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  • February 21, 2017/
  • by Jim
Have you noticed how it’s increasingly difficult to get all the sizes right for social media sites, including desktop, mobile, etc?  Although social media may represent the biggest shift in marketing and mass communications since the industrial revolution, things are changing all the time,...
  • February 19, 2017/
  • by Jim
Welcome to image alignment! The best way to demonstrate the ebb and flow of the various image positioning options is to nestle them snuggly among an ocean of words. On the topic of alignment, it should be noted that users can choose from the...
  • December 28, 2016/
  • by Jim
  A new client recently told me that he was paying Yelp $300 per month for their “services.” My initial reaction and what I told him that this was unnecessary, since Yelp listings are a free service.   Although most directories offer premium features...
  • December 26, 2016/
  • by Jim
For quite some time, Google Analytics (GA) has been around to help you collect, process, configure, and report website and mobile app data that results in actionable insights. Then in 2012, Google announced the release of its new groundbreaking product, known as Google Tag...
  • November 18, 2016/
  • by Jim
Insider Pages although often viewed as an authoritative source of citations, has become largely irrelevant.  Updates are best accomplished by simply submitting updates to ExpressUpdate.com, which now controls its content. We don’t recommend falling for the “offer” by Yext to update Insider Pages because...
  • October 21, 2016/
  • by Jim
With a third of the search engine market, Bing remains a relevant source of traffic for your business.  At a minimum, it is very important to create (or claim) your local Bing business page and optimize it for accuracy and completeness, as it will...