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Top 10 MLM Companies Review – A Quick Comparison of the Industry Leaders

In this article we take a quick look at the network marketing industry heavyweight contenders. We review the features, advantages and disadvantages of the top 5 MLM companies based on their popularity. The measure used to determine the most popular is simply Internet search traffic volume. Although these may not necessarily be the best reason for any person to join, we thought it would be useful to know a little about these companies that are attracting most attention in the online world.

The basis of our analysis is Ippei Kanehara’s article which uses Google search statistics.  His analysis is based on Google Trends, which is a service from Google Labs that allows you to compare the number of searches for various keywords across time. The service can be used to determine the relative number of searches for various MLM companies.  Here are the results from recent data, along with some information about the company:

  1. Amway– Amway was founded in 1959 when its founders signed up to become distributors of Nutrilite vitamins, and is famous for “legitimizing” the network marketing industry in 1979 when the FTC found that Amway does not qualify as a pyramid scheme.   The FTC ruling was due to the fact that its compensation system is based on retail sales vs. payments for recruiting.
    2010/10/02 at Amway CENTER.
    2010/10/02 at Amway CENTER. (Photo credit: Wikipedia)

    Amway reported sales of $8.1 billion in 2022.  Amway North America was closed in the early 2000’s and most North American distributors joined sister company Quixtar, but still continue to order Amway products.  At that time, the average monthly earnings for “active” Independent Business Owners was reported to be $115.  Advantages of Amway/Quixtar are its widespread name recognition.  The main disadvantage reported by many is its older style compensation plan which makes achievement of full-time income problematic.

  2.  Avon Products – As of 2021, Avon has been around for a whopping 135 years.That’s incredible. And company sticks around for that long unless they’re providing something valuable to the market. As  the Google Trends data above, this MLM is trending downwards in recent years. But I mean…they’ve been solid for over a century, so I’m really not worried about it.How much do you make selling Avon? Well, you can look forward to making 25% for everything you sell. You can also look forward to a bonus of $20 for every $200 in each sales campaign. For every $1,000 cumulative sales, you’ll earn a 10% bonus as well. You can also earn bonuses if you invite others to join the ranks and work with in the business.
  3. Herbalife – Herbalife was founded in 1980 and reported net sales of $5.2 billion in 2022.  Over the years Herbalife has faced occasional legal challenges over the safety of its products, none of which has yet been upheld, although the company settled with the California Attorney General in 1985 for $850 million over making inflated product claims.  The company’s product formulations were changed to eliminate Ma Huang in 2002 when several US states banned the use of ephedrine alkaloids.  In 2007 a scientific study at the University Hospital of Bern Switzerland and Israeli hospitals found an association between consumption of Herbalife products and hepatitis.  These items and other media and legal settlements seem to be the company’s main disadvantages.
  4. Mary Kay – Mary Kay was founded in 1963 as a skin care and cosmetics products company, based initially on a recipe from a tanner.  Worldwide sales were approximately $2.8 billion in 2022.  Brand recognition is the main advantage of this company, which obviously appeals more to women than men.  A high per annum turnover figure has been calculated for both US (68.6%) and Canadian (85%) consultants.  Earnings figures reported for Canada were that of 29,675 consultants, only 1878 earned more than $100. 276 of the 553 Sales Directors earned more than $17,471 and 15 of the 23 National Directors earned more than $100K, indicating a steep climb to significant earnings potential.
  5. Tupperware – Everybody knows Tupperware, and that will only work in  your favor if you decide to sell this item.  TupperwareThis is another brand that just ain’t goin’ nowhere, which provides a feeling of comfort and stability for anyone considering this MLM. You’ll even notice that according to Google Trends, they’ve experienced an increase in popularity recently that you typically don’t see in MLMs that have been in the game for this long.Tupperware provides a virtual “kit” of digital tools to individuals who are looking to start their business. The best part is, it’s priced at a modest $15. Can’t beat that! I really like this because it shows that they’re equipping their partners with the tools they need to keep up with the times.
  6.  Atomy – The company was founded in 2009, its a MLM that offers Korean skincare & cosmetic products made out of all natural ingredients. They also have come out with dish detergent and some health supplements. There is a US headquarter in Washington. They also strive to make their products as affordable as possible, their motto: “Absolute Quality Absolute Price”. They offer a strong multi-tier compensation plan like any other popular MLM’s out there, the maximum is 35% commission over your total sales volume with all the bonuses. Atomy is gaining some serious popularity in recent years, if you like skincare & cosmetic products, I believe this is one of the best MLM’s out there you can join. Google estimated monthly search volume for “Atomy” is at 135,000/mo.
  7. Norwex – The company was founded in 1994, their flagship product is an antimicrobial ultra-microfiber cloth that allows consumers to clean their homes without harmful chemicals. The motto is: “improve the quality of life by radically reducing chemicals in our homes.” The compensation plan is rock solid at 35% which is among the best rates in all of MLM’s. The prices are affordable from $5 to $112. Their popularity has been on the rise for a while now which is indicative of their strong product & marketing. They even offer a 2 year warranty which is really impressive. There’s great reviews about their products so this is a definitely a solid MLM company with Monthly Google search volume for “Norwex” at 165,000/mo.
  8.  LegalShield – The company offers $20/month memberships that provide some basic legal services:
    They also have Identity Theft protection product as well at $14.95 per month. By recruiting others into LegalShield you earn some commission but the real money is made when you are able to sell LegalShield’s prepaid legal services as their associate but you may need backround in legal matters to effectively pull this off. They even claim they’ll provide leads to their associates even though as more associates have joined their company its not certain just how consistently you will get leads from them. In anycase if this niche tickles your fancy, LegalShield is definitely the best MLM out there in the law niche, also they’re consistently rising in popuarity and Forbes voted them as 78 out of 100 best company in America. Google estimated monthly search volume for “LegalShield” is at 22,000/mo.

  9. Plexus Worldwide – Plexus came into the scene hot in 2006 with a whole array of supplements & body creams to assist in nutrition, skin health, & weight loss. Their flagship product is the Plexus Slim which is a weight loss powder to be mixed with water that’s designed to burn calories & fat, it does not contain any caffeine. Its also claimed to help with healthy cholesterol, lipid, and blood sugar levels. They have a solid compensation plan as well at 25% at first level, 15% and 10% at next 2 levels of recruits. Plexus has maintained steady popularity over the years and still going strong into 2021 with signs of showing slight uptick since 2016, their product is so easy to use and raved for its good taste that they have solid customer retention. Google estimated monthly search volume for “Plexus” is at 301,000/mo.
  10. Modere – The company entered the market in 2015 their products include health & wellness, collagen science, household products, and personal care products. Their products have been used for 25 years though since it is a relaunch of a MLM that was called Neways International. Solid commission at 10-20% from retail which isn’t the highest but solid compensation plan for recruiting because you can earn down 8 levels at 3-5%. Their most popular product is their biocell collagen line and their weight management line. The Modere CellProof Serum is an anti-aging serum that is one of the primary attraction toward Modere. Modere has proven to show consistent rise in popularity since its launch in 2015, their products are definitely very interesting and so its a great MLM opportunity to consider. Google estimated monthly search volume for “Modere” is at 135,000/mo.

We don’t necessarily recommend or advise against joining any of these top companies, but merely wanted to look at a few facts about them.  We find that few people take the time to look at what companies are available in the home based business realm.  If evaluating home business opportunities, it is advisable to get familiar with the industry, establish some selection criteria and make an informed, unemotional choice.  One thing to note is that strong emotions often come into play in the “buying” process of selecting a home business opportunity and after the fact justification of decisions made emotionally is very common.  

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    • Aaron Wymer 9:31 pm

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    • Jim 12:48 pm

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