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Using Facebook to Promote a Local Online Business Directory

An advertisment for Dr. Ben Adkins on FacebookRecently, Squeeze-Mobi introduced a new directory plugin for WordPress.  This service is perfect for local marketers who need to setup a local directory.  Facebook marketer, Dr. Ben Adkins explained several innovative uses for the plugin within the Facebook platform.  Here is his priceless content:

  • The “Holy Crap” Method – This idea originated when Dr. Ben found himself looking at a Facebook ad with his own picture.  This gave him the idea, which is to simply target a Facebook ad to a prospect you want for your business.  Then when they inevitably click the ad, it will take them to a sales page inviting them to contact your for more information or to visit your own sales page.
  • The Local Yardsale Method – This is actually a way to drive local traffic to your directory.  It’s somewhat indirect.  First, create a page for individuals to post items for sale in your local community.  Businesses will take interest in the page and when they post their own link on the page, simply contact them and offer them a listing in your directory.  Driving traffic to the page can be done using ads for a couple of weeks.
  • The Chamber of Commerce Trojan Horse Method – Take a look at local chamber of commerce pages in the area you want to target.  Check out their member directory.  facebook enganchaThese businesses have paid to be part of the Chamber and are the best prospects in your area.  Dr. Ben believes in targeting the people who are already spending money.

The Squeeze Mobi plugin, although targeted to restaurants, has practically unlimited potential.  But, above all, it is a sales funnel for later upsells for text-based marketing, mobile websites, Google Places optimization, and more.  Further information about the plugin may be found at this link.

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