What can be done to improve your skill-set in sales?  How can you increase your exposure and improve your “brand?”  Of course you want to get all the training you can get your hands on and learn as many shortcuts as possible.  But for most of us, the skills needed in marketing take time to develop.  At some point, however, it is time for the rubber to meet the road, literally sometimes.  Maybe you’ll be really bad at it to start.  Most people are, but don’t let that stop you.  Just do it.  Then do it some more again and again.

So as we continue to run life’s race what areas do we need to practice on to improve our skills?  What are the basics; especially what areas are likely to slip by.  What skills do you need to practice.  Here, we suggest several that you should be practicing daily.

• Blogging – You really need to be in the habit of blogging almost perpetually.  This skill alone is the cornerstone of attraction marketing.  Are you branding “You, Inc.” on your blog, or is it all about some scientist or company that you’ve been brainwashed by.  Now don’t get me wrong, in that you need to be really passionate about your scientist and your chosen company, because they are about changing the world, after all, aren’t they?  But you can’t lose focus and need to create your brand first.
• Video marketing – You may have noticed what seems to be an explosion of video here lately, as well as all over the Internet on this topic.  Video marketing is absolutely one of the most important factors in your attraction marketing campaign.  How is it going for you?  How many videos have you created this week?  this month?  this year?  What are your goals.  If, like many of us, fear of being imperfect is holding you back, then it may be time to enter the fray.  Have fun, but most of all, get in the game and practice until you’re doing videos almost habitually!
• Content marketing –  Another important tool.  One of my mentors once said that your goal should be to create one “killer” article at least each week.  Then, by extension, syndicate this article once a week throughout the Internet using social media.  Maybe you want to target a specific high visibility directory with one of the lesser quality articles a time or two a week as well.  As you probably know, some directories try to insist on only receiving unique content.  So here is your chance.  Maybe write one a little off topic in area that fuels your passion.  Just go for it and log it all as practice for the long-haul.

Additional strategies in paid ads, social media, and other types of advertising could supplement or replace those above, depending on your own strategy.  This is just one suggested approach and it may not work for everyone.