The following exerpt from Forbes, highlights the need for companies (and employees) to establish a strong online brand and reputation. The Internet Age has, in fact, resulted in an important side-effect of the need for management of online reputation and customer reviews, which have...
Last year, total spending for digital ads surpassed spending for television ads. Google and Facebook are the current leaders in search and display ads, respectively. According to Forbes, digital ad spending will reach $120 billion by 2021 (46% of all advertising), including paid search, display...
With the advent of Yext, many small business owners have “thrown in the towel” and simply started paying Yext for their listing updates. But, as this article indicates, it is still possible to get a free Yahoo listing. The below excerpt was written in...
By Pratik Dholakiya SEO is increasingly becoming more closely aligned with user experience (UX) and content value, as Google sharpens up its algorithms to retain its primacy as a search tool. Now, you can expect to be penalized more frequently by Google in the...
I’ve never played Farmville. But after being introduced to Empire Avenue via a Warrior Forum software program, six months ago, I have found myself to be a “player.” Games are fun, of course, but in addition to the normal competitive “thrill,” Empire Avenue also...
Brittany Lynch gave up her cushy job at Facebook AdWords in order to become an entrepreneur, and now makes more in a month than her yearly Facebook salary. She also shares her methodology with aspiring Internet marketers.
