In this article we analyze the products available from direct sales companies selling water or water purification systems.   Companies that we considered were Vollara (formerly Ecoquest), Enagic (manufacturer of Kangen Water), and EvolvHealth.  Is the sale of water or water ionization devices via network marketing something to consider?   How do the products from these companies contrast and compare?

Vollara, formerly EcoQuest International, began operation in January 2010, although its roots go back to 1924 with its parent company, Electrolux.  Its LivingWater Essentials C7 filters tap water, removing toxins and creating pH-balanced, healthy alkaline water.  The unit lists for $1999 and operates with Direct Disk Ionization Technology, similar to a compact fluorescent lightbulb.

Enagic’s Kangen Water Levelux SD501 Water Ionizer can be found on Amazon.com for $3750.  The unit uses 7 ionizing chambers, reportedly producing higher ORP levels that its competitors. Currently there are two 5 star reviews on Amazon reporting positive experiences with the product.

Evolv Health’s product is essentially natural spring water and not in the same category as the products from Enagic and Vollara.  Its Natural Spring Water product costs $55/case, which includes 24 16.9oz bottles.  In addition to spring water, the product includes extract of alfalfa leaves, milk whey protein, and several enzymes such as bromelain, papain, protease, amylase, lipase, lactase, and cellulase.

In our review we found that the main competitor in alkaline water machines to be Jupiter Aquarius Water pH Alkaline Ionizer Model JP108.  The unit lists for $1995 and claims to be the favorite of such authorities as Sang Whang, author of Reverse Aging and Dr Robert Young, author of The pH miracle.  The manufacturer claims that its .01 micron filter provides a unique advantage.  Jupiter does not sell its products through network marketing at this time.

A review by Stephen Lower, a retired faculty member of the Dept of Chemistry, Simon Fraser University, concludes that claims made for alkaline water are pseudoscience.  His review states that the alkalinity of water is quickly removed by the highly acidic gastric fluid in the stomach, but that when the stomach contents enter the intestine, they are neutralized and made alkaline by the pancreatic secretions.  So all water you drink eventually becomes alkaline anyway.

Obviously clean water is a priority for many people and even a necessity of life.  Network marketing provides an excellent distribution model for these type of products, which are now universally accepted in Japan.  Network marketing offers a method of better educating consumers about making the wisest choices possible for their own health.  Combined with internet marketing, these opportunities, although sounding strange at first glance become viable business opportunities, especially if combined with an effective attraction marketing strategy.