In this article we discuss the two main reasons for using an attraction marketing system.   As traditional advertising and marketing methods are rapidly replaced by online ads and marketing systems, the Internet has become more and more of a necessary element in an overall marketing strategy.  Although only recently popularized, attraction marketing has been used well  before the advent of the Internet, Facebook or YouTube.

Individuals demonstrating significant business success or knowledge of important business elements have always attracted a following.  This has usually translated into significantly higher earnings than the “average” network marketing journeyman will ever see.

Now, just as most business owners realize the importance of having an Internet presence, many network marketers are beginning to see the necessity of using attraction marketing.  In fact, online attraction marketing systems are now used by thousands of network marketing professionals, and growing in popularity daily.  Obviously generating leads is an important factor, but beyond that there are two primary reasons these systems are so popular,and as many believe, essential.

First, by investing in an attraction market system, individuals are demonstrating leadership and vision.  This, in fact, then attracts others to them as they begin to see the results and advantages.  Many report actually recruiting leaders in other companies or their own to join first their attraction marketing team and later even their primary business.

Second, attraction marketing leverages the power of automation and of the Internet.   By using traditional methods,  an increase of two team members per month was considered an adequate target for success.  Now, many attraction marketing professionals are adding several new team members on a daily basis.

In addition, adding attraction marketing diversifies the efforts to build an enterprise.  Although traditional network marketing approaches and methods still work, having an additional method or toolkit significantly improves the possibilities for business building anywhere in the world, 24×7 while you sleep.  In the context of fishing, it is equivalent to increasing the number of “poles in the water.”

As  more and more network marketers recognize the need of an attraction marketing system that brands them vs. just the company replicated websites, this phenomenon will surely grow.  We already have see the rise of blogging, and are beginning to see full-fledged attraction marketing systems including landing and squeeze pages, capture pages, and autoresponders for follow-up.

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