Last year, total spending for digital ads surpassed spending for television ads. Google and Facebook are the current leaders in search and display ads, respectively. According to Forbes, digital ad spending will reach $120 billion by 2021 (46% of all advertising), including paid search, display...
YouTube held its annual Brandcast event last week as part of the Digital Content NewFronts, giving the online video industry an exclusive peek into what’s trending, and making big waves on the platform. There were a ton of product announcements, critical data, and quotable quotations...
