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Pinterest Marketing

Pinterest vs. Instagram – A 4 Point Analysis

Here’s a shocker to most Internet marketers and entrepreneurs.  

Pinterest is far superior for marketing to Instagram, and when you know what you’re doing it can produce an almost endless supply of FREE and very targeted traffic to online offers.  

Difference 1 – Clicks

Online images

Instagram is owned by Facebook and Facebook does as much as it can to keep people on its websites.  Fact is, FB has built one of the most profitable companies in the world by selling your (and my) attention and eyeballs to advertisers.

The whole culture of Pinterest is linking AWAY from their site, typically used to link directly from Pinterest to sales pages, opt-in pages, ecommerce listings, affiliate offers and blogs and/ or podcasts.  

Literally, with Pinterest, anyone can generate traffic and send it to just about anywhere they want. 

Advantage: Pinterest

Difference 2 – Targeted Traffic 

Instagram absolutely does have a larger number of people on the platform when compared to Pinterest.  

Instagram has about 1 Billion users, versus the 250 Million on Pinterest.  

But who cares when Instagram makes it extremely difficult to get clicks?  

Volume of traffic means nothing unless there is some benefit.  And the way Pinterest is set up, it can generate targeted clicks from people who are already interested in a niche or subject matter; targeting many that have a high buyer intent.  

Advantage: Pinterest

Difference 3 – Longevity

According to an article on WebFX, who crunched the numbers on the longevity of social media posts:

  • The half life of a Tweet is 24 minutes.
  • The half life of a Facebook post is 90 minutes. 
  • The half life of a LinkedIn post is 24 hours.
  • The half life of an Instagram post is 48 hours. 
  • The half life of a Pinterest pin is 3 ½ months!

Advantage: Pinterest (By a lot)

Difference 4 – Motivation

When people browse Instagram, they’re often there to explore a bit, look at their friends or artists profiles, and they generally go there to relax. 

So it’s very much a “personal brand” kind of platform… think of your Kim Kardashians of the world.  

Pinterest, on the other hand, is where people start planning to do things. 

They make shopping lists, save pins for future purchases, and can easily be taken to other websites. 

If you have a personal brand and don’t really plan to sell anything other than that, then Instagram may be better for you.

For those who sell physical products, training programs or have a business to promote, Pinterest is the best choice. T learn more watch this training.

Summary Advantage:

Pinterest (For Products) 

Instagram (For Personal Brands) 

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