Reviews should be a key component of every business’ marketing strategy.  As a side benefit, using customer reviews as online content can also provide a boost to online visibility.  And, unfortunately, even a single negative review can quickly undo efforts to market the strengths of a business.  Multiple negative reviews can even threaten a business’ viability and very existence.

There are many tactics your business can employ to boost your search engine optimization efforts.  Did you know there are ways that customer reviews improve SEO? User generated content such as customer reviews are an often overlooked, but powerful way to to positively effect your search engine optimization.  When you look at the statistics, it is hard to ignore the heavy influence customer reviews have on the buying decisions of consumers:

• 90% of consumers say positive reviews influenced their purchase decision. (Marketing Land)

• 82% of users visit review sites because they intend to buy a product or service and 89% make a purchase within a week. (Nielsen)

• Businesses risk losing as many as 22% of customers when just one negative article is found by users considering buying their product. Three negative articles found in a search query brings the potential for lost customers up to 59% and four or more appearing in Google search results takes it up to a loss of 70% of potential customers. (Moz)

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