According to a recent study by the Hinge Research Institute, professional firms generating over 60% of their leads online were 2x more profitable than their counterparts. In the study, which surveyed 500 firms with average revenue of $53 million, 15 techniques were also analyzed for effectiveness.
The most effective techniques were:
- Whitepapers and Ebooks
- Blogging
- Search Engine Optimization
The least effective methodologies were:
According to Hubspot.com’s analysls “The key takeaway from this data is, if you’re trying to figure out where to put your time and money in marketing, the smartest thing to do is to invest it. When you create an ebook or a blog article, you are creating an asset that will live on for many months — even years! Because of the power of search and other inbound tactics, your content will continue to generate traffic and leads for your business without any additional expense. In the long run, this strategy not only makes sense, but it’s more scalable and also proven to be more profitable.” For additional ideas and guidance on creating content online, check out the following article on the Moz Blog by:
- Keeping a Tight Scope
- Offering Something New
- Getting Feedback
- Having a Killer Hook
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