Evergreen Content Syndication – Building Backlinks that Google Likes
Peter Garety started his online business in 2008, and didn’t make any money for 14 months. But by 2010, he became proficient getting good Google rankings and started to make money. He now shares with customers how to rank for keywords and build a social “buzz” about a website.
Today, the Google Panda & Penguin rules have changed the SEO rules. Rather than the widely accepted rules, e.g., creating many backlinks and using exact domain match for ranking, Google now has changed emphasis for:
- Relevancy – Although this isn’t new, the emphasis is now on high quality websites, including rich media cand authoritative content. Google also is measuring “bounce rate” for visitors to websites.
- Social Influence – Who you are, what others say about you and how often. Google wants to know your social “weight.”
- Brand Name – Are you an authority in a niche, with recognition in the social media sites?
Peter teaches his clients to setup an Announcement and Traffic Generation Channel. On the Announcement Channel, accounts are setup on Web 2.0 properties that focus on your main website “brand,” e.g., using WordPress.com, tumblr.com and Facebook, Twitter, etc.
The Traffic Generation Channel is then used, and is composed of a network of social accounts based on your main site categories. Each category should then be defined by primary and secondary keywords, which are used to setup additional Web 2.0 accounts.
Content is then syndicated to the announcement channel, e.g., announcing new content using a snippet (500 characters) of the latest blog post. Each site should use different anchor text, to avoid the “appearance” of stuffing keywords across the Internet. A timetable is established for each network, e.g. , 2 times per week or every other day (which Google is now on the lookout for).
Finally, a list of niche authority sites should be researched and maintained. These are used to syndicate high quality content. Here is how to do this with curated content (the latest rage):
- Use 2-3 pieces of written authority content and one YouTube video.
- Create a unique title, introduction and closing for your post.
- Add a snippet of each authority content in the middle plus one YouTube video.
- Keep all links to authority websites and add one link back to your website.
- Add one Google+ profile link at the end of the curated content (use one of the 3 authors, which articles you used for curation).
The benefits of this approach will be higher ranking and instant authority, since Google “loves” curated content and will recognize that you’re sharing others’ content. This will result in instant traffic via exposure to real authorities in your niche. But how can you syndicate content to 40-60 web 2.0 websites without spending the entire day doing so?
Fortunately, Peter offers a content syndication system to automate much of the work. This system takes advantage of the power of social networks as well as using principles compatible with the Google Panda and Penguin updates. But unfortunately, the access to the system is currently closed, although it has been recently available via special webinar invitation and may be in the future, periodically.