YouTube held its annual Brandcast event last week as part of the Digital Content NewFronts, giving the online video industry an exclusive peek into what’s trending, and making big waves on the platform. There were a ton of product announcements, critical data, and quotable quotations to share, so after bringing you up to speed on what you may have missed at the fifth annual Brandcast in New York, I will examine the trends in the digital video marketing business and pose half a dozen questions that video marketers need to ask their company or their clients to gauge if they need to change their online video strategy.

YouTube 2016: New Statistics and Data 

A ton of research was released by YouTube last week. Here are just some of the highlights:

• YouTube reaches more US 18-49 year-olds during prime time than the top 10 TV shows combined.1
• Brands that advertise on YouTube rather TV during prime time reach 56% more of this age group.
• The number of hours spent watching YouTube on TV screens more than doubled YOY in Q4 2015
• YouTube announced that the top rated YouTube Kids app has exceeded over 10 billion views in a year.
• Among US teens, 8 of the top 10 most popular and influential celebrities are YouTube stars.
• Over 800 additional YouTube creators surpassed one million subscribers.
• 6 in 10 YouTube subscribers say their views of a brand or company have been influenced by a creator4.

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