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3 Steps to Creating Your Own Inbox Magazine

Cover of "Changing the Channel: 12 Easy W...
Cover via Amazon

Mary Ellen Tribby,  co-author of Changing the Channel: 12 Easy Ways to Make Millions for Your Business, is a sought after business consultant.  She got her start in Forbes’ publishing business.  Later, as President of Weiss Research, the company grew from $11M to $67M in 12 months and also took Early to Rise, a division of Agora, from negative to $26M, with 30% profit margins using a digital publishing concept based on traditional magazine publishing.

Her “inbox magazine” concept  is based on making money though other people’s work (OPW).  Magazine publishers operate according the the following “rules:”

  • They don’t create content.  They find smart people who love to write.
  • They don’t get readers.  They get new readers for little or nothing.
  • They don’t create offers.  They send rich content to their readers, including affiliate offers, license deals, etc.
  • They just make money (and lots of it).

Times have changed since the days of needing a printing plant and large staffs.  Now in about 2-4 hours of effort, a sole entrepreneur can publish content on a weekly basis.   Mary Ellen initially discovered this model to create WorkingMomsOnly.com, an “inbox magazine” with a larger subscriber base after 6 months than Working Mother Magazine, which had been in existence 30 years.

Trust is a Must

How does it work?  The following steps can be used:

  1. Create content using a panel of experts, who give you free content.  You can “ride” their brand since you are maintaining top billing for yourself in the magazine.  WorkingMomsOnly.com
  2. Get subscribers using a website (WordPress is highly recommended).  According to usability studies, your sign-up capture box, should be on the upper right corner of your website.  Archived copies should be posted for SEO value.  A squeeze page is also a good idea, if you have time.  Or, check for inexpensive content on websites such as MasterResellRights.com vs. “reinventing the wheel.”  Tap into social media following and sponsor teleseminars and webinars to build your subscriber base.  Your expert panel can share their content for your subscriber base.  Websites such as nextmark.com can be used to rent a mailing list in your niche (note: Mary Ellen never pays rate card list price).
  3. Establish your “clicks to cash.”  Mary Ellen’s rules are to only do things that are good for your business and readers.  She carefully checks out every offer before “recommending” it.  Her commission “deal” on sales is 75%, since she isn’t asking for any reciprocation, e.g. mailing for them.  Panelists should be selected carefully, first checking out their products to see if you are comfortable recommending them.  Trust is a must.  Many additional sources of revenue will naturally follow including list rental, public speaking, book sales, and high dollar consulting.

Mary Ellen’s business model is very simple and inexpensive to start (less than $100).  According to Internet guru, Ryan Deiss, it is the most scalable and sellable model on the planet.  Mary Ellen and Ryan have teamed up in “Inbox Empire,” a 6-part webinar training program, to train others with a passion in life in launching their own “inbox magazine” from scratch.

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(18) Comments

    • Donna 4:47 pm

      My associated is having trouble accessing the site to purchase the Inbox Magazine system/program.

      I’ve already emailed Support@drivingtraffic.com, but thought I’d also email via your site as well to get in contact with someone – he said availability of products were limited, so we didn’t want to waste time!


    • Jim 6:08 pm

      Hi Donna,

      I was on the overview call, but I am not connected with the system. I know they said they’d limit the numbers, so I hope you can get in


    • V 3:04 pm

      Hi Jim,

      Basically, the elevator pitch of the concept: An email newsletter (Ezine) with multiple contributors.

      Reading your summary is great – the over view call was much too long (2 1/2 hours of mostly the primary host talking) and did not summarize or address important questions such as defining what is an ‘Inbox Magazine’, how to choose an audience or topic, formatting, and delivery.

    • M Purdy 4:28 pm

      Your summary is a lot better than their teleseminar, which was very difficult to get through — especially their tedious upfront personal introductions.

      Looking at MaryEllen’s website, it’s hard to believe that anyone is reading the articles there. This smells like a scam to me.

    • Jim 5:26 pm

      Agree that the specifics are missing, which is why they’re selling the course. But the concept resonates with me.

    • Jim 5:32 pm

      Thanks for your input. I agree that it was pretty lengthy…I just summarized the “meat.” What would make it a scam in your opinion?

    • Brenda Svoboda 2:39 pm

      If it’s the one with Ryan D. it was excruciatingly long but I had to stick with it to get to the punch line. Thanks for the summary.


    • Jim 3:01 pm

      No problem. Did you engage the offer?

    • Peter Van Hoeve 12:14 pm

      Hi Jim
      I to watched the webinar last night till just after 1.00am.I was disappointed with all the personal stuff in the beginning especially seeing it was after one before I got to bed this morning I understand that they are trying to get people’s confidence by relating their personal issues which is of course what they are promoting. I came across your website after googling. I am looking for a way of doing what they are talking about to fit a budget that the average person and people without a big financial backing can afford,do you have any suggestions. For me at present even if the whole course was just one monthly payment I am still not sure if I would follow through financially, like many nearly $1000 payout for yet another course it is a lot of money when there is no money coming in.
      Have you thought about doing an affordable course yourself if you know what the concepts are.
      thanks for your time Peter

    • Jim 12:32 pm

      I think it is a great concept and considering trying some of the ideas; hadn’t considered doing a course yet, though.

    • Avis 4:22 pm


      Wish I had read this before the painstakingly long viewing of the webinar. I agree with everyone else, the webinar was entirely too long because of the intros and you had to stick it out to get to the buy-in option. Wish I had known it was still available at their dot com url. I only saw it 9/4 so they still have room for buyers.

      Thanks for an excellent succinct presentation. I’m going to try it but not for their selling price.


    • Jim 4:45 pm

      Hi Avis,
      Let me know how it works out and I look forward to your magazine/ideas!

    • Linda Basta 3:21 pm

      Hi Peter
      Thanks for your post. The length of the intros were outragous, but I have to admit that i’ve really gotten to know them personally. They ARE ‘likable’ . I especially hated that I couldn’t fast forward or backtrack.
      I want to do this so much. money’s the issue. Also, that it seem we’d be the experimental group.
      I’d like to be able to look at other inbox magazine samples.

    • Jak Brand 1:26 am

      Hi Jim–
      I did start the INBOX EMPIRE MAGAZINE course by RYAN DEISS and MARYELLEN TRIBBY, because some of the best internet marketers that mostly teach *internet marketing* use RYAN DEISS as a go-to-guy for designing and physically implementing complex features into sales pages, shopping carts, etc. I also have a journalism background, and was surprised to learn that RD has made a massive fortune since college by creating PRINT, that’s right, hard copy newsletters for top dollar [mostly financial consulting]. The folks who commented here who expect any business person to give it away free are sadly mislead — I don’t blame consultants or instructors requiring payment for their services. So who really expects to get it for free upfront in a free intro webinar? HOWEVER…

      There are real problems, now that I’ve been through half the course, because MET only sites 2 of her own inbox magazines — and one of them has been sold, and the other doesn’t have real content or any of the elements she teaches you must have to be profitable. The other problem is, at least after the first 6 hours, they don’t disclose that you can’t have their success if you don’t purchase mailing lists — and they do mention that you *might* need solid, authentic, commercial e-mailing lists, that is, outside the incestuous internet affiliate marketing networks where real products and real services are quite rare.

      There are some great tools so far, but the model doesn’t look like it’s current, and they have still not shown us any current examples. I may have to ask for money back, but I would prefer to power on with real world examples, because I’m excited about doing an internet magazine. I just want the claims of the business model to be current and true — which RD and MET have not yet demonstrated.

    • Jim 7:02 am

      Hi Jak,

      Thanks for the feedback. Keep us posted on how it’s going for you. Like any business venture, there can be significant expenses. I don’t find that too surprising, but I agree that up front disclosure/warning would be better than finding out during the actual training.

      I think your level of excitement and belief in yourself will be the major factors in your own success. Skills and methodology will be important but secondary.


    • Dacy 3:27 pm

      Since I don’t know the yr. the comments below were published my quest:

      Can you make very good money using her system? Don’t want to spend that
      kind of money and lose it.

      Thank you for your reply, Jim.

    • Jim 8:15 am

      Yes, I think you could, depending on your own diligence and work ethic in applying what you learn.

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