One of the most important factors to achieving success in attraction marketing, with its implicit leadership requirements, or any aspect of life is having a high level of self-esteem.  Conversely, low self-esteem can easily ruin any possibility of reaching your goals.  Attitude is not enough.  You must take on the level of activity that someone who is already at the level you desire to attain has already done.

First, you must choose someone to emulate.  This person will be your “model.”  You can’t do it all at once, but eventually you will become like your role model and do the things they do.  Your must, above all, understand why they do what they do and what their goals are.

Use your imagination to develop your capabilities and behavior.  Imagine yourself as a champion in your particular endeavor.  A customer focus can help you to motivate yourself to achieve more.  Helping others is something that results in self-satisfaction, as well as gets you moving in the morning.

You must begin the process with a self evaluation.  Do you have a correct picture of yourself, or are you in denial about some aspects of yourself?  Do you believe you have what it takes?  Is there anyone who looks or acts like I do that is very successful?

You must choose to change and begin acting as if you have the capacity to become the person you want to emulate.  You must convince yourself at a subconscious level that you are a champion.  Your subconscious mind cannot distinguish between the real and the imagined.  If you can start out acting “as if” you were wildly successful, you mind will complete the picture for you.

Then, if combined with new habits, you will soon change your reality.  This process can take some time, so you must be patient.  Usually to change an attitude, it takes 21 days of changed behavior, thinking, and imagining to make it a reality.

What if you stumble along the way?  Don’t allow self-doubt to creep in. Affirmations are an important way to course correct, especially those backed by strong feelings and emotions.  Here area a few that may be useful:

• I am constantly working on my goal achievement
• I am an optimistic thinker
• I react calmly and intelligently to stressful circumstances
• I am in complete control of my emotions and feelings

Self esteem is critical to achieving your highest goals.  You can become more successful than the person you currently emulate.  Start today; use your imagination and develop the habits that will make it all come true.