Jason Fladlien, Internet MarketerJason Fladlien is, arguably, one of the most successful online marketers today.  His products lead the industry in several categories, with a focus on WordPress themes, plugins, etc.  He also produces outstanding information products using a “two-hour” product creation formula:

One Sitting, One Problem, One Solution

Jason’s first product created this way was a 7 page, $4 report:  “How to write an article in 7 minutes or less,” published Nov 12th, 2007.  He bought a $20 ad, and sold 268 copies in 24 hours (and now had a list of buyers).  He raised the price to $7 the next week and $17 the following week.  Today, this report sells for $47, and still makes him almost $200 monthly.

He believes that anyone with “some” ambition, a bit of focus, and a good amount of desire could do the same using his “single-sitting” formula.  He’s found that with his consulting clients, just a little push sometimes can be the difference in getting their first significant sales online and getting underway for 6-figure annual earnings.

One of Jason’s “secrets” is to not focus on “big” benefits vs. actual problems (or pains) that people are experiencing.  Products that solve these type of problems will produce the most sales.  An immediate pain with a fast solution is the type of products that warrant focus.

Jason offers a 9 week “Product eClass” which has produced several 6-figure earners, and is available only on a limited basis via invitation-only webinar.  To register for his upcoming webinars, use this link.

White hat seo symbolizes good ethic techniques...

White hat seo symbolizes good ethic techniques in search engine marketing (Photo credit: Wikipedia)

Creating SEO friendly images is simple to do, yet many website owners neglect this valuable source of search engine traffic. To make it even more simple, WordPress has some great tools built in to help you optimize your images.   There are also several essential plugins we recommend in order to maximize your optimization and professional (or paid upgrade) versions that can be extremely valuable.

The most important thing to know is that while people can see your images, search engines must rely on underlying html attributes, although technology at Google is now able to identify and classify images.  But they still rely heavily on the words in the tags and titles you give your images.  Just a little attention to detail can go a long way in improving your results and search engine rankings.

When creating or uploading content consider the following:

  • All images should have ALT and TITLE attributes defined. This is the image equivalent of the doc title or metadescription for the page.Images Properties Detail Tab
  • Image filenames should have a relevant name, ideally with a keyword in it. For example, an image file of “logo.jpg” might make sense to you, the website owner, but it won’t mean anything at all to a search engine. “wordpresslogo.jpg” is a much more descriptive, and relevant, filename.  But don’t be overly “spammy” in your naming, by excessive keyword stuffing or you’ll be penalized.
  • Before uploading images from your computer, modify the image properties to include title and tags on the “Details” tab (shown at right).

When adding a new a WordPress page or post, remember to give the image file a relevant name and fill in the spaces provided for ALT and TITLE tags.  It may be a good idea to review or spot-check your site, updating/completing the ALT and TITLE tags on images.

In our guide to essential WordPress plugins, we chose the All in One SEO Pack plugin for SEO.  In addition,  All in One SEO Pack – Pro Version provides additional SEO customization and features, access to personal support, advanced updates, and removes all advertisements.

 

Jason Fladlien is regarded by most as the new Internet marketing wunderkind.  His latest product puts his talent on realtime display, as well as reveals many of the secrets that has allowed his company, Rapid Crush Consulting, to make a transition from information products to leading software developer in the last year.Jason Fladlien's Product Creation Secrets - Plugin Hot Shot

Jason is a self-proclaimed WordPress plugin addict.  He buys everything that he sees on the market, but with a method and strategy to his madness.  His latest product offering, Plugin Hotshot, was developed during his popular Product eClass, as a live example for his students.  This product is to be offered for sale, but his eClass students have the first shot at promoting it.

What most marketers haven’t realized beforehand is that Rapid Crush Consulting rarely develops software “from scratch.”  Rather, their methodology makes use of research, negotiation, and refinement of products that may be offered on venues such as the Warrior Forum with resell rights.  But even if a product doesn’t come with such rights, Jason often will offer to buy products that may have a promising potential if properly marketed.

Whose  methodology does this bring to mind?  Can anyone say Microsoft’s Bill Gates?  Jason believes that as the Internet’s information and software products industry matures, there will be a tendency to consolidate, as a products publisher model replaces the current “wild west” environment.

Plugin Hot Shot, Jason’s newest product, simply documents some of the successful methodology that his company has used to create an amazing level of success recently.  It covers the development process as well as the level of support needed by a company seeking to do an adequate job in the software arena.  When done correctly, however, the rewards can be significant.  Rapid Crush has developed one of the industry’s best line of products related to the popular WordPress platform, including:

English: This is a screenshot of an example wi...

Image via Wikipedia

  • WP Local Pro – An excellent WordPress theme, which is very popular with local business consultants.  Using this theme is easy and produces very professional looking websites that don’t look like a typical WordPress blog.
  • WP FanPro – An innovative WordPress-based customization tool for Facebook lovers.
  • WP MobilePro – A tool to develop, increasingly important mobile-compatible versions of any website.
  • WP Twin – Simple WordPress backup system.

These are just a few of the innovative plugins developed by Jason Fladlien and his team at Rapid Crush.  His Hotshot Plugin product is a must read for those that seek to survive and thrive in the rapidly changing Internet marketing environment.

Not too long ago, the only “social media” was email.  Local businesses were only interested in Yellow Pages, TV, newspapers and radio ads.  And, Mark Zuckerburg only allowed college kids on Facebook.  Today, there are nearly 700 million users on Facebook, but mainly for social reasons.  Is it possible today, to leverage Facebook to quickly produce income in today’s economy?

Mark Zuckerberg, founder and CEO of Facebook

Mark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia)

As most savvy marketers are intuitively aware, Facebook is a goldmine for business.  In fact, in the marketing world, there has never been a more powerful tool, especially due to its viral properties.  Facebook’s “viral” concept for businesses is primarily via its “Like” button.  In the old days, setting up a “Tell-A-Friend” script was very difficult by comparison.  In addition, it’s Ads are demographically targeted, which is impossible on Google and integration with PC”s and mobile devices is seamless on Facebook.  Finally, its built in tracking  provides much better information than Google’s Insights.

But, since Facebook is an inherently social platform, it requires a certain “finesse,” which many fail to understand.  Sending and/or directly posting ads for products and services is actually grounds for immediate cancellation of an account.  Ads are allowed on Facebook Fan Pages, however, and in particular, can be placed as a “profile picture.”

Fan Page creation, which is easy and instant,  includes several nice features.  Up to 5 images can be uploaded with URL, which appear on the main page and can be linked to affiliate products (hint: market by targeting Facebook Groups).  Fan Pages can be created for products & free reports (including  PLR).  Here is a  strategy for consultants working with small businesses (business owners willing to develop in-house can simply create their own pages using some of the tools mentioned below).

  1. Pick a local business niche with high customer transaction value or high consumption volume.  Service businesses are best, e.g., restaurants, bars, dentists, chiropractors, gyms, etc.  These type of businesses are willing to pay $500 to $1500 upfront and a monthly maintenance fee of $50-$500 (for reputation maintenance) to manage their pages.
  2. Create generic industry Facebook Fan Page templates in advance with placeholder content and offer it to business owner in that particular niche.    This is fairly easy to accomplish from the Developers menu in Facebook, by “embedding” a website that is 580px in width.  In addition, several tools to facilitate the process are available including a WordPress theme by Rapid Crush Consulting, that is specifically designed for this purpose.
  3. Maintain control of the page and lease it to customers, so that  in the event of non-payment control of the page can be maintained.

Businesses are now recognizing the value of Facebook pages in increasing numbers.  Not only is Facebook an extremely viral advertising tool, but it is a high profile website that seems unlikely to face competition in the near term.  If Google can’t make a dent in Facebook’s preeminence, it is unlikely that any other challenges will soon appear.

 

If you visited this blog in the last week, you may have seen a warning from Google about the presence of malicious software.  In fact, this was the case, due to lack of attention to important preventative measures. Has this happened to your blog yet?  If so, how did you repair it?  If not, what are you doing to prevent loss due to malicious attack and getting shut down by Google?

What are the best practices that you need to observe in order to limit vulnerability of your WordPress site?

1.  Install WordPress securely.  It’s not just doing a manual install vs. Fantastico automated install that provides protection, although using auto installers can pose certain risks, e.g., using a standard database name (wrdp_1).

2.  Using standard account name for admin, e.g., “admin.”  If you made this mistake, as most have, there is an easy fix.

3.  Installing unverified plugins.  Although you should only install plugins that are listed on WordPress.org, and thus vetted, there are other security holes, even in these.  You can check and fix security weaknesses before even installing a plugin.

Malicious websites attempt to install spyware ...

Malicious websites attempt to install spyware …

4.  Scan your blog for security risks.  There are tools that automate the process of finding/preventing security issues with your blog and fixing issues in the standard WordPress installation.

5.  Limit login attempts. WordPress plugins are available to prevent brute force hacking of your user accounts whether attempted via normal login or using auth cookies.

6.  HTAccess configuration.  Although not standard with WordPress installations, this important file must be configured in at least two locations for best security protection.

7.  Backups of WordPress.  There are many things that can go wrong in the life of your blog.  There are several types of backups including cpanel, database, full backup and others to consider in your backup strategy.

WP Secure Pro is a product devised by Wil Mattos and Jason Fladlien, two of the most savvy Internet marketers on the planet.  In addition, since their business is valued in the $ millions per year, they have a large stake in the security of their websites and depend heavily on their WordPress installations.  Their product is developed based on their own WordPress skills as well as the insight of the foremost WordPress security expert in the business.

If you depend on your blog for a living, or plan to, then this security product is definitely for you. There is also a security guide from Matt Garrett on how to secure your blog using available free plugins.  Unfortunately, we found out the hard way, but perhaps you have the option to take preventative measures.  The good news is that if you’re using WordPress, as with many other everyday tasks in a dangerous Internet environment, at least you don’t have to do all the heavy lifting.  Many tools are readily available to quickly solve any security nightmares you may be facing.

Image representing Google as depicted in Crunc...

Image via CrunchBase

Google’s Panda update is now about 6 months old.  According to Andy Fletcher, founder of DigiResults, Panda is nothing to fear, if you do SEO the right way.  What are his credentials?  One of his recent clients landed a contract for a major cell phone provider, using Andy’s techniques, by demonstrating the ability to successfully market $80,000 in handsets in a one month period.

Is SEO dead, post-Panda?  Quite the contrary.  Google’s tactics are to pick a few big name, high profile sites every year to devalue and scare everyone.  Many people will stop building links as a result, in their estimation.  Although it’s not true that nothing has changed, it is true that Google has a lot of marketers running scared.

One important concept, which Andy explains is the concept of “Query Deserve Freshness (QDF).”  Depending on what a user is looking for, it could be the latest CNN article on topic or a more static Wikipedia article.  Link velocity is used to determine specific results.

If Google finds 100’s of links to a page for several days and then afterwards, hardly any.  This defines a trending topic, or something like a passing fancy.  A more lasting commentary page will have stable, and consistently growing links to it.  Therefore the topic remains interesting and the page rank remains high.

The end result of Google’s algorithm changes is ranking death only if users stop building links in response to their scare tactics.  The key is to not suddenly stop building links.  But it’s also important to build backlinks from pages that have lots of backlinks.  Andy also teaches a concept of using “Link Fire Walls.” These are feeder sites to your blog or main site across several hosting accounts, which include the boost of an exact match domain, e.g., an important keyword within the domain itself.  By using several (about 6) of these firewalls, you can overcome the law of averages which dictates that 2/10 sites you build will never rank.

The link firewall concept can be used with free blogs from WordPress.com, Blogger.com, etc.  But if actual exact match domains are used, then the firewalls can be monetized using Adsense, Amazon, Ebay, or lead capture.  In either case, you must build lots of backlinks to your firewalls.  Fortunately, DigiResults offers a WordPress plugin, Digi Article Blaster, that easily generates over 150  article submissions to directory sites.  Although there are many other similar tools, Andy’s may be the only one based on WordPress.

Adam Short has developed one of the most successful strategies for creating small niche sites that make as little as $150 per month or up to $6,000 per month.  He has personally built over 300 sites that make him over 6-figures per year.  Adam Short, Niche MarketerHe believes that it is realistic to be making 5-figures per month within 6 months to 1 year.  All that is needed is a domain name, hosting, WordPress, and a ClickBank Account for each site that you create and a willingness to “do the work.”

Adam who has been a full-time Internet marketer since 2005, began his Internet career at Overture. Today, he runs his 7-figure/year business based on both niche-based and affiliate marketing. He uses list building to capture opt-ins, with a headline based on what his audience wants and a “promise,” or offer of a free 10-day mini course. His autoresponder series (mini course) uses 2 content emails prior to every email asking for the sale.  Two of his sites are:

  • BettaFishCenter.com, a simple site which he built in 2005, creates a subscriber list and eventually sells a $15 ebook, getting 500 to 1000 visitors daily.  The site was first created as an affiliate site and when he realized the potential he had his own product created.
  • BinauralBeatsCenter.com is a similar site, although not as prolific as the first.

What are the steps to creating a good niche or affiliate program:

Image representing Clickbank as depicted in Cr...

Image via CrunchBase

  1. Choose the right market – Adam uses a tried-and-true formula.  First find out what is selling well online.  Then research search volume and competition, to find the easiest markets to get rankings.  What you want is markets with lots of buyers, but limited competition.  Adam recommends using Clickbank.com’s Marketplace to identify the markets and starting as an affiliate in your chosen markets.  In researching potential products, a product’s “gravity” is used to find the best products to promote.  Adam’s simple formula is using advanced search with gravity higher than 6 and 50 results per page.
  2. a)  Research search volume – Using Google’s Keyword tool, the search volume of the top 10 terms should be greater than 100,000 per month. b) Research search engine competition – Identify the Google PageRank of the top 3 most popular terms (ignoring duplicates).  Using SeoQuake.com, download the free SeoQuake plugin for quickest results in this analysis.  Average the top 10 results for the 3 most popular terms, eliminating any “outliers.”  You can expect rankings immediately for average PR 0,1 and within a week for PR 2 competition.
  3. Creating your website – The site will be based on 5-7 articles and an optional mini-course/opt-in page.  On the webinar, Adam shared a previously secret resource, MyArticleExpress.com, which will produce quality articles for $9.
  4. Secure permanent traffic – Using On-page and off-page SEO, create the content.  On-page SEO simply places the keyword in 5 places ( first paragraph, last paragraph, title tag, page name, link text in menu).  Off-page SEO is based on Adam’s 21 Day Traffic Blueprint using article marketing

The success of Adam’s methods make SEO easy, because his work is based on finding the “low hanging fruit,” or keywords up front.  Multiple top 10 rankings are easy within days or weeks, which last for years.

In addition, Adam offers a software automation tool, which creates unique, high-quality sites.  The tool, which is included in his Niche Profit Classroom membership site has “produced” many full-time marketers from people who didn’t have any prior experience.  The main course features 150 short videos that can be completed in a couple days, over 600 more advanced training videos in various aspects of Internet marketing, a keyword research tool, a website creation tool, a sales letter wizard (if selling your own product), and a newsletter creator (for autoresponder-based mini course).

An excellent webinar, providing very specific demonstration of using and managing Amazon S3 content was hosted recently by Jason Fladlien.  Wilson Mattos gave an overview of Amazon S3’s advantages, tools to use and some useful tips for managing content securely online using either php code or WordPress.  Jason demonstrated how to instantly embed video in a WordPress blog with a specific tool designed for this purpose.

S3 (Simple Storage Service) is a scalable, reliable, and fast file hosting service provided by Amazon.  There are no -fees or contracts and S3 can manage content securely if you do it right.  As of the date of this article, pricing is based on the following (prices have been dropping over time):

  • Storage – $0.14 per GB
  • Data Transfer IN – $0.10 per GB
  • Data Transfer OUT $0.15 per GB
  • Requests (Put, List, Copy) – $0.01 per 1,000
  • Requests (Get) – $0.01 per 10,000

1,000 20 minute videos with 30,000 views per month would result in $4.24 storage, $137.85 data transfer, and $.04 requests for a total of $142.13.  Jason Fladlien, who is considered a power user, typically pays less than $100 per month for his membership training videos, etc.  A more typical S3 user would pay from $5 to $10 per month.  Sign-up is easy by simply using your Amazon account (or create one if you don’t already have).  Both free and paid tools are available to manage content, including the S3 Organizer Toolset for Firefox and CloudBerry Explorer for Amazon S3.

There are different video formats used online, including FLV, MP4, and MOV.  All these are h.264 encoded.  SWF, a precursor to flash videos, is not a video format.  Smart phones always produce MP4 (h.264) files and both iPhone and Android are able to play this content vs. SWF, which is not readable.

When publishing online, you must balance quality vs. bandwidth.  Encoding above typical bandwidth, e.g., 768Kbps for DSL is not recommended.  MP4’s should be encoded at 450 to 500 Kbps.  Although most hosting accounts advertise unlimited bandwidth, continually abusing your bandwidth can result in suspension of your account with no prior warning.  Therefore, you should never serve videos from your hosting account for maximum throughput.  This is why the top 10 products on ClickBank all use Amazon S3 to host their videos, although 4 of the 10 are failing to properly secure their online content.  By comparison, YouTube.com accounts can be closed on a whim, and their servers aren’t optimized as well as Amazon’s for the user experience, so are not a good choice for anyone doing Internet marketing to any degree.

Although php code is readily available, S3Flowshield is a WordPress plugin that greatly simplifies the process of embedding videos and adds significant video capabilities not easily programmed by other means.  Content is obfuscated and links to your Amazon content can only be used once.  Also, the actual Amazon S3 buckets are not obviously displayed in your source code.  And, S3Flowshield includes a single domain commercial license for FlowPlayer for a limited time, valued at nearly the entire purchase price.

 

Backlinks

Backlinks (Photo credit: ivanpw)

 

In this article we discuss a simple process to get high quality backlinks to your website and improve its Google, Yahoo and Bing page rank.  We summarize a search engine optimization article written by Ryan Deis, that provides a simple process to improve the page rank of any website.  Using this process carefully, it’s not that difficult to build backlinks that produce higher search engine rankings.

By following these steps, you will be able to easily create 10 high quality backlinks to your website, resulting in higher search engine rankings:

  • If not using Firefox, download it from the Mozilla website.
  • Install the free SEO Quake plugin and restart Firefox.  The setup is simple, but for details, check for setup instructions on YouTube.
  • Use the following list of “Authority Codes” in Google’s search window to search for WordPress sites with content relevant to your website or blog, substituting your own targeted keyword in the string (Note:  additional codes are available for ExpressionEngine and BlogEngine.net blogs if needed, and the backlink search tool on this page can automatically find additional content quickly:
    • site:.com inurl:blog “post a comment” -”comments closed” -”you must be logged in” “YOUR KEYWORD
    • site:.org inurl:blog “post a comment” -”comments closed” -”you must be logged in” “YOUR KEYWORD”
    • site:.edu inurl:blog “post a comment” -”comments closed” -”you must be logged in” “YOUR KEYWORD”
    • site:.gov inurl:blog “post a comment” -”comments closed” -”you must be logged in” “YOUR KEYWORD”
  • If too few results are found, broaden (shorten) your keyword and try again.
  • Sort the results on PageRank, using the small “down arrow” next to the “PR” column in SeoQuake, resulting in highest PageRank sites on top of the results.  Check page 2 and lower if there aren’t enough high PR sites on page 1 of the search.
  • Find the highest possible ranking .com, .org, .gov and .edu that accept comments and make a valuable and relevant comment on blog entries, using good judgment.  Avoid comments that might be judged as “spam,” such as “You Rock!” or “Great post!”  Also make sure that the site allows you to enter your website with your comment.  Place your name and keyword in the “Name:” field, since this will be your backlinked text.  The keyword should be relevant to your site and descriptive, such as “Jim Green Internet Marketing and Advertising.”  If your blog is well-constructed, this is probably your site title!  Keep in mind that if your keywords don’t make sense in the “Name:” field you run the risk of being reported as spammer and being delisted by Google.
  • Your comments on the blog should be your opinion and relevant to the post on which your are commenting.  It’s ok to be a little controversial, but also helpful to the blogger for best results!

Your goal in producing high quality backlinks is to get 10 links.  In 2011, that would have put you on top of the rankings, but today a different approach is needed, due to changes in the search engine algorithms.  For additional search engine optimization (SEO) help, we recommend the work of SH Web Services.