We were recently introduced to Max Steingart’s Endless Leads 4.0 Training Course by a leading internet and network marketing expert.  The training provides guidance and instructions for using social media to generate cheap mlm leads for any network marketing business online.   His material is very simplistic, yet revolutionary, in that very few internet and network marketing mentors have the slightest clue about building relationships. This article provides a review of what Max has to offer and its effectiveness vs. Tim Sales’ popular “Professional Inviter” training.

Max, as many know bills himself as the “Father of Social Media,” due to the fact that he began using his current technique in the days of America Online. Facebook and My Space didn’t even exist, yet, but Max began to explode his downline while simply “making friends” within the AOL system. In a sense, Max’s course is a throw-back to basic relationship skills taught by authors such as Dale Carnegie.  Simply put, Max’s advice is to never expose or offer your business  opportunity unless your “friend” has been qualified ahead of time, meaning they have already expressed a need or interest in what you have to offer.

So what about Max’s content?  As a big fan of leading network marketing sales trainer Tim Sales, the comparison is an obvious one to us.  Although both operate in a fairly narrow niche, it seems to us that Tim has a larger following.  After all, he’s the author of the very popular Brilliant Compensation video which makes the case for the viability of the network marketing industry.  It wasn’t until Robert Kiyosaki recently jumped on board with his own endorsement that a stronger testimonial and “apology” for what many call a “pyramid” was available.

What is special about Max?  Although his training seems on the surface much more simplistic than the more “academic” approach used by Tim Sales, in a sense it is more complete, since Max provides exact questions to use in the “relationship building” process.  Of course, flexibility and tailoring of approaches on a case by case basis are important in either system.  A big difference is that Max’s method truly seems much more rejection free.  In Tim’s approach, the network marketing, or pyramid “objection” is addressed up front, which may actually raise it in cases where in may not have been present.

Another difference is that Max’s course is online vs. a CD set and has more extensive videos, which seem almost to be almost limitless.  This has its advantages, although it’s easy to get bogged down, too!

Finally, Max offers daily “Ask Max” sessions to his students, which are invaluable repetition as well as a direct means of access to a trainer that is very unusual in the training industry.  We don’t know how long Max will be able to keep up this incredible pace, but highly recommend his training for anyone that wants to learn directly from the “Father of Social Media” today’s best strategies for developing cheap mlm leads We also recommend Tim Sales’ training, but short of moving to Tampa and joining his team, he is much less accessible as a mentor, at least for now!