In this article we review a webinar presented recently by Todd Falcone which included a new announcement by the founders of MLM Lead System Pro.  Todd has been successful in this industry, having spent 11 years with a lead generation company, and is very much qualified to address this topic.  His success formula is as follows:

Mindset + Skill-set + Action = Results.

Mindset and belief is the first part of the equation.  First, do you believe in what you’re doing?  If you doubt what you’re doing, who will believe in you?  It is vital that you “believe” that network marketing works.  Here are three key questions you must be able to answer affirmatively:

1.  Do “real” people make the kind of money in the industry that you want to make?

2.  Do people make the kind of money I would like to have in my life in my company?

3.  Do customers derive a benefit from the products and services you bring to the marketplace?

The second part of the equation is skill-set.  What kind of skills are needed in the MLM or direct sales industry?  Knowing how to interact with people as a true “leader” is paramount.  You must align yourself with a training system that develops your leadership skills is vital.

The third part of the question is actions.  The most important activity you MUST be involved with is “exposure.”  Marketing and prospecting are the two key activities you must be accomplishing.  What tools and systems are you using to expose your opportunity and eventually your products and services?  Knowing that prospecting is the #1 activity that leads to revenue, you can choose to be either good at it, or bad at it.  Knowing that you must prospect to earn money, you can choose to either recruit up, or recruit down.  As mentioned on the call, Todd spent 11 years in a network marketing leads generation company.  Here is a video of Todd making “live dials” on his weekly conference call, something that he stated he has not done as much of lately, since too many of the people encountered are not really “qualified” to be starting a home business.

Talking to “your broke friends,” or under-qualified Internet “suspects” takes you down the socio-economic chain where you encounter the most skepticism and resistance.  Most people are afraid of “recruiting up,” although once you try this once, you’ll discover this to be the path of least resistance.  These “professional” people have money and recognize a good opportunity when they encounter it.

Would you rather recruit a realtor or someone who flips burgers?  A realtor sells for a living, calls on people,works independently for commissions and is a risk taker.  A minimum wage earner does menial tasks, punches in and out, makes minimum wages and takes no risks.  The choice should be obvious.

The problem with new marketers is opening their eyes to opportunity.  According to Todd, “the eyes cannot see the things they are not prepared to see.”  What if you were to contact realtors every time you see a listing in front of a house.  Pick up the phone.  “Hi Jan, I just saw your listing.  I’m an entrepreneur expanding my business in the area.  Do you at all keep your options open beyond what you now do in your real estate business?”  If “yes,” set an appointment and get your prospecting tool in their hands.  Other professionals you should be contacting include mortgage brokers, insurance agents, small business owners, sales professionals, and managers.

This formula is currently available in Todd’s Home Study Course:  “Insider Secrets to Recruiting Professionals.”  For suggestions on products and a marketing system please check out this new system for anyone who wants to generate leads on Facebook.