted niches and then sending out a free-to-create Jing video as her main marketing tactic.  In the video email video, she offers to:

  1. Create a mobile ready site for the business
  2. Update Google Places Listing

For those choosing to engage, she then provides the code for the client’s main website that detects a mobile device and redirects the user to the correct mobile site.  The .mobi sites are created using a hosted WordPress site and plugin for mobile sites.  For the Google Places listing, she starts by creating a listing at InsiderPages.com (or any popular directory) and CitySearch.com (or any other popular directory), and linking these with the company’s Google Places listing in a link “triangle.”  This avoids getting slowed down by the review process,  which may involve several weeks for a postcard from Google to arrive.  It may still take 30 to 60 days to establish a good Google Rank, once these updates have been made.

On an ongoing basis, she then enlists the help of friends to create 10 Insider Pages Reviews, 10 City Search reviews, and 10 Google pages reviews all coming from different computers.  All reviews must be legitimate in this process.  She often assists by developing a marketing tactic to encourage reviews from their customers.

What are the mistakes to avoid, if aspiring to become a local internet marketing consultant?  First, you must remember it’s about the client vs. your own needs.  Don’t be needy and fearful or expect clients to change for your needs.  Don’t make assumptions; rather ask questions about their business in order to validate any research you’ve done.  Your goal is to target businesses strategically vs. some kind of mass marketing.  In addition think about how you can leverage your time, eventually outsourcing aspects of your business.

Carolyne’s webinar presentation was an excellent “teaser” for anyone aspiring to help small business owners market their businesses online.  Her complete offline marketing methodology is available in online course format and has already resulted in many successful online marketing careers.

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The 5 Biggest Mistakes in Internet Marketing

On February 24, 2011, in Search Engine Optimization, by Jim
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“Build it and they will come,” is a method that might not work out so well in the world of Internet marketing.  Location, location, location isn’t really a useful catch phrase, either.  What can be done to ensure the most possible benefit from a new or existing web property?  Professional website designers, the best of whom are really graphics design experts, make some of the same mistakes as novices trying to construct a “free” site.  Here are the top mistakes to watch out for and hopefully avoid, in order to maximize the Internet’s considerable potential for leverage:

  1. Failure to Incorporate Search Engine Basics – Although most website designers give “lip service” there are few who actually do an adequate job.  Can you say missing title tags, meta keywords (although not as important as actual page content), and meta description?
  2. Failure to do Keyword Research – Just because you think it is a good keyword doesn’t mean anyone is really searching for it.  Getting ranked on a keyword that you think best describes your business probably won’t get you any leads.  What are your customers actually typing into Google?
  3. SEO Incompatible Technology – Flash sites, in particular, cannot be indexed by the search engines and are thus not able to be ranked.  Also, free websites and replicated pages generally rank poorly.
  4. Taking Shortcuts – Do not succumb to every offer to get your site listed on Google’s first page, or buying certain keywords in the Internet’s next big search property.  There are many scams in existence.  SEO is quite simply doing things that make sense.  Trying to “trick” Google with the latest “black hat” methodology is almost surely destined to backfire
  5. Not Measuring Results – Google analytics and other tools available online can be used to fine tune your websites and marketing campaigns.  Especially if using paid ads, you may be exposing yourself to unnecessary losses and missing out on potential profits. Learn from your mistakes before moving forward and to maximize your return on investment.

Internet marketing offers many advantages over traditional methods, if leveraged and exploited correctly.  But like any powerful tool, when things go wrong the problems can cascade, resulting in an avalanche of poor results.  As with any discipline, there is an education and learning process that everyone goes through.  Avoiding these mistakes is fairly simple, once the potential issues have been recognized.  My Lead System Pro and other excellent online membership training and attraction marketing systems offer specific training and details.

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Trends and Secrets in Mobile Computing and Marketing – The Planet of the Apps

On December 6, 2010, in Search Engine Optimization, Wealth Strategies, by Jim
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Mobile Internet is the fastest growing trend ever seen before in the world of technology.  Today there are about 1 billion mobile users, and by 2012 there will be 50 Million “apps” available to mobile users.  The average user sits in front of their computer 2 to 2.5 hours per day.  For the remaining hours, most now have access to a mobile Internet device.  Wired Magazine recently stated that “the Internet is Dead.”  Dan Hollings Internet MarketerWho will be the technology winners in the coming Mobile Internet Computing phase of technology’s hot cycles, which is already upon us?  Morgan Stanley has predicted that Mobile Internet will be bigger than the Internet in 5 years.  Dan Hollings, of mobilesuccessformula.com, recently shared some trends and secrets he is now using in mobile marketing.

Mobile will be bigger than the Internet in 5 years.

Even Facebook’s user base is already merging with that of Apple’s iPod/iPad customer base.  In Japan, 72% of the current Mixi user base is using Mobile Internet. Today in Japan, about 21% of ecommerce activity is taking place on mobile platforms, vs. about 9% in the rest of the world, which is where Japan was 10 years ago.  If Japan is the “trend setter,” what does this portend for the growth of the Mobile Internet marketplace.

Rapid Ramp of Mobile Internet Usage Will be a Boon to Consumers and Some Companies Will Likely Win Big (Potentially Very Big) While Many Will Wonder What Just Happened.

In the last 12 months, Amazon topped $1 billion in mobile sales.  Ebay had similar numbers.  These trend-setting online retailers are “training” your customers.  The intent to buy when using a mobile phone is 7.4 percent, which is significantly higher…over 3 times higher than buyers on computers.  Selling online is at least 3 times harder.  On the flip side, you have to lose your Internet marketing paradigms and concentrate on the areas that are working:

  • 2D Barcodes.  This technology was invented in Japan and is similar to UPC codes on products, which are 1D.  A 2D Barcode can be used to “trigger” actions when a picture is taken of it on a mobile phone, similar to the behavior of a hyper-link.  Obvious applications include business cards, which “navigate” a user’s mobile phone to your website.  Although not used by many people in this country, especially in the community of internet marketers.  The 2D barcodes are now available in Google Places.  A watermelon with a 2D barcode can have a link to where it was grown, e.g., the grower’s website.
  • Location-based Social Media.  This allows you to “check-in” to venues, which can optionally update your Facebook status, keeping a”log” of places you’ve visited.  In addition, users can play a “game” in which the venues you visit will provide you awards or “points” for visiting.  This is why Facebook now includes “Places,” in order to keep up with FourSquare.com.  Dan has achieved Google first page listings, based on his membership in FourSquare, by merely “checking-in” to his own business (in his house).   FourSquare.com is one of the first websites build with business in mind, e.g., Facebook has a social purpose and has adapted for business purposes.
  • Text Messaging.  In the mobile Internet world, short codes are used to build a list of prospects, e.g., an automotive store might send “text FredAuto to 99999.”  A streetwear retail store, The Attic, in Southern CA recently built a 1200 member VIP club to inform existing customers via mobile phones.  Recently, 232 people $20%) showed up for a sale informing them of a recent sale. $20K in 3 hours resulted.

Mobile phone users are beginning to use smartphones as their primary computer and TV. CNN Tech

A few more random statistics include the fact that 65% sleep with their phone and 6 to 10% text while having sex.  Also, 24% of people under 25 love to text while using the bathroom.  It’s time to “text” or get off the pot.  What are some secrets for mobile marketing?

  1. Never do another strategy, campaign or consulting job without thinking Mobile.  In today’s environment, web designers will take a few extra minutes to complete the basic SEO features.  Most are thinking SEO, but few today are truly thinking mobile.  For example, should your vehicle ads have your website, or mobile website, where someone can readily access it WHEN THEY SEE YOUR AD.
  2. Center mobile marketing around a database and FIRST drive text messages.  Why?  Text messages have a 95% open rate.  Also, text messaging works on all phones, and don’t require that people are in a wifi area.
  3. The iPhone, iPad, & mobile applications are currently only a couple of “fleas on the elephant. ” Therefore, it isn’t advisable to spend $5 to 10K on a mobile app, which would still need to be promoted, marketed, etc.  At $.99 per app sale, how many would it take to break even.

What about mobile-oriented websites?  Actually, these are easy to build, taking about 30 minutes per site.  DanHollings.mobi is an example.  In addition, local businesses need to be listed in Google Mobile as well as Google Local.  Dan offers three programs to his clients:

  • Mobile Bandit.  Add 10 clients at $1000 per month to earn $120,000/yr.
  • Gangster Money. How to get killer quality mobile traffic for as low as a penny.  AdMob is a pay-per-click network that can be used to generate very cheap traffic for pennies vs. in the dollar range on Google.
  • Mobile Marketing Cornerstone.  Turning 14 wild goose chases into 14 logical steps to making money.  How to structure text messages to better convert prospects.  Four formulas are included, e.g., Get Rich Quick.   Dan also has 7 Mobile Strategy Worksheets (7×7 Mobile Strategy Worksheets).

Dan Hollings “owed” attendees with his overall knowledge and over-delivered content on an introductory webinar to help others both understand the basics as well as get started with their own campaigns.  His three session detailed training should be a “no-brainer” for any serious Internet marketer.

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Search Engine Strategies – A Game Plan for Getting on Google Page 1

On August 4, 2010, in Search Engine Optimization, Wealth Strategies, by Jim
0

This article provides a strategy of getting ranked on the first page of the search engines.  Our strategy is based on using the capabilities inherent in a WordPress.org hosted blog. We reveal here the detailed setup needed in order to get your site ranked at or near the top.

Many good short videos are available on YouTube that describe setting up a basic WordPress Blog.  Once you have finished this basic setup and selected a theme that you like and fits your main purpose, the following plugins should be added for best results, often getting you quickly on page one of Google.

  • Permalinks – Install Redirection plugin by John Godley and set your permalinks to: /%category%/%postname%/.  This change will optimize the titles of each blog post for better results.
  • Category URLs – Install Top Level Categories by Filipe Fortes.  This plugin shortens the “wordiness” of your blog post titles.
  • Define Canonical URL in Tools>Redirection>Modules (e.g., strip www).  This setting will prevent search engine penalty from having duplicate paths to your blog, e.g., http://www.jimgreen.us and http://jimgreen.us.
  • Optimize meta tags & other html code using Headspace2 plugin by John Godley.  See detailed training session for detailed instructions on these settings, although for example each of your categories should have a description.
  • Optimize blog structure using Yoast Breadcrumbs plugin, Dagon Design sitemap generator, and Karailiev’s XML sitemap generator.  These settings make it easier for search engine spiders to index your site.
  • Optimize blog speed with W3 Total Cache plugin by Frederick Townes.
  • Create backlinks using RSS submission feeds, article marketing tools such as Automatic Article Submitter,  video marketing tools such as Traffic Geyser, and social bookmarking sites using OnlyWire or SocialMarker.com

These are just a few suggestions to optimizing your blog.  Further details are available in detailed training calls available to members of My Lead System Pro attraction marketing system, or if registering for weekly training updates on our blog.   Having reasonably used the above plugins and settings, you’ll find your blog steadily, if not immediately moving up in the rankings, especially if you add material on a regular basis.

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